Datamonitor's Beer in Hungary industry profile is an essential resource for top-level data and analysis covering the beer industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 19
7.6 Rivalry 20


CHAPTER 8 Leading Companies 21
8.1 Brau Union AG 21
8.2 SABMiller 23
8.3 Inbev 27
CHAPTER 9 Distribution 29
CHAPTER 10 Market Forecasts 30
10.1 Market Value Forecast 30
10.2 Market Volume Forecast 31
CHAPTER 11 Macroeconomic Indicators 32
CHAPTER 12 Appendix 34
12.1 Methodology 34
12.2 Industry Associations 35
12.3 Related Datamonitor Research 35

LIST OF TABLES
Table 1: Hungary Beer Market Value: $ million, 2003-2007 9
Table 2: Hungary Beer Market Volume: Liters million, 2003-2007 10
Table 3: Hungary Beer Market Segmentation I: % Share, by Value, 2007 11
Table 4: Hungary Beer Market Segmentation II: % Share, by Value, 2007 12
Table 5: Hungary Beer Market Share: % Share, by Volume, 2007 13
Table 6: Key Facts: Brau Union AG 21
Table 7: Key Financials: Brau Union AG 22
Table 8: Key Facts: SABMiller 23
Table 9: Key Financials: SABMiller 26
Table 10: Key Facts: Inbev 27
Table 11: Key Financials: Inbev 28
Table 12: Hungary Beer Distribution: % Share, by Volume, 2007 29
Table 13: Hungary Beer Market Value Forecast: $ million, 2007-2012 30
Table 14: Hungary Beer Market Volume Forecast: Liters million, 2007-2012 31
Table 15: Hungary Size of Population (million) , 2003-2007 32
Table 16: Hungary GDP (Constant 2000 Prices, $ billion), 2003-2007 32
Table 17: Hungary Inflation, 2003-2007 32
Table 18: Hungary Exchange Rate, 2003-2007 33