Malware is targeting mobile phones and networks. So far it hasn't been as infectious as its PC counterparts, but visiongain believes it is only a matter of time before a large scale case makes network operators and handset manufacturers really sit up and take notice. Is your company up-to-speed? It should be and this new report will ensure you are.

In 2006 the global mobile malware protection market was valued at $334 million. Visiongain's new report highlights and forecasts the growth of this area through till 2012 but what will the value of it be then? This report tells you. The growth for mobile security is driven by the global economy which impacts business of all sizes and where connectivity is at the core of all business activities. You must stay fully informed of how this market is going to develop over the next 5 years.

Phones have become more sophisticated. The alignment of the handset and PC means interconnectivity is broader. File transfers through the mobile network has been joined by files transfers from one phone to another. With Bluetooth and competing protocols making it increasingly easy to share files then the ability to share viruses has also increased. Even SMEs, which may be operating only at a regional or national level, cannot escape that global connectivity. Their suppliers may be large multinationals whose employees are equipped with mobile devices that most likely hold sensitive information about their business. Where those devices become infected with malware the risk to the data and potential to access networks of their clients would be compromised thus putting at risks those SMEs that thought they were at low risk of attacks.

Key trends remain that will impact strongly on the mobile security success:

• Demand for mobile devices still strong
  
  
• Cost of devices continue to fall
  
  
• Industry participants are growing through M&A and alliances
  
  
• False sense of security

Chapter 1. Executive Summary

1.1 A global demand for mobile malware solution

1.2 Major technology trends

1.2.1 Devices embedded with anti-virus solution hit the market

1.3 Major market trends

1.3.1 Demand for mobile devices still strong

1.3.2 Cost of devices continue to fall

1.3.3 Industry participants are growing through M&A and alliances

1.3.4 False sense of security

1.4 Major competitive factors

1.4.1 Pricing

1.4.2 Operating systems

1.5 Conclusions

Chapter 2. Introduction to the mobile anti-virus and mobile security markets.

2.1 Overview

Figure 2.1: Infamous Mobile Threats (2004-2006)

2.2 Virus development

2.2.1 Virus requirements

2.2.2 Current virus threat

2.2.2.1 Virus threats to date

2.3 Targeted operating systems

2.4 Type of mobile malware

2.5 Routes for attacks

2.6 Consequences of virus attacks

2.7 Devices protection

2.8 Carriers and virus

2.8.1 FMC

2.8.2 Technologies implications

2.8.3 Service considerations

2.8.4 Internet access

2.8.5 Unified Threat Management (UTM)

2.9 Hardware vendors and virus

2.10 Consumers and virus

2.11 Enterprises and virus

2.11.1 Policies

2.11.2 Procedure

2.11.3 Software selection

2.12 Methodology

2.12.1 Organisation of the Report

2.12.2 Objectives and Focus of the Report

Chapter 3. Industry Overview

3.1 Industry Definitions

3.2 Industry Development

3.2.1 Target market for AV players

3.3 Target devices

3.4 O/S development

Table 3.1: Global O/S vendors market share

Figure 3.1 Mobile Software landscape

3.4.1 Principal O/S

3.4.1.1 Microsoft

3.4.1.2 Symbian

3.4.1.3 PalmSource

3.5 Over the air (OTA) services

3.6 Prospect for large-scale virus attack

3.7 Cars as potential target

3.8 Source of infection

3.8.1 Malware

3.8.1.1 Trojans

3.8.1.2 Virus

3.8.1.3 Worms

3.9 Challenges

3.9.1 O/S variances challenge AV vendors

3.9.2 Education still needed

3.9.3 Consumers should not be neglected

3.10 Industry Structure

Figure 3.2: Structure of the Anti-Virus Market

Figure 3.3: Main mobile AV vendors, 2007 (was 3.4)

Figure 3.4: PDA and Smartphone vendors by O/S, 2007

3.11 Operating Systems Trends

3.12 Industry Organisations

3.13 Industry Issue

3.13.1 Mobile operators & churn

3.13.2 End-user issues

3.13.2.1 Ease of use software wanted

3.13.3 Application issues

3.13.3.1 Over the Air

3.13.3.2 O/S capacity limit development

3.14 Distribution Channels

3.14.1 Direct Sales Channels

3.14.2 Resellers

3.14.3 Direct Mail and Catalogue Sales

3.14.4 Value-Added Resellers Channel

3.14.5 Systems Integrators

3.14.6 Service Providers Channel

3.14.7 Reseller Channel

3.15 Business models

3.15.1 Retail model

3.15.2 Enterprise model

3.15.3 Operator model

Chapter 4. Market Assessment

4.1 Overview

4.2 Mobile virus market

4.2.1 Market definitions and overview

4.3 Market drivers and restraints

4.3.1 Market drivers

4.3.1.1 Risk assessment

4.3.1.2 Operators are beginning to offer AV protection

4.3.1.3 Growth in shipment of smart devices boosts demand for AV solutions

4.3.2 Market restraints

4.3.2.1 Lack of major incidents affects demand for AV solutions

4.3.2.2 Lack of End-Users Education still a problem

4.3.2.3 Business models still evolving

4.4 Industry surveys

4.4.1 Symantec

Figure 4.1: Percentage of enterprises that consider mobile data as a source risk, 2007

Table 4.1: Who feels the pain of a mobile virus outbreak?

Table 4.2: Symantec findings (%) for permitting mobile access to corporate network, 2006

4.4.2 McAfee

Table 4.3: Operator survey results, 2006

Table 4.4: McAfee findings on the area most affected by mobile viruses, 2006

4.5 Device disinfection measures and costs

4.6 Risk to Mobile operators

4.7 Mobile operators security stance

Chapter 5. Smart Devices

5.1 Overview

Figure 5.1: Smart device market shares by vendors, 2006

5.2 PDAs forecast

Table: 5.1: PDAs end-users base, 2006-2012

Table: 5.2: PDAs shipments, 2006-2012

5.3 Smartphone forecast

Table: 5.3: Smartphone subsribers base, 2006-2012

5.4 Smartphone shipment

Table 5.4: Smartphone shipments 2006-2012

5.5 Global demand for mobile phones

Table: 5.5: Mobile phone users 2006-2012

5.6 Total market

Table: 5.6: Total mobile security market, 2006-2012

5.6.1 Total security market

Table: 5.7: Total security solutions market, 2006-2012

5.6.2 Mobile vs total protection markets

Table: 5.8: Percentage mobile protection $ against total security market

5.6.3 Overall mobile security market

Figure 5.9 Percentage of investments as per market segments against total mobile security market, 2006 -2012

Chapter 6. Device protection

6.1 Overview

6.2 The enterprise market

Table: 6.1: Total enterprise expenditure on mobile protection, 2006-2012

6.2.1 Case Studies Enterprise's Mobile Protection

6.2.2 Enterprise market

6.2.3 Who to target

Table: 6.2: Total number of enterprises 2003

6.2.4 Preferred approach

6.3 Protecting the consumer

Table 6.3: Total consumer expenditure on mobile protection, 2006-2012

6.4 Mobile phone operators

6.4.1 Tier grouping

Table 6.4: Total Mobile Operators/Tier, 2006

6.5 Network protection

6.5.1 Network investments

Table 6.5: Mobile Operators Network Security Investments, 2006-2012

6.7 Network investment patterns

Table 6.6: Mobile Operators: Security Investment as % of Tier grouping, 2006-2012

6.8 Dealing with infection

Table 6.7: Mobile Operators Investments In Disinfection, 2006-2012

6.8.1 Disinfection costs per Tier grouping

Table 6.8: Mobile Operators: Disinfection Investment as % Tier grouping, 2006-2012

6.8.2 Recurring protection costs

Table 6.9: Mobile Operators Expanditure on recurring protection costs, 2006-2012

6.9 Swisscom

Chapter 7. Data Traffic In Today's Mobile Network

7.1 Overview

7.2 Typical Traffic Patterns

Chart 7.1: Daily Traffic carried by a Major European Mobile Operator

Table 7.1: Daily Data Volume By Traffic Types (North American GSM Operator Q2 2006)

7.3 Global Data Revenue

Table: 7.2: Mobile Data Revenue 2006-2012

7.3.1 Data Revenue by geographical region

Table 7.3: Leading Mobile Data Operators By Geographical Region, 2006

7.3.2 Increasing Data Revenue

Table 7.4: Percentage revnenue generation by application type, 2012 for leading operator

7.4 Off-line Portal to the rescue of data services

Table 7.5: Growth Of Portal Market, 2006-2012

7.5 Global data traffic

Table 7.6: Global data traffic (Gb), 2006

Table 7.7: Data traffic 2006-2012

Table 7.8: Global Average Data ARPU ($ US), 2006-2012

7.6 Growth of data traffic

Chapter 8. Competitive environment

8.1 Overview

8.1.1 Device development

8.2 Pricing

8.3 Pricing structure

8.3.1 McAfee

8.3.2 Sophos

8.3.3 Symantec

Table 8.1: Symantec Mobile Security Corporate Edition, Device, Bundle Licence+Basic 12 Months Support

8.4 Business opportunities

8.4.1 Overview

8.4.2 Some of the players

8.4.2.1 AdaptiveMobile

8.4.2.2 ArcSight

8.4.2.3 Azaire Networks'

8.4.2.4 Blue Coat

8.4.2.5 Check Point

8.4.2.6 Crossbeam

8.4.2.7 Fortinet

8.4.2.8 Genesis Communication

8.4.2.9 InnoPath

8.4.2.10 Itris

8.4.2.11 Juniper Networks

8.5 Case study: Opportunity to offer AV solutions

Chapter 9. Key Industry Participants

9.1 Companies Offering Anti-Virus Products

9.1.1 AhnLab

9.1.2 Computer Associates

9.1.3 F-Secure

9.1.4 Kaspersky Lab

9.1.5 McAfee

9.1.5.1 McAfee Mobile Security for Enterprise

9.1.5.1.1 Mobile Security Risk Management for Carriers

9.1.5.2 McAfee Mobile Security for Manufacturers

9.1.6 SMobile Systems

9.1.7 Sophos

9.1.8 SimWorks

9.1.8.1 SimWorks' Anti-Virus

9.1.8.2 SimWorks' SDMS Operator Edition

9.1.9 Symantec

9.1.10 Trend Micro

9.2 Summary

Table 9.1: AV Vendors Market Participation, 2007

Chapter 10. Strategies for Succes

10.1 Strategies based on Pricing

10.2 Strategy Based on Packaging

10.3 Strategies based on Strategic Alliances

10.4 Strategies based on Regional differences

10.5 Recommendations

10.5.1 Marketing Department

10.5.2 Sales Department

10.5.3 Product Development Department

 
 

---

More Details

Companies Mentioned
AdaptiveMobile
Ahn Lab
Alcatel-Lucent
America Online
ArcSight
AT&T
Azaire
Blue Coat Systems
Check Point Software Technologies
China Mobile
China Unicom
Chunghwa Telecom
Cingular
Cisco
Comcast
Commander
Computer Associates
Cox Communications
Crossbeam Systems
Dell
Elisa
Ericsson
European Telecommunications Standards Institute
Facebook
Fortinet
F-Secure
Fujitsu Services
Gateway
Genesis Communication
GSM Association
Handango
HP
InnoPath
International Telecommunication Union
Itris
Juniper Networks
Kaspersky Labs
KDDI
McAfee
Microsoft
Mobilkom Austria
Motorola
MySpace
Nokia
Nokia-Siemens
Network
NTT DoCoMo
O2
Open Mobile Alliance
Open Mobile Terminal Platform
Orange
P&T Luxembourg
PalmSource
Redknee
RIM
Rogers Wireless
SimWorks
SingTel Optus
SK Telecom
SMobile Systems
Sony Ericsson
Sophos
Sprint Nextel
Swisscom
Swisscom Mobile
Symantec
Symbian
Tekla Corporation
Telecom Italia
Telecom Plus
Telecommunications & Internet Association
Telefonica
Telia Sonera
T-Mobile
Trend Micro
Verizon
Vodafone
Wanadoo
Websense
YouTube