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Datamonitor's Milk in Germany industry profile is an essential resource for top-level data and analysis covering the milk industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The milk market consists of concentrated milk, fresh liquid milk, long-life liquid milk and powdered milk. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces ANalysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18



CHAPTER 7 Leading Companies 19
7.1 Nordmilch EG 19
7.2 MU Hocheifel 20
7.3 Muller Group 21
CHAPTER 8 Distribution 22
CHAPTER 9 Market Forecasts 23
9.1 Market Value Forecast 23
CHAPTER 10 Macroeconomic Indicators 24
CHAPTER 11 Appendix 26
11.1 Methodology 26
11.2 Industry Associations 27
11.3 Related Datamonitor Research 27

LIST OF TABLES
Table 1: Germany Milk Market Value: $ million, 2003-2007 9
Table 2: Germany Milk Market Segmentation I: % Share, by Value, 2007 10
Table 3: Germany Milk Market Segmentation II: % Share, by Value, 2007 11
Table 4: Germany Milk Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Nordmilch EG 19
Table 6: Key Facts: MU Hocheifel 20
Table 7: Key Facts: Muller Group 21
Table 8: Germany Milk Distribution: % Share, by Value, 2007 22
Table 9: Germany Milk Market Value Forecast: $ million, 2007-2012 23
Table 10: Germany Size of Population (million) , 2003-2007 24
Table 11: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 24
Table 12: Germany Inflation, 2003-2007 24
Table 13: Germany Exchange Rate, 2003 25