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Datamonitor's Bleach in Germany industry profile is an essential resource for top-level data and analysis covering the bleach industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The bleach market consists of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18
CHAPTER 7 Leading Companies 19
7.1 Colgate-Palmolive Company 19
7.2 Unilever 22
7.3 Henkel KGaA 25
CHAPTER 8 Distribution 27
CHAPTER 9 Market Forecasts 28
9.1 Market Value Forecast 28
CHAPTER 10 Macroeconomic Indicators 29
CHAPTER 11 Appendix 31
11.1 Methodology 31
11.2 Industry Associations 32
11.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Germany Bleach Market Value: $ million, 2003-2007 9
Table 2: Germany Bleach Market Segmentation I: % Share, by Value, 2007 10
Table 3: Germany Bleach Market Segmentation II: % Share, by Value, 2007 11
Table 4: Germany Bleach Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Colgate-Palmolive Company 19
Table 6: Key Financials: Colgate-Palmolive Company 21
Table 7: Key Facts: Unilever 22
Table 8: Key Financials: Unilever 24
Table 9: Key Facts: Henkel KGaA 25
Table 10: Germany Bleach Distribution: % Share, by Value, 2007 27
Table 11: Germany Bleach Market Value Forecast: $ million, 2007-2012 28
Table 12: Germany Size of Population (million) , 2003-2007 29
Table 13: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 29
Table 14: Germany Inflation, 2003-2007 29
Table 15: Germany Exchange Rate, 2003 30