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Datamonitor's Global Toys & Games industry profile is an essential resource for top-level data and analysis covering the toys & games industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and games. The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld systems. The software sector covers all console and PC games. Traditional toys include action toys, activity toys, dolls, games/puzzles, infant/pre-school toys, ride-ons, vehicles and other miscellaneous toys and games.

Market values have been calculated at retail selling price (RSP), and include all taxes and levies. Any currency conversions used within this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 19
6.1 Mattel, Inc. 19
6.2 Nintendo Co., Ltd. 21
6.3 Sony Corporation 23
CHAPTER 7 Market Forecasts 26
7.1 Market Value Forecast 26
CHAPTER 8 Appendix 27
8.1 Methodology 27
8.2 Industry Associations 28
8.3 Related Datamonitor Research 28

LIST OF TABLES
Table 1: Global Toys & Games Market Value: $ billion, 2003-2007 9
Table 2: Global Toys & Games Market Segmentation I: % Share, by Value, 2007 10
Table 3: Global Toys & Games Market Segmentation II: % Share, by Value, 2007 11
Table 4: Key Facts: Mattel, Inc. 19
Table 5: Key Financials: Mattel, Inc. 20
Table 6: Key Facts: Nintendo Co., Ltd. 21
Table 7: Key Financials: Nintendo Co., Ltd. 22
Table 8: Key Facts: Sony Corporation 23
Table 9: Key Financials: Sony Corporation 25
Table 10: Global Toys & Games Market Value Forecast: $ billion, 2007-2012 26