Datamonitor's Standard Life Assurance Company, The Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Standard Life Plc (Standard Life) is a diversified financial services holding company. The group is engaged in the provision of life insurance and pensions, healthcare and general insurance, investment management and banking. The group uses Standard Life brand to promote, market and sell financial products. The group primarily operates in the UK, Canada, Ireland, Hong Kong, China, India and Germany. It is headquartered in Edinburgh, Scotland and employs about 10,900 people. The group recorded revenues of £15,349 million during the fiscal year ended December 2006, a decrease of 16.2% compared to 2005. The net profit* was £395 million in fiscal year 2006, as compared to a net profit of £83 million in 2005. * The net profit attributable to the company’s share holders was nil in the year 2005, so the net profit is taken as it is.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.

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Table of Contents:
This product typically includes the following sections:

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis