Introduction

This databook is a detailed information resource covering all the key data points on Confectionery in Pakistan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Cereal bars, Chocolate, Sugar confectionery and Gum Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Confectionery in Pakistan increased between 2001-2006, growing at an average annual rate of 8.3%. The leading company in the market in 2006 was Kidco Manufacturers . The second-largest player was Candyland with Cadbury Schweppes plc in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Confectionery markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 25
Value Analysis, US$ 2006-2011 25
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 28
Company and Brand Share Analysis 30
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 41
Cloetta Fazer AB 41
Nestle S A 43
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 49
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 86
Volume Analysis, 2001-2006 88
Volume Analysis, 2006-2011 90
Company and Brand Share Analysis 92
Distribution Analysis 95
Expenditure & consumption per capita 97
Chapter 8 CATEGORY ANALYSIS - GUM 103
Value Analysis, 2001-2006 103
Value Analysis, 2006-2011 104
Value Analysis, US$ 2001-2006 106
Value Analysis, US$ 2006-2011 107
Volume Analysis, 2001-2006 108
Volume Analysis, 2006-2011 109
Company and Brand Share Analysis 111
Distribution Analysis 114
Expenditure & consumption per capita 116
Chapter 9 COUNTRY COMPARISON 119
Value 119
Volume 124
Market Share 129
Chapter 10 NEW PRODUCT DEVELOPMENT 130
Product launches over time 130
Recent product launches 133
Chapter 11 NORWAY SOCIOECONOMIC PROFILE 134
Country Overview 134
Key Facts 135
Political Overview 136
Norway Economic Overview 137
Chapter 12 NORWAY MACROECONOMIC PROFILE 138
Macroeconomic Indicators 138
Chapter 13 RESEARCH METHODOLOGY 143
Methodology overview 143
Secondary research 144
Market modelling 145
Primary research 146
Data finalisation 146
Ongoing research 147
Chapter 14 APPENDIX 148
Future readings 148
How to contact experts in your industry 148

LIST OF FIGURES
Figure 1: Norway Confectionery value & value forecast, 2001-2011 (NOK m, nominal prices) 24
Figure 2: Norway Confectionery category growth comparison, by value, 2001-2011 26
Figure 3: Norway Confectionery volume & volume forecast, 2001-2011 (Kg m) 29
Figure 4: Norway Confectionery category growth comparison, by volume, 2001-2011 29
Figure 5: Norway Confectionery company share, by value, 2005-2006 (%) 32
Figure 6: Norway Confectionery distribution channels, by value, 2005-2006(NOK m, nominal prices) 36
Figure 7: Norway Cereal bars value & value forecast, 2001-2011 (NOK m, nominal prices) 48
Figure 8: Norway Cereal bars category growth comparison, by value, 2001-2011 50
Figure 9: Norway Cereal bars volume & volume forecast, 2001-2011 (Kg m) 53
Figure 10: Norway Cereal bars category growth comparison, by volume, 2001-2011 53
Figure 11: Norway Cereal bars company share, by value, 2005-2006 (%) 55
Figure 12: Norway Cereal bars distribution channels, by value, 2005-2006 (NOK m, nominal prices) 58
Figure 13: Norway Chocolate value & value forecast, 2001-2011 (NOK m, nominal prices) 64
Figure 14: Norway Chocolate category growth comparison, by value, 2001-2011 67
Figure 15: Norway Chocolate volume & volume forecast, 2001-2011 (Kg m) 70
Figure 16: Norway Chocolate category growth comparison, by volume, 2001-2011 70
Figure 17: Norway Chocolate company share, by value, 2005-2006 (%) 72
Figure 18: Norway Chocolate distribution channels, by value, 2005-2006(NOK m, nominal prices) 75
Figure 19: Norway Sugar confectionery value & value forecast, 2001-2011 (NOK m, nominal prices) 84
Figure 20: Norway Sugar confectionery category growth comparison, by value, 2001-2011 87
Figure 21: Norway Sugar confectionery volume & volume forecast, 2001-2011 (Kg m) 91
Figure 22: Norway Sugar confectionery category growth comparison, by volume, 2001-2011 91
Figure 23: Norway Sugar confectionery company share, by value, 2005-2006 (%) 93
Figure 24: Norway Sugar confectionery distribution channels, by value, 2005-2006(NOK m, nominal prices) 96
Figure 25: Norway Gum value & value forecast, 2001-2011 (NOK m, nominal prices) 105
Figure 26: Norway Gum category growth comparison, by value, 2001-2011 107
Figure 27: Norway Gum volume & volume forecast, 2001-2011 (Kg m) 110
Figure 28: Norway Gum category growth comparison, by volume, 2001-2011 110
Figure 29: Norway Gum company share, by value, 2005-2006 (%) 112
Figure 30: Norway Gum distribution channels, by value, 2005-2006(NOK m, nominal prices) 115
Figure 31: Global Confectionery market split (value terms, 2006) – Top 5 countries 120
Figure 32: Global Confectionery market value, 2001 – 2006 (Top 5 countries) 123
Figure 33: Global Confectionery market split (volume terms, 2006) – Top 5 countries 125
Figure 34: Global Confectionery market volume, 2001 – 2006 (Top 5 countries) 128
Figure 35: Map of Norway 135
Figure 36: Annual data review process 144

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 11
Table 3: Norway Confectionery value, 2001-2006 (NOK m, nominal prices) 22
Table 4: Norway Confectionery value forecast, 2006-2011 (NOK m, nominal prices) 23
Table 5: Norway Confectionery value, 2001-2006 (US$ m nominal prices) 25
Table 6: Norway Confectionery value forecast, 2006-2011 (US$ m nominal prices) 25
Table 7: Norway Confectionery volume, 2001-2006 (Kg m) 27
Table 8: Norway Confectionery volume forecast, 2006-2011 (Kg m) 28
Table 9: Norway Confectionery brand share, by value, 2005-2006 (%) 30
Table 10: Norway Confectionery value, by brand 2005-2006 (NOK m nominal prices) 31
Table 11: Norway Confectionery company share by value, 2005-2006 (%) 33
Table 12: Norway Confectionery value, by company, 2005-2006 (NOK m nominal prices) 34
Table 13: Norway Confectionery distribution channels, by value, 2005-2006 (%) 35
Table 14: Norway Confectionery value, by distribution channel, 2005-2006 (NOK m nominal prices) 35
Table 15: Norway Confectionery expenditure per capita, 2001-2006 (NOK, nominal prices) 37
Table 16: Norway Confectionery forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 38
Table 17: Norway Confectionery expenditure per capita, 2001-2006 (US$ nominal prices) 38
Table 18: Norway Confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices) 39
Table 19: Norway Confectionery consumption per capita, 2001-2006 (Kg) 39
Table 20: Norway Confectionery forecast consumption per capita, 2006-2011 (Kg) 40
Table 21: Cloetta Fazer AB. Key Facts 41
Table 22: Nestle S A Key Facts 43
Table 23: Norway Cereal bars value, 2001-2006 (NOK m, nominal prices) 46
Table 24: Norway Cereal bars value forecast, 2006-2011 (NOK m, nominal prices) 47
Table 25: Norway Cereal bars value, 2001-2006 (US$ m nominal prices) 49
Table 26: Norway Cereal bars value forecast, 2006-2011 (US$ m nominal prices) 49
Table 27: Norway Cereal bars volume, 2001-2006 (Kg m) 51
Table 28: Norway Cereal bars volume forecast, 2006-2011 (Kg m) 52
Table 29: Norway Cereal bars brand share, by value, 2005-2006 (%) 54
Table 30: Norway Cereal bars value, by brand 2005-2006 (NOK m nominal prices) 54
Table 31: Norway Cereal bars company share by value, 2005-2006 (%) 56
Table 32: Norway Cereal bars value, by company, 2005-2006 (NOK m nominal prices) 56
Table 33: Norway Cereal bars distribution channels, by value, 2005-2006 (%) 57
Table 34: Norway Cereal bars value, by distribution channel, 2005-2006 (NOK m nominal prices) 57
Table 35: Norway Cereal bars expenditure per capita, 2001-2006 (NOK, nominal prices) 59
Table 36: Norway Cereal bars forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 59
Table 37: Norway Cereal bars expenditure per capita, 2001-2006 (US$ nominal prices) 60
Table 38: Norway Cereal bars forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
Table 39: Norway Cereal bars consumption per capita, 2001-2006 (Kg) 61
Table 40: Norway Cereal bars forecast consumption per capita, 2006-2011 (Kg) 61
Table 41: Norway Chocolate value, 2001-2006 (NOK m, nominal prices) 62
Table 42: Norway Chocolate value forecast, 2006-2011 (NOK m, nominal prices) 63
Table 43: Norway Chocolate value, 2001-2006 (US$ m nominal prices) 65
Table 44: Norway Chocolate value forecast, 2006-2011 (US$ m nominal prices) 66
Table 45: Norway Chocolate volume, 2001-2006 (Kg m) 68
Table 46: Norway Chocolate volume forecast, 2006-2011 (Kg m) 69
Table 47: Norway Chocolate brand share, by value, 2005-2006 (%) 71
Table 48: Norway Chocolate value, by brand 2005-2006 (NOK m nominal prices) 71
Table 49: Norway Chocolate company share by value, 2005-2006 (%) 73
Table 50: Norway Chocolate value, by company, 2005-2006 (NOK m nominal prices) 73
Table 51: Norway Chocolate distribution channels, by value, 2005-2006 (%) 74
Table 52: Norway Chocolate value, by distribution channel, 2005-2006 (NOK m nominal prices) 74
Table 53: Norway Chocolate expenditure per capita, 2001-2006 (NOK, nominal prices) 76
Table 54: Norway Chocolate forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 77
Table 55: Norway Chocolate expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 56: Norway Chocolate forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Norway Chocolate consumption per capita, 2001-2006 (Kg) 80
Table 58: Norway Chocolate forecast consumption per capita, 2006-2011 (Kg) 81
Table 59: Norway Sugar confectionery value, 2001-2006 (NOK m, nominal prices) 82
Table 60: Norway Sugar confectionery value forecast, 2006-2011 (NOK m, nominal prices) 83
Table 61: Norway Sugar confectionery value, 2001-2006 (US$ m nominal prices) 85
Table 62: Norway Sugar confectionery value forecast, 2006-2011 (US$ m nominal prices) 86
Table 63: Norway Sugar confectionery volume, 2001-2006 (Kg m) 89
Table 64: Norway Sugar confectionery volume forecast, 2006-2011 (Kg m) 90
Table 65: Norway Sugar confectionery brand share, by value, 2005-2006 (%) 92
Table 66: Norway Sugar confectionery value, by brand 2005-2006 (NOK m nominal prices) 92
Table 67: Norway Sugar confectionery company share by value, 2005-2006 (%) 94
Table 68: Norway Sugar confectionery value, by company, 2005-2006 (NOK m nominal prices) 94
Table 69: Norway Sugar confectionery distribution channels, by value, 2005-2006 (%) 95
Table 70: Norway Sugar confectionery value, by distribution channel, 2005-2006 (NOK m nominal prices) 95
Table 71: Norway Sugar confectionery expenditure per capita, 2001-2006 (NOK, nominal prices) 97
Table 72: Norway Sugar confectionery forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 98
Table 73: Norway Sugar confectionery expenditure per capita, 2001-2006 (US$ nominal prices) 99
Table 74: Norway Sugar confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices) 100
Table 75: Norway Sugar confectionery consumption per capita, 2001-2006 (Kg) 101
Table 76: Norway Sugar confectionery forecast consumption per capita, 2006-2011 (Kg) 102
Table 77: Norway Gum value, 2001-2006 (NOK m, nominal prices) 103
Table 78: Norway Gum value forecast, 2006-2011 (NOK m, nominal prices) 104
Table 79: Norway Gum value, 2001-2006 (US$ m nominal prices) 106
Table 80: Norway Gum value forecast, 2006-2011 (US$ m nominal prices) 107
Table 81: Norway Gum volume, 2001-2006 (Kg m) 108
Table 82: Norway Gum volume forecast, 2006-2011 (Kg m) 109
Table 83: Norway Gum brand share, by value, 2005-2006 (%) 111
Table 84: Norway Gum value, by brand 2005-2006 (NOK m nominal prices) 111
Table 85: Norway Gum company share by value, 2005-2006 (%) 113
Table 86: Norway Gum value, by company, 2005-2006 (NOK m nominal prices) 113
Table 87: Norway Gum distribution channels, by value, 2005-2006 (%) 114
Table 88: Norway Gum value, by distribution channel, 2005-2006 (NOK m nominal prices) 114
Table 89: Norway Gum expenditure per capita, 2001-2006 (NOK, nominal prices) 116
Table 90: Norway Gum forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 116
Table 91: Norway Gum expenditure per capita, 2001-2006 (US$ nominal prices) 117
Table 92: Norway Gum forecast expenditure per capita, 2006-2011 (US$ nominal prices) 117
Table 93: Norway Gum consumption per capita, 2001-2006 (Kg) 118
Table 94: Norway Gum forecast consumption per capita, 2006-2011 (Kg) 118
Table 95: Global Confectionery market value, 2006 119
Table 96: Global Confectionery market split (value terms (US$ m), 2006) – Top 5 countries 122
Table 97: Global Confectionery market volume, 2006 124
Table 98: Global Confectionery market split (volume terms, 2006) – Top 5 countries 127
Table 99: Leading players - Top 5 countries 129
Table 100: Norway confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2006 130
Table 101: Norway confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 131
Table 102: Norway confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 131
Table 103: Norway confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 132
Table 104: Norway confectionery new product launches (reports) - Recent 5 launches 133
Table 105: Norway Key Facts 135
Table 106: Norway population, by age group, 2000-2005 (millions) 138
Table 107: Norway population forecast, by age group, 2005-2010 (millions) 139
Table 108: Norway population, by gender, 2000-2005 (millions) 139
Table 109: Norway population forecast, by gender, 2005-2010 (millions) 140
Table 110: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 140
Table 111: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 140
Table 112: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 141
Table 113: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 141
Table 114: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 141
Table 115: Norway consumer price index, 2000-2005 (2000=100) 142
Table 116: Norway consumer price index, 2005-2010 (2000=100) 142
Table 117: Norway exchange rate, 2000-2005 142