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Introduction

Prudential is a London based retail financial services group; it provides life assurance, retirement and asset management products and services. This profile offers a comprehensive review of Prudential's operations and performance.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis

Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Prudential has a strong market position in three attractive savings markets in the world namely Europe, the US and Asia. The group is one of UK's largest insurers, it has strong fund management operations in Europe, and in the US, Jackson National Life Insurance Company (Jackson) is a leading life insurance company.

In Asia, Prudential is the leading European-based life insurer in terms of market coverage and has a top five market position. As on July 2007 (the latest month of rating updating), debt instruments issued by Prudential and Jackson were rated above investment grade by the three major rating agencies namely S&P, Moody's and Fitch.

Although Prudential's net profit margin improved to 2.4% in 2006 from 1.8% in 2005, it is lower than the net profit margin of some competitors. In 2006, Aviva recorded a net income margin of 4.9%, AEGON recorded a net margin of 5.9%, and Zurich Financial Services recorded 7%.

Reasons to Purchase

Access all the important information and analysis on the company in a single report

Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain

Gain access to company's adjusted five year financial data along with key ratios and market capitalization

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 5
History 6
Locations and Subsidiaries 8
Company Financials 10
Overview 10
Revenue by Division 10
Revenue by Geography 10
Products and Services List 12
Major Products and Services 12
Competitors and Strategic Business Relationships 13
Top Competitors 13
Shareholders 14
Strategy 15
Vision 15
Company View 15
Strategy 18
Corporate Social Responsibility 21
SWOT Analysis 24
Overview 24
Strengths 24
Weaknesses 25
Opportunities 26
Threats 27
Key Employees 30
List of Key Employees 30
Key Employee Biographies 30
Financial and Operational Overview 38
Financial Overview 38
Appendix 41
Ask the analyst 41
Datamonitor consulting 41
Disclaimer 41



TABLES
Table 1: Prudential plc - Key Facts 5
Table 2: Prudential plc - Other Locations and Subsidiaries 9
Table 3: Prudential plc - Revenue by Division 10
Table 4: Prudential plc - Revenue by Geography 11
Table 5: Prudential plc - Products and Services 12
Table 6: Prudential plc - Top Competitors 13
Table 7: Prudential plc - Key Shareholders 14
Table 8: Prudential plc - SWOT Analysis Summary 24
Table 9: Prudential plc - Key Employees 30
Table 10: Prudential plc - Financial Statements Summary 38
Table 11: Prudential plc - Other Key Statistics and Ratios 39
Table 12: Prudential plc - Overview of Operating Segments 40