Datamonitor's Beer in Brazil industry profile is an essential resource for top-level data and analysis covering the beer industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

TABLE OF CONTENTS
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 19
7.6 Rivalry 20



CHAPTER 8 Leading Companies 21
8.1 Schincariol 21
8.2 Inbev 22
8.3 Molson Coors Brewing Company 24
CHAPTER 9 Distribution 26
CHAPTER 10 Market Forecasts 27
10.1 Market Value Forecast 27
10.2 Market Volume Forecast 28
CHAPTER 11 Macroeconomic Indicators 29
CHAPTER 12 Appendix 31
12.1 Methodology 31
12.2 Industry Associations 32
12.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Brazil Beer Market Value: $ billion, 2003-2007 9
Table 2: Brazil Beer Market Volume: Liters billion, 2003-2007 10
Table 3: Brazil Beer Market Segmentation I: % Share, by Value, 2007 11
Table 4: Brazil Beer Market Segmentation II: % Share, by Value, 2007 12
Table 5: Brazil Beer Market Share: % Share, by Volume, 2007 13
Table 6: Key Facts: Schincariol 21
Table 7: Key Facts: Inbev 22
Table 8: Key Financials: Inbev 23
Table 9: Key Facts: Molson Coors Brewing Company 24
Table 10: Key Financials: Molson Coors Brewing Company 25
Table 11: Brazil Beer Distribution: % Share, by Volume, 2007 26
Table 12: Brazil Beer Market Value Forecast: $ billion, 2007-2012 27
Table 13: Brazil Beer Market Volume Forecast: Liters billion, 2007-2012 28
Table 14: Brazil Size of Population (million) , 2003-2007 29
Table 15: Brazil GDP (Constant 2000 Prices, $ billion), 2003-2007 29
Table 16: Brazil Inflation, 2003-2007 29
Table 17: Brazil Exchange Rate, 2003-2007 30