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Introduction

In a stark departure from its organic growth strategy, Mercadona acquired four supermarkets in 2007 from the retailer DinoSol, in Madrid. This acquisition represents a change in the company's approach of expansion through organic growth. This acquisition is expected to further strengthen the company's foothold in Madrid.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis

Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Mercadona is the leading supermarket chain in Spain. It is present in 46 provinces in 15 autonomous communities with a network of 1,134 supermarkets. Mercadona has more than 2,000 suppliers out of which 109 are integrated suppliers.

The company has six distribution platforms and a logistics network of about 440,000 square meters of surface area. It is expanding its operations in Spain by opening new stores. Expansion and modification of stores as per the changing customer needs would expand the company's customer base and improve its market share.

Strong market position gives a competitive advantage to the company. However, Mercadona operates its stores primarily in Spain. A lack of presence in other countries limits the growth prospects of the company.

Reasons to Purchase

Access all the important information and analysis on the company in a single report

Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain

Gain access to company's adjusted five year financial data along with key ratios and market capitalization

TABLE OF CONTENTS


Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 7
Company Locations and Subsidiaries 8
Products and Services List 9
Major Products and Services 9
Competitors and strategic business relationships 10
Key Competitors 10
Suppliers and Partners 11
Strategy 12
Company View 12
Strategy 14
Corporate Social Responsibility 16
SWOT Analysis 18
Overview 18
Strengths 19
Weaknesses 21
Opportunities 22
Threats 24
Value Chain Analysis 25
Overview 25
Wholesale 26
Operations and distribution 26
Sales 26
Key Employees 27
List of Key Employees 27
Appendix 28
Ask the analyst 28
Datamonitor consulting 28
Disclaimer 28



TABLES

Table 1: Mercadona - Key Facts 5
Table 2: Mercadona - Other Locations and Subsidiaries 8
Table 3: Mercadona - List of Products 9
Table 4: Mercadona - List of Brands 9
Table 5: Mercadona - List of Competitors 10
Table 6: Mercadona - SWOT Analysis Summary 18
Table 7: Mercadona - Value Chain Analysis 25
Table 8: Mercadona - Key Employees 27