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Datamonitor's Packaged Foods & Meats in Italy industry profile is an essential resource for top-level data and analysis covering the packaged foods & meats industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The packaged foods and meats market consists of the total revenues generated through the sale of bakery and cereal products, canned food, chilled food, confectionery, dairy food, dried food, frozen food, ice cream, meat, fish and poultry, oils and fats, pasta and noodles, ready meals, sauces, dressings and condiments, savory snacks, soup and spreads.

Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 17
6.5 Substitutes 19
6.6 Rivalry 20
CHAPTER 7 Leading Companies 21
7.1 Unilever 21
7.2 Barilla Holding Societioni 24
CHAPTER 8 Distribution 27
CHAPTER 9 Market Forecasts 28
9.1 Market Value Forecast 28
CHAPTER 10 Macroeconomic Indicators 29
CHAPTER 11 Appendix 31
11.1 Methodology 31
11.2 Industry Associations 32
11.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Italy Packaged Foods & Meats Market Value: $ billion, 2003-2007 9
Table 2: Italy Packaged Foods & Meats Market Segmentation I: % Share, by Value, 2007 10
Table 3: Italy Packaged Foods & Meats Market Segmentation II: % Share, by Value, 2007 11
Table 4: Italy Packaged Foods & Meats Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Unilever 21
Table 6: Key Financials: Unilever 23
Table 7: Key Facts: Barilla Holding Societioni 24
Table 8: Italy Packaged Foods & Meats Distribution: % Share, by Value, 2007 27
Table 9: Italy Packaged Foods & Meats Market Value Forecast: $ billion, 2007-2012 28
Table 10: Italy Size of Population (million) , 2003-2007 29
Table 11: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 29
Table 12: Italy Inflation, 2003-2007 29
Table 13: Italy Exchange Rate, 2003 30