Datamonitor's New Cars in Brazil industry profile is an essential resource for top-level data and analysis covering the new cars industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The new cars market consists of the initial retail sale of passenger cars. The market value is calculated at retail selling price (RSP) and the market volume is given in terms of units sold. Any currency conversions used in this report have been calculated at constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivarly 18



CHAPTER 7 Leading Companies 19
7.1 Volkswagen AG 19
7.2 General Motors Corporation 21
7.3 Fiat S.p.A. 24
CHAPTER 8 Market Forecasts 29
8.1 Market Value Forecast 29
8.2 Market Volume Forecast 30
CHAPTER 9 Macroeconomic Indicators 31
CHAPTER 10 Appendix 33
10.1 Methodology 33
10.2 Industry Associations 34
10.3 Related Datamonitor Research 34

LIST OF TABLES
Table 1: Brazil New Cars Market Value: $ billion, 2003-2007 9
Table 2: Brazil New Cars Market Volume: Units million, 2003-2007 10
Table 3: Brazil New Cars Market Segmentation: % Share, by Volume, 2007 11
Table 4: Brazil New Cars Market Share: % Share, by Volume, 2007 12
Table 5: Key Facts: Volkswagen AG 19
Table 6: Key Financials: Volkswagen AG 20
Table 7: Key Facts: General Motors Corporation 21
Table 8: Key Financials: General Motors Corporation 23
Table 9: Key Facts: Fiat S.p.A. 24
Table 10: Key Financials: Fiat S.p.A. 28
Table 11: Brazil New Cars Market Value Forecast: $ billion, 2007-2012 29
Table 12: Brazil New Cars Market Volume Forecast: Units million, 2007-2012 30
Table 13: Brazil Size of Population (million) , 2003-2007 31
Table 14: Brazil GDP (Constant 2000 Prices, $ billion), 2003-2007 31
Table 15: Brazil Inflation, 2003-2007 31
Table 16: Brazil Exchange Rate, 2003-2007 32