Datamonitor's Beer in Mexico industry profile is an essential resource for top-level data and analysis covering the beer industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 19
7.6 Rivalry 20


CHAPTER 8 Leading Companies 21
8.1 Grupo Modelo, SA de CV 21
8.2 FEMSA 23
CHAPTER 9 Distribution 25
CHAPTER 10 Market Forecasts 26
10.1 Market Value Forecast 26
10.2 Market Volume Forecast 27
CHAPTER 11 Macroeconomic Indicators 28
CHAPTER 12 Appendix 30
12.1 Methodology 30
12.2 Industry Associations 31
12.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: Mexico Beer Market Value: $ billion, 2003-2007 9
Table 2: Mexico Beer Market Volume: Liters million, 2003-2007 10
Table 3: Mexico Beer Market Segmentation I: % Share, by Value, 2007 11
Table 4: Mexico Beer Market Segmentation II: % Share, by Value, 2007 12
Table 5: Mexico Beer Market Share: % Share, by Volume, 2007 13
Table 6: Key Facts: Grupo Modelo, SA de CV 21
Table 7: Key Financials: Grupo Modelo, SA de CV 22
Table 8: Key Facts: FEMSA 23
Table 9: Key Financials: FEMSA 24
Table 10: Mexico Beer Distribution: % Share, by Volume, 2007 25
Table 11: Mexico Beer Market Value Forecast: $ billion, 2007-2012 26
Table 12: Mexico Beer Market Volume Forecast: Liters million, 2007-2012 27
Table 13: Mexico Size of Population (million) , 2003-2007 28
Table 14: Mexico GDP (Constant 2000 Prices, $ billion), 2003-2007 28
Table 15: Mexico Inflation, 2003-2007 28
Table 16: Mexico Exchange Rate, 2003-2007 29