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Datamonitor's Dairy in Italy industry profile is an essential resource for top-level data and analysis covering the dairy industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The dairy market consists of cheese, chilled desserts, cream, fromage frais, milk, spreadable fats and yogurt. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18
CHAPTER 7 Leading Companies 19
7.1 Parmalat Finanziaria S.p.A. 19
7.2 Altria Group, Inc. 20
7.3 Groupe Danone 23
CHAPTER 8 Distribution 25
CHAPTER 9 Market Forecasts 26
9.1 Market Value Forecast 26
CHAPTER 10 Macroeconomic Indicators 27
CHAPTER 11 Appendix 29
11.1 Methodology 29
11.2 Industry Associations 30
11.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Italy Dairy Market Value: $ billion, 2003-2007 9
Table 2: Italy Dairy Market Segmentation I: % Share, by Value, 2007 10
Table 3: Italy Dairy Market Segmentation II: % Share, by Value, 2007 11
Table 4: Italy Dairy Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Parmalat Finanziaria S.p.A. 19
Table 6: Key Facts: Altria Group, Inc. 20
Table 7: Key Financials: Altria Group, Inc. 22
Table 8: Key Facts: Groupe Danone 23
Table 9: Key Financials: Groupe Danone 24
Table 10: Italy Dairy Distribution: % Share, by Value, 2007 25
Table 11: Italy Dairy Market Value Forecast: $ billion, 2007-2012 26
Table 12: Italy Size of Population (million) , 2003-2007 27
Table 13: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 27
Table 14: Italy Inflation, 2003-2007 27
Table 15: Italy Exchange Rate, 2003 28