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Datamonitor's Toys & Games in Japan industry profile is an essential resource for top-level data and analysis covering the toys & games industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and games. The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld systems. The software sector covers all console and PC games. Traditional toys include action toys, activity toys, dolls, games/puzzles, infant/pre-school toys, ride-ons, vehicles and other miscellaneous toys and games.

Market values have been calculated at retail selling price (RSP), and include all taxes and levies. Any currency conversions used within this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation 10
CHAPTER 4 Market Share 11
CHAPTER 5 Competitive Landscape 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Sony Corporation 18
6.2 Nintendo Co., Ltd. 21
6.3 Namco Bandai Holdings, Inc 23
CHAPTER 7 Market Forecasts 25
7.1 Market Value Forecast 25
CHAPTER 8 Appendix 26
8.1 Methodology 26
8.2 Industry Associations 27
8.3 Related Datamonitor Research 27

LIST OF TABLES
Table 1: Japan Toys & Games Market Value: $ billion, 2003-2007 9
Table 2: Japan Toys & Games Market Segmentation: % Share, by Value, 2007 10
Table 3: Japan Toys & Games Market Share: % Share, by Value, 2007 11
Table 4: Key Facts: Sony Corporation 18
Table 5: Key Financials: Sony Corporation 20
Table 6: Key Facts: Nintendo Co., Ltd. 21
Table 7: Key Financials: Nintendo Co., Ltd. 22
Table 8: Key Facts: Namco Bandai Holdings, Inc 23
Table 9: Japan Toys & Games Market Value Forecast: $ billion, 2007-2012 25