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Datamonitor's Household Products in Mexico industry profile is an essential resource for top-level data and analysis covering the household products industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The household products market consists of the total revenues generated through the sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, toilet care products and others which includes bleach, furniture polish, insecticides and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates. Market shares by company or distribution channel are calculated on the basis of market values in 2006.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18
CHAPTER 7 Leading Companies 19
7.1 Procter & Gamble Company, The 19
7.2 Colgate-Palmolive Company 22
7.3 Unilever 25
CHAPTER 8 Distribution 28
CHAPTER 9 Market Forecasts 29
9.1 Market Value Forecast 29
CHAPTER 10 Macroeconomic Indicators 30
CHAPTER 11 Appendix 32
11.1 Methodology 32
11.2 Industry Associations 33
11.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: Mexico Household Products Market Value: $ billion, 2003-2007 9
Table 2: Mexico Household Products Market Segmentation I: % Share, by Value, 2007 10
Table 3: Mexico Household Products Market Segmentation II: % Share, by Value, 2007 11
Table 4: Mexico Household Products Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Procter & Gamble Company, The 19
Table 6: Key Financials: Procter & Gamble Company, The 21
Table 7: Key Facts: Colgate-Palmolive Company 22
Table 8: Key Financials: Colgate-Palmolive Company 24
Table 9: Key Facts: Unilever 25
Table 10: Key Financials: Unilever 27
Table 11: Mexico Household Products Distribution: % Share, by Value, 2007 28
Table 12: Mexico Household Products Market Value Forecast: $ billion, 2007-2012 29
Table 13: Mexico Size of Population (million) , 2003-2007 30
Table 14: Mexico GDP (Constant 2000 Prices, $ billion), 2003-2007 30
Table 15: Mexico Inflation, 2003-2007 30
Table 16: Mexico Exchange Rate, 2003 31