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Datamonitor's Global Dairy industry profile is an essential resource for top-level data and analysis covering the dairy industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The dairy market consists of cheese, chilled desserts, cream, fromage frais, milk, spreadable fats and yogurt. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18
CHAPTER 7 Leading Companies 19
7.1 Groupe Danone 19
7.2 Altria Group, Inc. 21
7.3 Nestle SA 24
CHAPTER 8 Distribution 28
CHAPTER 9 Market Forecasts 29
9.1 Market Value Forecast 29
CHAPTER 10 Appendix 30
10.1 Methodology 30
10.2 Industry Associations 31
10.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: Global Dairy Market Value: $ billion, 2003-2007 9
Table 2: Global Dairy Market Segmentation I: % Share, by Value, 2007 10
Table 3: Global Dairy Market Segmentation II: % Share, by Value, 2007 11
Table 4: Global Dairy Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Groupe Danone 19
Table 6: Key Financials: Groupe Danone 20
Table 7: Key Facts: Altria Group, Inc. 21
Table 8: Key Financials: Altria Group, Inc. 23
Table 9: Key Facts: Nestle SA 24
Table 10: Key Financials: Nestle SA 27
Table 11: Global Dairy Distribution: % Share, by Value, 2007 28
Table 12: Global Dairy Market Value Forecast: $ billion, 2007-2012 29