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Introduction

This databook is a detailed information resource covering all the key data points on Confectionery in Greece. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Cereal bars, Chocolate, Sugar confectionery and Gum Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Confectionery in Greece increased between 2001-2006, growing at an average annual rate of 6.0%. The leading company in the market in 2006 was Cadbury Schweppes plc. The second-largest player was ION Cocoa and Chocolate Manufacturers S.A. with Altria Group, Inc. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Confectionery markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 33
Distribution Analysis 38
Expenditure & consumption per capita 40
Chapter 4 LEADING COMPANY PROFILES 44
Ferrero 44
Barry Callebaut. 46
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 49
Value Analysis, US$ 2001-2006 51
Value Analysis, US$ 2006-2011 51
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 54
Company and Brand Share Analysis 57
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 69
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 73
Company and Brand Share Analysis 76
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 87
Value Analysis, 2001-2006 87
Value Analysis, 2006-2011 89
Value Analysis, US$ 2001-2006 91
Value Analysis, US$ 2006-2011 92
Volume Analysis, 2001-2006 94
Volume Analysis, 2006-2011 96
Company and Brand Share Analysis 99
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - GUM 112
Value Analysis, 2001-2006 112
Value Analysis, 2006-2011 113
Value Analysis, US$ 2001-2006 115
Value Analysis, US$ 2006-2011 116
Volume Analysis, 2001-2006 118
Volume Analysis, 2006-2011 119
Company and Brand Share Analysis 122
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 9 COUNTRY COMPARISON 130
Value 130
Volume 135
Market Share 140
Chapter 10 NEW PRODUCT DEVELOPMENT 141
Product launches over time 141
Recent product launches 144
Chapter 11 GERMANY SOCIOECONOMIC PROFILE 145
Country Overview 145
Key Facts 146
Political Overview 147
Germany Economic Overview 148
Chapter 12 GERMANY MACROECONOMIC PROFILE 149
Macroeconomic Indicators 149
Chapter 13 RESEARCH METHODOLOGY 156
Methodology overview 156
Secondary research 157
Market modelling 158
Primary research 159
Data finalisation 159
Ongoing research 160
Chapter 14 APPENDIX 161
Future readings 161
How to contact experts in your industry 161

LIST OF FIGURES
Figure 1: Germany Confectionery value & value forecast, 2001-2011 (EUR m, nominal prices) 25
Figure 2: Germany Confectionery category growth comparison, by value, 2001-2011 28
Figure 3: Germany Confectionery volume & volume forecast, 2001-2011 (Kg m) 31
Figure 4: Germany Confectionery category growth comparison, by volume, 2001-2011 32
Figure 5: Germany Confectionery company share, by value, 2005-2006 (%) 35
Figure 6: Germany Confectionery distribution channels, by value, 2005-2006(EUR m, nominal prices) 39
Figure 7: Germany Cereal bars value & value forecast, 2001-2011 (EUR m, nominal prices) 50
Figure 8: Germany Cereal bars category growth comparison, by value, 2001-2011 52
Figure 9: Germany Cereal bars volume & volume forecast, 2001-2011 (Kg m) 55
Figure 10: Germany Cereal bars category growth comparison, by volume, 2001-2011 56
Figure 11: Germany Cereal bars company share, by value, 2005-2006 (%) 58
Figure 12: Germany Cereal bars distribution channels, by value, 2005-2006(EUR m, nominal prices) 61
Figure 13: Germany Chocolate value & value forecast, 2001-2011 (EUR m, nominal prices) 67
Figure 14: Germany Chocolate category growth comparison, by value, 2001-2011 70
Figure 15: Germany Chocolate volume & volume forecast, 2001-2011 (Kg m) 74
Figure 16: Germany Chocolate category growth comparison, by volume, 2001-2011 75
Figure 17: Germany Chocolate company share, by value, 2005-2006 (%) 77
Figure 18: Germany Chocolate distribution channels, by value, 2005-2006(EUR m, nominal prices) 80
Figure 19: Germany Sugar confectionery value & value forecast, 2001-2011 (EUR m, nominal prices) 90
Figure 20: Germany Sugar confectionery category growth comparison, by value, 2001-2011 93
Figure 21: Germany Sugar confectionery volume & volume forecast, 2001-2011 (Kg m) 97
Figure 22: Germany Sugar confectionery category growth comparison, by volume, 2001-2011 98
Figure 23: Germany Sugar confectionery company share, by value, 2005-2006 (%) 101
Figure 24: Germany Sugar confectionery distribution channels, by value, 2005-2006(EUR m, nominal prices) 105
Figure 25: Germany Gum value & value forecast, 2001-2011 (EUR m, nominal prices) 114
Figure 26: Germany Gum category growth comparison, by value, 2001-2011 117
Figure 27: Germany Gum volume & volume forecast, 2001-2011 (Kg m) 120
Figure 28: Germany Gum category growth comparison, by volume, 2001-2011 121
Figure 29: Germany Gum company share, by value, 2005-2006 (%) 123
Figure 30: Germany Gum distribution channels, by value, 2005-2006(EUR m, nominal prices) 126
Figure 31: Global Confectionery market split (value terms, 2006) – Top 5 countries 131
Figure 32: Global Confectionery market value, 2001 – 2006 (Top 5 countries) 134
Figure 33: Global Confectionery market split (volume terms, 2006) – Top 5 countries 136
Figure 34: Global Confectionery market volume, 2001 – 2006 (Top 5 countries) 139
Figure 35: Map of Germany 146
Figure 36: Annual data review process 157

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 11
Table 3: Germany Confectionery value, 2001-2006 (EUR m, nominal prices) 22
Table 4: Germany Confectionery value forecast, 2006-2011 (EUR m, nominal prices) 24
Table 5: Germany Confectionery value, 2001-2006 (US$ m nominal prices) 26
Table 6: Germany Confectionery value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Germany Confectionery volume, 2001-2006 (Kg m) 29
Table 8: Germany Confectionery volume forecast, 2006-2011 (Kg m) 30
Table 9: Germany Confectionery brand share, by value, 2005-2006 (%) 33
Table 10: Germany Confectionery value, by brand 2005-2006 (EUR m nominal prices) 34
Table 11: Germany Confectionery company share by value, 2005-2006 (%) 36
Table 12: Germany Confectionery value, by company, 2005-2006 (EUR m nominal prices) 37
Table 13: Germany Confectionery distribution channels, by value, 2005-2006 (%) 38
Table 14: Germany Confectionery value, by distribution channel, 2005-2006 (EUR m nominal prices) 38
Table 15: Germany Confectionery expenditure per capita, 2001-2006 (EUR, nominal prices) 40
Table 16: Germany Confectionery forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 41
Table 17: Germany Confectionery expenditure per capita, 2001-2006 (US$ nominal prices) 41
Table 18: Germany Confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices) 42
Table 19: Germany Confectionery consumption per capita, 2001-2006 (Kg) 42
Table 20: Germany Confectionery forecast consumption per capita, 2006-2011 (Kg) 43
Table 21: Ferrero Key Facts 44
Table 22: Barry Callebaut. Key Facts 46
Table 23: Germany Cereal bars value, 2001-2006 (EUR m, nominal prices) 48
Table 24: Germany Cereal bars value forecast, 2006-2011 (EUR m, nominal prices) 49
Table 25: Germany Cereal bars value, 2001-2006 (US$ m nominal prices) 51
Table 26: Germany Cereal bars value forecast, 2006-2011 (US$ m nominal prices) 51
Table 27: Germany Cereal bars volume, 2001-2006 (Kg m) 53
Table 28: Germany Cereal bars volume forecast, 2006-2011 (Kg m) 54
Table 29: Germany Cereal bars brand share, by value, 2005-2006 (%) 57
Table 30: Germany Cereal bars value, by brand 2005-2006 (EUR m nominal prices) 57
Table 31: Germany Cereal bars company share by value, 2005-2006 (%) 59
Table 32: Germany Cereal bars value, by company, 2005-2006 (EUR m nominal prices) 59
Table 33: Germany Cereal bars distribution channels, by value, 2005-2006 (%) 60
Table 34: Germany Cereal bars value, by distribution channel, 2005-2006 (EUR m nominal prices) 60
Table 35: Germany Cereal bars expenditure per capita, 2001-2006 (EUR, nominal prices) 62
Table 36: Germany Cereal bars forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 62
Table 37: Germany Cereal bars expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 38: Germany Cereal bars forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 39: Germany Cereal bars consumption per capita, 2001-2006 (Kg) 64
Table 40: Germany Cereal bars forecast consumption per capita, 2006-2011 (Kg) 64
Table 41: Germany Chocolate value, 2001-2006 (EUR m, nominal prices) 65
Table 42: Germany Chocolate value forecast, 2006-2011 (EUR m, nominal prices) 66
Table 43: Germany Chocolate value, 2001-2006 (US$ m nominal prices) 68
Table 44: Germany Chocolate value forecast, 2006-2011 (US$ m nominal prices) 69
Table 45: Germany Chocolate volume, 2001-2006 (Kg m) 72
Table 46: Germany Chocolate volume forecast, 2006-2011 (Kg m) 73
Table 47: Germany Chocolate brand share, by value, 2005-2006 (%) 76
Table 48: Germany Chocolate value, by brand 2005-2006 (EUR m nominal prices) 76
Table 49: Germany Chocolate company share by value, 2005-2006 (%) 78
Table 50: Germany Chocolate value, by company, 2005-2006 (EUR m nominal prices) 78
Table 51: Germany Chocolate distribution channels, by value, 2005-2006 (%) 79
Table 52: Germany Chocolate value, by distribution channel, 2005-2006 (EUR m nominal prices) 79
Table 53: Germany Chocolate expenditure per capita, 2001-2006 (EUR, nominal prices) 81
Table 54: Germany Chocolate forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 82
Table 55: Germany Chocolate expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 56: Germany Chocolate forecast expenditure per capita, 2006-2011 (US$ nominal prices) 84
Table 57: Germany Chocolate consumption per capita, 2001-2006 (Kg) 85
Table 58: Germany Chocolate forecast consumption per capita, 2006-2011 (Kg) 86
Table 59: Germany Sugar confectionery value, 2001-2006 (EUR m, nominal prices) 88
Table 60: Germany Sugar confectionery value forecast, 2006-2011 (EUR m, nominal prices) 89
Table 61: Germany Sugar confectionery value, 2001-2006 (US$ m nominal prices) 91
Table 62: Germany Sugar confectionery value forecast, 2006-2011 (US$ m nominal prices) 92
Table 63: Germany Sugar confectionery volume, 2001-2006 (Kg m) 95
Table 64: Germany Sugar confectionery volume forecast, 2006-2011 (Kg m) 96
Table 65: Germany Sugar confectionery brand share, by value, 2005-2006 (%) 99
Table 66: Germany Sugar confectionery value, by brand 2005-2006 (EUR m nominal prices) 100
Table 67: Germany Sugar confectionery company share by value, 2005-2006 (%) 102
Table 68: Germany Sugar confectionery value, by company, 2005-2006 (EUR m nominal prices) 103
Table 69: Germany Sugar confectionery distribution channels, by value, 2005-2006 (%) 104
Table 70: Germany Sugar confectionery value, by distribution channel, 2005-2006 (EUR m nominal prices) 104
Table 71: Germany Sugar confectionery expenditure per capita, 2001-2006 (EUR, nominal prices) 106
Table 72: Germany Sugar confectionery forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 107
Table 73: Germany Sugar confectionery expenditure per capita, 2001-2006 (US$ nominal prices) 108
Table 74: Germany Sugar confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices) 109
Table 75: Germany Sugar confectionery consumption per capita, 2001-2006 (Kg) 110
Table 76: Germany Sugar confectionery forecast consumption per capita, 2006-2011 (Kg) 111
Table 77: Germany Gum value, 2001-2006 (EUR m, nominal prices) 112
Table 78: Germany Gum value forecast, 2006-2011 (EUR m, nominal prices) 113
Table 79: Germany Gum value, 2001-2006 (US$ m nominal prices) 115
Table 80: Germany Gum value forecast, 2006-2011 (US$ m nominal prices) 116
Table 81: Germany Gum volume, 2001-2006 (Kg m) 118
Table 82: Germany Gum volume forecast, 2006-2011 (Kg m) 119
Table 83: Germany Gum brand share, by value, 2005-2006 (%) 122
Table 84: Germany Gum value, by brand 2005-2006 (EUR m nominal prices) 122
Table 85: Germany Gum company share by value, 2005-2006 (%) 124
Table 86: Germany Gum value, by company, 2005-2006 (EUR m nominal prices) 124
Table 87: Germany Gum distribution channels, by value, 2005-2006 (%) 125
Table 88: Germany Gum value, by distribution channel, 2005-2006 (EUR m nominal prices) 125
Table 89: Germany Gum expenditure per capita, 2001-2006 (EUR, nominal prices) 127
Table 90: Germany Gum forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 127
Table 91: Germany Gum expenditure per capita, 2001-2006 (US$ nominal prices) 128
Table 92: Germany Gum forecast expenditure per capita, 2006-2011 (US$ nominal prices) 128
Table 93: Germany Gum consumption per capita, 2001-2006 (Kg) 129
Table 94: Germany Gum forecast consumption per capita, 2006-2011 (Kg) 129
Table 95: Global Confectionery market value, 2006 130
Table 96: Global Confectionery market split (value terms (US$ m), 2006) – Top 5 countries 133
Table 97: Global Confectionery market volume, 2006 135
Table 98: Global Confectionery market split (volume terms, 2006) – Top 5 countries 138
Table 99: Leading players - Top 5 countries 140
Table 100: Germany confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2006 141
Table 101: Germany confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 142
Table 102: Germany confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 142
Table 103: Germany confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 143
Table 104: Germany confectionery new product launches (reports) - Recent 5 launches 144
Table 105: Germany Key Facts 146
Table 106: Germany population, by age group, 2000-2005 (millions) 149
Table 107: Germany population forecast, by age group, 2005-2010 (millions) 150
Table 108: Germany population, by gender, 2000-2005 (millions) 150
Table 109: Germany population forecast, by gender, 2005-2010 (millions) 151
Table 110: Germany real GDP, 2000-2005 (EUR bn, 2005 prices) 151
Table 111: Germany real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 152
Table 112: Germany nominal GDP, 2000-2005 (EUR bn, nominal prices) 152
Table 113: Germany real GDP, 2000-2005 (US$ bn, 2005 prices) 153
Table 114: Germany real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 153
Table 115: Germany consumer price index, 2000-2005 (2000=100) 154
Table 116: Germany consumer price index, 2005-2010 (2000=100) 154
Table 117: Germany exchange rate, 2000-2005 155