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Datamonitor's Global Biscuits industry profile is an essential resource for top-level data and analysis covering the biscuits industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The cookies (sweet biscuits) market consists of American cookies, assortment cookies, butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies and egg-based cookies. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 18
7.5 Substitutes 20
7.6 Rivalry 21


CHAPTER 8 Leading Companies 22
8.1 Altria Group, Inc. 22
8.2 Groupe Danone 24
8.3 United Biscuits Finance plc 26
CHAPTER 9 Distribution 28
CHAPTER 10 Market Forecasts 29
10.1 Market Value Forecast 29
10.2 Market Volume Forecast 30
CHAPTER 11 Appendix 31
11.1 Methodology 31
11.2 Industry Associations 32
11.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Global Biscuits Market Value: $ million, 2003-2007 9
Table 2: Global Biscuits Market Volume: Kg million, 2003-2007 10
Table 3: Global Biscuits Market Segmentation I: % Share, by Value, 2007 11
Table 4: Global Biscuits Market Segmentation II: % Share, by Value, 2007 12
Table 5: Global Biscuits Market Share: % Share, by Value, 2007 13
Table 6: Key Facts: Altria Group, Inc. 22
Table 7: Key Financials: Altria Group, Inc. 23
Table 8: Key Facts: Groupe Danone 24
Table 9: Key Financials: Groupe Danone 25
Table 10: Key Facts: United Biscuits Finance plc 26
Table 11: Global Biscuits Distribution: % Share, by Value, 2007 28
Table 12: Global Biscuits Market Value Forecast: $ million, 2007-2012 29
Table 13: Global Biscuits Market Volume Forecast: Kg million, 2007-2012 30