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Datamonitor's Savory Snacks in Denmark industry profile is an essential resource for top-level data and analysis covering the savory snacks industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The savory snacks market consists of nuts & seeds, popcorn, potato chips, processed snacks and other savory snacks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19


CHAPTER 8 Leading Companies 20
8.1 Chips Ab 20
8.2 Blomberg & Co A/S 21
8.3 Kraft Foods, Inc. 22
CHAPTER 9 Distribution 25
CHAPTER 10 Market Forecasts 26
10.1 Market Value Forecast 26
10.2 Market Volume Forecast 27
CHAPTER 11 Macroeconomic Indicators 28
CHAPTER 12 Appendix 30
12.1 Methodology 30
12.2 Industry Associations 31
12.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: Denmark Savory Snacks Market Value: $ million, 2003-2007 9
Table 2: Denmark Savory Snacks Market Volume: Kg million, 2003-2007 10
Table 3: Denmark Savory Snacks Market Segmentation I: % Share, by Value, 2007 11
Table 4: Denmark Savory Snacks Market Segmentation II: % Share, by Value, 2007 12
Table 5: Denmark Savory Snacks Market Share: % Share, by Value, 2007 13
Table 6: Key Facts: Chips Ab 20
Table 7: Key Facts: Blomberg & Co A/S 21
Table 8: Key Facts: Kraft Foods, Inc. 22
Table 9: Key Financials: Kraft Foods, Inc. 24
Table 10: Denmark Savory Snacks Distribution: % Share, by Value, 2007 25
Table 11: Denmark Savory Snacks Market Value Forecast: $ million, 2007-2012 26
Table 12: Denmark Savory Snacks Market Volume Forecast: Kg million, 2007-2012 27
Table 13: Denmark Size of Population (million) , 2003-2007 28
Table 14: Denmark GDP (Constant 2000 Prices, $ billion), 2003-2007 28
Table 15: Denmark Inflation, 2003-2007 28
Table 16: Denmark Exchange Rate, 2003 29