World Digital Cameras Market

TS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
1. < or = 2 MP I-3
2. >2 MP - 5 MP: I-3
3. 5 MP and Above: I-3

II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Current and Future Analysis II-1
Developing Regions Offering High Growth Potential II-1
Digital Cameras: Can High Growth Rates Continue? II-1
Digital Cameras Provide Enhanced Features II-2
Camera Phones to Grab the Market Share of Low-End Standalone
Digital Cameras II-2
SLR Digital Cameras Enter the Spotlight II-3
Face Detection Technology Drives Digital Camera Sales II-3
Digital Camera Innovations in 2006 II-3
Market for Replacement Cameras II-4
Film Cameras Not Yet Out II-4
Industry Trends II-4
Demographics II-4
Photography Classification II-4
Trends in Key Markets II-5
United States II-5
Japan II-6
Canada II-6
Europe II-6
Taiwan II-7
A Market Primer II-7
China II-7
Issues and Challenges II-7
The Lower the Pixel, the Poorer the Quality II-7
The Other End of the Spectrum II-8
Competitive Landscape II-8
Table 1: Leading Players in the World Market for Digital
Cameras (2005 & 2006) - Percentage Breakdown by Volume
Shipments for Canon, Sony, Kodak, Olympus, Samsung, Nikon,
Fujifilm, Panasonic, Casio, HP, Pentax and Others (includes
corresponding Graph/Chart) II-8

Table 2: Leading Players in the World Market for Digital SLR
Cameras (2005 & 2006) - Percentage Breakdown by Volume
Shipments for Canon, Nikon, Sony, Olympus, Pentax, and Others
(includes corresponding Graph/Chart) II-9
Manufacturers Enhance Digital Camera Features to Sustain
Market Share II-9

2. Digital Camera: An Introduction II-10
Evolution of Digital Cameras II-10
Introduction II-10
Working II-10
Pixels II-10
Memory II-11
SmartMedia II-11
CompactFlash II-11
Table 3: Image Storing Capacity of Memory Cards II-12
Memory Stick II-12
Hard Disk II-12
Floppy Disk II-12
In-built Memory II-12
Lens II-12
Optical-Zoom Lenses II-12
Fixed-Focus and Fixed-Zoom Lenses II-12
Digital-Zoom Lenses II-12
Batteries II-13
Sensor Technology II-13
CMOS Sensors II-13
CCD Sensors II-13
Interface II-13
Flow Diagram II-13
Serial Connection II-14
Flash Memory Slots II-14
Floppy Disk II-14
USB connection II-14
Printing of Photographs II-14
Noise II-14
Digital Cameras: Pros and Cons II-14
Pros II-14
Cons II-15
Digital Cameras Vs Conventional Cameras II-15
Factors Hindering Growth in Digital Camera Market II-15
Application II-16
Education II-16
Advertising and Graphic Art Designers II-16
Web Publishing II-16
Microscopy II-16
Photojournalism II-16
Identification and Badging II-16
Vacation and Entertainment II-16
Usage By Law Enforcement Authorities II-17
Technology II-17
Pooling Resources - A Way to Conquer II-17

3. Product Innovations/Introductions II-18
Kodak Unveils the new EASYSHARE C653 Zoom Digital Camera II-18
Kodak Introduces New Single Use Stylish Camera II-18
Sanyo Rolls Out World�s First Digital Waterproof Movie Camera II-18
Ricoh Introduces Caplio GX100 Digital Camera II-18
Ricoh Launches World�s Slimmest Digital Camera Caplio R6 II-18
Olympus Releases E-410 Digital SLR Camera II-18
Canon Unveils IXUS 950 IS Digital Camera II-19
DXG USA Announces the Launch of DXG-711 7mp Digital Camera II-19
Panasonic Launches 12.2 Mega pixel Digital Camera, LUMIX DMC-
FX100 II-19
Vivitar ViviCam Introduces Underwater Camera 6200W II-19
BenQ Launches Ultra Slim Range of Digital Cameras II-20
Cannon Launches Two New Camera Variants II-20
Panasonic Launches Lumix DMC-FX30 Still Camera II-20
Lumenera Unveils CCD Camera Range for Scientific/ Industrial
Applications II-21
Vision Research Introduces Phantom� Brand Digital High-speed
Cameras II-21
Dalsa Expands HM Series Digital Cameras Product Line II-21
Sony Launches T-series Cyber-shot Digital Cameras II-22
Nikon Rolls Out Latest D40x SLR Camera II-22
PENTAX Launches 7.1-megapixel Optio E30 Digital Camera II-22
Nikon Rolls Out High-Caliber COOLPIX S500 Camera II-22
PENTAX Introduces Optio W30 and Optio A30 Digital Cameras II-22
Nikon Introduces New COOLPIX Digital Camera Models II-23
Canon Unveils New PowerShot Models II-23
Panasonic Launches New Lumix and FX Digital Cameras II-24
Sony Expands Cyber-shot Series II-24
Kodak Launches New Models of EASYSHARE Digital Cameras II-25
Fujifilm Unveils FinePix F40fd II-25
Sigma Corporation Releases DPI Compact Digital Camera II-25
Vivitar to Launch Vivicam 7399 II-25
Panasonic Launches Lumix DMC-FS2 II-25
Kodak Extends Product Portfolio with EASY SHARE Digital Cameras II-26
Casio Unveils EX-Z1200 II-26
Panasonic Releases 11 Models of the LUMIX Range in the Middle
East II-26
Olympus Rolls Out Cameras for Amateurs II-26
PENTAX Releases 2 New Compact Digital Cameras II-27
Ricoh Announces Function-Enhancing firmware for GR DIGITAL II-27
Ricoh Releases the Caplio R4 Mystic Blue Digicam II-27
Samsung Launches the GX-10 Digital SLR II-27
Casio Releases One More DivX Certified Digital Camera II-27
Canon Launches 10-Megapixel Powershot G7 Digital Camera II-28
Samsung Launches New Range of Digital Cameras II-28
Stereovision Launches 3D Digital Camera II-28
PENTAX Launches K100D and K110D II-28
Kodak Launches EASYSHARE V603 Digital Camera II-28
Panasonic Launches Three New Models in LUMIX Digital Camera
Series II-29
FujiFilm Launches FinePix S9500 Digital Camera II-29
BenQ Launches E521 Digital Cameras II-29
Nikon Launches COOLPIX S5 and S6 Digital Cameras II-29
Nikon Launches COOLPIX P3 and P4 Digital Cameras II-30
Nikon Launches Three Entry-Level COOLPIX Digital Cameras II-30
SANYO Launches Several Digital Media Cameras II-30
Sigma Introduces DP1 Digital Camera II-31
SANYO Launches DMX-HD1 Digital Movie Camera II-31
Eastman Kodak Unveils EASYSHARE C663 Digital Camera II-31
Ricoh Launches Caplio R30 II-31
Caplio RR630 from Ricoh II-31
Ricoh Introduces Caplio 500G Wide II-32
Ricoh Unveiled Caplio R40 II-32
Ricoh Launches Caplio RR660 II-32
Ricoh Rolls Out Caplio R5 II-32
Ricoh Launches Caplio RR730 II-33
Nikon Launches COOLPIX S9 II-33
Nikon Unveils COOLPIX S7c/S7/S8 II-33
Nikon Launches Digital Camera, COOLPIX S10 II-34
Nikon Launches COOLPIX L5, a Compact Digital Camera II-34
Nikon Launches the Latest Compact Digital Camera, COOLPIX L6 II-34
Fujifilm Launches FinePix Z3 Zoom, a Stylish Digital Camera II-34
Sony Introduces the New Cyber Shot Digital Cameras II-35
Samsung Camera Launches Digital Camera GX-1S II-35
Polaroid Introduces Polaroid i-1032 Digital Camera II-36
Kodak Launches KODAK EASYSHARE V610, the Smallest Digital Camera II-36
Disney Introduces Disney Pix Digital Cameras for Kids II-36
Leica Camera Unveils LEICA V-LUX1 II-37
Pentax Introduces PENTAX Optio T20 Digital Camera II-37
Pentax Unveils PENTAX Optio W20 Digital Camera II-37
Fujifilm Rolls Out Finepix S6000fd Digital Camera II-37
Samsung Unveils the Novel NV10 Digital Still Camera II-37
Fujifilm Rolls Out Finepix F20 Digital Camera II-38
Kodak Unveils P712 Digital Camera II-38
Nikon Unveils D2xs SLR Camera II-38
Leica Camera AG Unveils Leica C-Lux 1 Digital Camera II-39
Fujifilm Unveils FINEPIX V10 Digicam II-39
Fuji Launches FinePix A700 - a Low End Digital Camera II-39
Canon Launches Latest Series of Digital Cameras II-39
Eastman Kodak Introduces EASYSHARE Z710 Digital Camera II-40
Eastman Kodak Introduces EASYSHARE Z650 Digital Camera II-40
Fujifilm Launches FinePix S9100 Digital SLR Camera II-40
Sigma Launches SD14 Digital SLR II-40
Fujifilm Launches FinePix Z5fd Digital Camera II-40
Kodak Introduces Five New Digicams II-41
Canon Launches 3 Digital Elphs and Four New Cameras of G Series II-41
Nikon Introduces New Digital D80(TM) SLR Camera II-41
Panasonic Introduces Three New LUMIX FX Series Still Digital
Cameras II-42
Sony Adds New 7-megapixel DSC-T30 to the T-Series Product Line II-42
Olympus Introduces First SLR Digital Preview LCD Screen Camera II-42
Panasonic Introduces LUMIX Wide-screen DMC- LX2 Camera II-42
Panasonic Introduces LUMIX DMC-FZ50 II-42
Panasonic Introduces DMC-FZ7 Digital Still Camera II-42
Panasonic Launches Two 6x-optical Zoom Compact Cameras II-43
Kodak Introduces First Universal Digital Dual-Lens Camera II-43
Sony Unveils Two New Digital W-Series Cameras II-43
Canon Launches Four New PowerShot Digital A-Series Model Cameras II-43
Panasonic Introduces HD Video Camera II-44
Olympus Introduces the World's Lightest Digital SLR Camera II-44
Pentax Introduces PENTAX Optio S6 Digital Camera II-44
DALSA Coreco Introduces Genie Gigabit Ethernet Digital Cameras II-44
Nikon Launches Wi-Fi- Enabled Coolpix P1 and P2 Compact
Digital Cameras II-45
Sony Launches New Cyber-shot � DSC-T9 II-45
Nikon Launches D200 10.2 MP Digital SLR II-45
Sony Introduces Cyber-shot� DSC-R1 10.3 Megapixel Digital Camera II-45
Nikon Unveils COOLPIX S4 Digital Compact Camera II-46
Nikon Introduces Coolpix S3 Digital Camera II-46
Nikon Launches Coolpix L1 Point-And-Shoot Camera II-46
Ricoh Introduces Caplio RR530 II-46
Ricoh Launches New Caplio R3 Compact Digital Camera II-47
Canon Launches New PowerShot SD30 Digital ELPH Digital Camera II-47
Olympus Introduces New SP-500 UZ Model Digital Camera II-47
HP Unveils Photosmart R817 II-47
Nikon Launches a New D50 Digital SLR Camera II-47
Fujifilm Unveils Fujifilm E900 Point-and-Shoot Camera II-47
Olympus Introduces a New -500 Digital SLR Camera II-48
BenQ Launches Three New Compact-Sized Megapixel Digital Cameras II-48
Panasonic Unveils A Line of Lumix Digital Cameras II-48
Nikon Designs the First Digital Camera with an Integrated LAN
Feature II-48
Nikon Unveils D50 and D70 Digital SLR Camera II-48
Salton Launches ePods Digital Camera II-49
Kodak Unwraps Kodak Easyshare V-series Digital Cameras II-49
Canon Unveils 4-megapixel PowerShot A520 Digital Cameras II-49
Ricoh Launches Pro G3, the First GPS-Ready Digital Camera II-49
Olympus Releases D-425 Digital Cameras II-50
Konica Launches the Maxxum 7D II-50
Fujifilm Introduces Finepix F810 Digital Camera II-50
Eastman Kodak and Nikon Unveils Wi-Fi Enabled Digital Cameras II-50
Eastman Kodak Introduces Two Models of Easyshare Zoom Digital
Cameras II-50
Sanyo Launches Xacti C5 Digital Camera II-50
Sanyo Epson Introduces Two Models of Amorphous Silicon TFT Panels II-51
Pentax Releases Optio S5z Model of Digital Camera II-51
Canon Unveils EOS 20D, SLR Camera II-51
Pentax Introduces 'ist DL' model of SLR digital camera II-51
Olympus Launches a Compact Mju Digital 800 Digital Camera II-51
Sony Introduces Sony Cyber-shot DSC-P150, World�s Smallest
Digital Camera II-51
Nikon Launches Coolpix 8800 Model of Digital Cameras II-51
Canon Launches PowerShot A75 Digital Camera II-52
Epson Unveils the EPSON(R) R-D1 II-52
Canon Launches Canon PowerShot A400 II-52
Olympus Releases the C-7000 Zoom II-52
HP Introduces the PhotoSmart R707 II-52
Ricoh Unveils 5.13-megapixel Digital Camera II-52
Canon Launches PowerShot S70 Digital Camera II-52
Canon Introduces the 7.1-megapixel PowerShot(R) G6 Digital Camera II-53
Fujifilm Unveils Five New Models of Cameras II-53
HP Unveils the 4.1-megapixel HP Photosmart R607 Digital Camera II-53
Konica Releases the Interchangeable-Lens Digital SLR Camera II-53
Leica Introduces an Underwater Body for the LEICA DIGILUX 2 II-53
Matsushita Electric Industrial Co., Ltd Launches Four Novel
Models of LUMIX Digital Camera II-54
Nikon Implements the Novel Protocol �PTP/IP� II-54
Olympus Unveils 8-Megapixel E-300 Digital SLR Camera II-54
Olympus Announces the Launch of �-mini DIGITAL II-54
Pentax Releases the Optio S5i II-55
Pentax Unveils the Novel Optio43WR II-55
Epson Launches the EPSON PhotoPC L-410 II-55
Fujifilm Releases the Novel FinePix S3000 II-55
Fujifilm Launches the Novel FinePix F450 and F440 II-55
Konica Unveils DiMAGE Z3 High-Performance, 4.0-Megapixel
Digital Cameras II-56
Nikon Launches CoolPix 8700 II-56
Nikon Presents CoolPix 3200 II-56
Nikon Unveils CoolPix 2200 II-56
Kodak Launches New EasyShare Digital Cameras II-56
Nikon Develops Nikon D70 II-57

4. Recent Industry Activity II-58
Canon Acquires Stake in Tokki II-58
Inficon Acquires Sigma Instruments II-58
Divx Buys Mainconcept AG II-58
Audiovox Acquires Thomson's Audio Video Business II-58
Samsung Buys TransChip Israel II-58
Asustek to Acquire Stake in Ability Enterprise II-59
Syntax-Brillian Sells its LCoS Business to Compound Photonics II-59
Kodak ends Partnership with Chinese Giant Lucky Film Company II-59
Hoya Acquires Pentax II-59
Jenoptik Acquires the Remaining Stake in Sinar II-59
Ability Inks Agreement to Take Over BenQ's Digital Camera
Operations II-60
Sears and Kmart Sign Contract to Retail GE Brand Cameras II-60
Olympus Opens First Store in India II-60
Samsung Begins Operation of Tianjin Plant in China II-60
GE and General Imaging Sign Contract II-60
Vision Research Enters into Partnership with Abel Cine Tech II-60
Samsung Drops Digimax Brand II-61
Leica Camera Acquires Majority Stake of Sinar II-61
Panavision International Takes Over Plus8digital II-61
Syntax-Brillian Acquires Vivitar II-61
Hon Hai Takes Over Premier Image II-62
Motorola Acquires BenQ Denmark II-62
Jenoptik Inks Digital Camera Supply Agreement II-62
HCL Signs Distribution Pact with Casio India II-62
Iseemedia Inks Licensing Agreement for Photo Stitching Software II-62
Kodak Inks Production and Distribution Agreement with Flextronics II-63
Vision Research Receives Contract for High-speed Digital Cameras II-63
Casio Establishes New Subsidiary in the Netherlands II-63
Casio Computer Forms Casio Scandinavia AS II-64
Casio Establishes New Subsidiary in Spain II-64
Samsung Opens Digital Camera Manufacturing Facility outside Asia II-64
Nikon�s New Fully Owned Subsidiary in Seoul Goes Onstream II-64
Samsung to Invest Substantially in Mainland China II-64
Eastman Kodak Pockets Bell & Howell II-64
Petters Consumer Brands Gains Full ownership of Polaroid
Holding Company II-65
Matsushita Joins Forces with Olympus II-65
Sony Corp. and Konica Minolta Join Forces for Developing SLR
cameras II-65
BENQ Inks a Joint Venture with Pentax II-65
Pentax Signs Agreement with Samsung Techwin for Developing New
SLR Cameras II-65
Sanyo Vietnam�s New Digital Camera Manufacturing Unit Goes
Onstream II-66
Eastman Kodak Acquires Chinon Industries, Inc. II-66
Concord Camera GmbH Acquires Jenimage Europe GmbH II-66
Nikon Established Production Unit in China II-66

5. Focus on Select Players II-67
Canon Inc (Japan) II-67
Casio Computer Co Ltd (Japan) II-67
Fujifilm Corporation (Japan) II-67
Hewlett-Packard Company (US) II-68
Eastman Kodak Company (US) II-68
Leica Camera AG (Germany) II-69
Nikon Corporation (Japan) II-69
Olympus Corporation (Japan) II-69
Panasonic (Japan) II-70
PENTAX Imaging Company (US) II-70
Polaroid Corporation (US) II-70
Ricoh Company Ltd (Japan) II-71
Samsung Techwin Co. Ltd (Korea) II-71
Sanyo Electric Co Ltd (Japan) II-71
Seiko Epson (Japan) II-71
Sigma Corp (Japan) II-72
Sony Corporation (Japan) II-72
Toshiba America Inc (US) II-72
Victor Company of Japan Limited (Japan) II-73
Vivitar Corp (US) II-73

6. Global Market Perspective II-74
Table 4: World Recent Past, Current & Future Analysis for
Digital Cameras by Geographic Region - US, Canada, Japan,
Europe, Asia Pacific and Rest of the World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-74

Table 5: World Long-Term Projections for Digital Cameras by
Geographic Region - US, Canada, Japan, Europe, Asia Pacific
and Rest of the World Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2011 through
2015 (includes corresponding Graph/Chart) II-75

Table 6: World 10-Year Perspective for Digital Cameras by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia Pacific, and Rest of the World
Markets for Years 2000, 2007 & 2010 (includes corresponding
Graph/Chart) II-76

Table 7: World Recent Past, Current & Future Analysis for < or
= 2 MP Digital Cameras by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, and Rest of the World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2000 through 2005 (includes corresponding
Graph/Chart) II-77

Table 8: World Recent Past, Current & Future Analysis for >2
MP - 5 MP Digital Cameras by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, and Rest of the World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-78

Table 9: World 10-Year Perspective for >2 MP - 5 MP Digital
Cameras by Geographic Region - Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia Pacific, and Rest of
the World Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) II-79

Table 10: World Recent Past, Current & Future Analysis for
Above 5 MP Digital Camera by Geographic Region - US, Canada,
Japan, Europe, Asia Pacific, and Rest of the World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-80

Table 11: World Long-term Projections for Above 5 MP Digital
Cameras by Geographic Region - US, Canada, Japan, Europe, Asia
Pacific and Rest of the World Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2011
through 2015 (includes corresponding Graph/Chart) II-81

Table 12: World 10-Year Perspective for Above 5 MP Digital
Camera by Geographic Region - Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia Pacific, and Rest of
the World Markets for Years 2001, 2007 & 2010 (includes
corresponding Graph/Chart) II-82

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Decreasing Prices Trigger Volume Sales Growth III-1
Photo Facts III-1
Digital Camera Facts III-2
Market Overview III-2
Women Folk Taking Lead III-2
Table 13: Percentage of Digital Camera Owners in the US,
by Age Group: 2006 (In %) - Below 25, 25-34, 35-44, 45-54,
55-64, 65-74, 75 or above (includes corresponding
Graph/Chart) III-3

Table 14: Percentage of Digital Camera Owners in the US by
Income Group (2006) - (Below $15,000; $15,000 - $29,999;
$30,000 - $49,999; $50,000 - $74,999; $75,000 - $99,999;
$100,000 - $124,999; $125,000 and above) (includes
corresponding Graph/Chart) III-3

Table 15: Digital Camera Ownership in 2006 by Family Type
in the US (includes corresponding Graph/Chart) III-3

Table 16: Ownership of Digital Camera by Families in the
US: 2006 (includes corresponding Graph/Chart) III-4

Table 17: Percentage of Digital Camera Owners in the US
that made Prints (2000-2006) (includes corresponding
Graph/Chart) III-4
Competitive Landscape III-4
Table 18: Leading Players in the US Digital Cameras Market
(2005 & 2006) - Percentage Share Breakdown by Volume
Shipments for Canon, Sony, Kodak, Nikon, HP, Olympus and
Others (includes corresponding Graph/Chart) III-5
New Phenomenon: Digital Camera-Phones III-5
Trends in Brief III-5
Trends in Image Processing III-6
Primary Devices for Still Photography III-6
Table 19: US Primary Device Market for Still Photography
(2006): Percentage Share Breakdown by Primary Devices for
Digital Camera, Film Camera, Cell phone and Digital
Camcorder (includes corresponding Graph/Chart) III-6
Trade Dynamics III-7
Table 20: Leading Import Sources of US Digital Cameras by
Country for (2005) - China, Japan, Indonesia, Malaysia,
Hong Kong, Taiwan, Thailand, Korea, South, Philippines and
Vietnam (Volume in Units & Value in US$ Million) (includes
corresponding Graph/Chart) III-7

Table 21: Major Export Destinations of US Digital Cameras
by Country for (2005) - Mexico, Japan, Hong Kong, Paraguay,
Chile, Brazil, Argentina, United Kingdom, Colombia and
Netherlands (Volume in Units & Value in US$ Million)
(includes corresponding Graph/Chart) III-8
Product Launches III-8
Strategic Developments III-22
Focus on Select Players III-25
B.Market Analytics III-29
Table 22: US Recent Past, Current & Future Analysis for
Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Camera Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-29

Table 23: US Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-29

Table 24: US 20-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for <
or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-30

2. Canada III-31
A.Market Analysis III-31
Outlook III-31
Digital Camera Market Overview III-31
A Year 2002 Market Review III-31
Table 25: Distribution of Primary Camera Users by Gender -
2002 III-32
Table 26: Methods Used for Printing Digital Images: 2002 (
includes corresponding Graph/Chart) III-32
Product Launches III-32
B.Market Analytics III-34
Table 27: Canadian Recent Past, Current & Future Analysis
for Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Camera Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-34

Table 28: Canadian Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-34

Table 29: Canadian 20-Year Perspective for Digital Cameras
by Product Segment - Percentage Breakdown of Volume Sales
for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Camera Markets for 2000,
2007 & 2010 III-35

3. Japan III-36
A.Market Analysis III-36
Outlook III-36
Market Overview III-36
Japan to Witness Hot Competition in SLR Segment of Digital
Cameras III-36
Compact Digicams with High Resolution Gain Popularity III-37
Rising Demand for Digital Cameras Forces Japanese
Manufactures to Shift Focus III-37
Demand Propelling Factors III-37
Canon - The Undisputed Leader in DigiCam Market III-37
Table 30: Leading Digital Camera Vendors in Japan (2006):
Shipments in Thousand Units for Canon, Sony, Olympus,
Nikon, Panasonic, Fujifilm, Casio and Pentax (includes
corresponding Graph/Chart) III-38

Table 31: Leading Digital SLR Camera Vendors in Japan
(2006): Shipments in Thousand Units for Canon, Nikon, Sony,
Pentax and Olympus (includes corresponding Graph/Chart) III-38
Production Dynamics III-38
Table 32: Japanese Digital Camera Production in Thousand
Units (2004-2007 (H1)) (includes corresponding Graph/
Chart) III-38
Table 33: Japanese Digital SLR Camera with Interchangeable
Lens Production in Thousand Units (2004-2007 (H1))
(includes corresponding Graph/Chart) III-39
Exports Scenario III-39
Table 34: Major Export Destinations of Japanese Digital
Cameras by Geographic Region (2004 - 2007(H1)) - North
America, Europe, Asia and Others (in Thousand Units)
(includes corresponding Graph/Chart) III-39

Table 35: Major Export Destinations of Japanese Digital SLR
Cameras with Interchangeable Lens by Geographic Region
(2006 & 2007(H1)) - North America, Europe, Asia and Others
(in Thousand Units) (includes corresponding Graph/Chart) III-39
Product Launches III-40
Strategic Developments III-59
Focus on Select Players III-60
B.Market Analytics III-64
Table 36: Japanese Recent Past, Current & Future Analysis
for Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Camera Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes Corresponding Graph/Chart) III-64

Table 37: Japanese Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-64

Table 38: Japanese 20-Year Perspective for Digital Cameras
by Product Segment - Percentage Breakdown of Volume Sales
for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Camera Markets for 2000,
2007 & 2010 III-65

4. Europe III-66
A.Market Analysis III-66
Outlook III-66
Overview III-66
Trends III-66
Increase in the Household Penetration of Digital Cameras III-66
5MP and Above - The Leading Resolution Segment III-66
Camera Phones Turn Out to be an Alternative to Digital Cameras III-67
Digital SLR Exhibits Faster Growth III-67
Competitive Landscape III-67
Table 39: Leading Players in the Western European Market
for Digital Camera (2003 & 2004) - Percentage Breakdown of
Volume Sales by Company for Canon, Sony, Olympus, Nikon,
Fuji and Others (includes corresponding Graph/Chart) III-67
Developments in the Market III-68
B.Market Analytics III-68
Table 40: European Recent Past, Current & Future Analysis
for Digital Cameras by Geographic Region - France, Germany,
Italy, UK, & Rest of Europe Markets Independently Analyzed
with Annual Sales Figures n Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-68

Table 41: European Long-Term Projections for Digital Cameras
by Geographic Region - France, Germany, Italy, UK, & Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-69

Table 42: European Recent Past, Current & Future Analysis
for Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Camera Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-69

Table 43: European Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-70

Table 44: European 10-Year Perspective for Digital Cameras
by Geographic Region - Percentage Breakdown of Volume Sales
for France, Germany, Italy, UK, & Rest of Europe Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) III-70

Table 45: European 10-Year Perspective for Digital Cameras
by Product Segment - Percentage Breakdown of Volume Sales
for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Camera Markets for 2000,
2007 & 2010 III-71

4a. France III-72
Market Analysis III-72
Table 46: French Recent Past, Current & Future Analysis for
Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Camera Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-72

Table 47: French Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-73

Table 48: French 10-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for <
or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-73

4b. Germany III-74
A.Market Analysis III-74
Outlook III-74
Overview III-74
Product Launches III-74
Strategic Developments III-75
Leica Camera Group - A Major Player III-76
B.Market Analytics III-77
Table 49: German Recent Past, Current & Future Analysis for
Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Camera Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-77

Table 50: German Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-77

Table 51: German 10-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for <
or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Cameras Markets for 2000, 2007 & 2010 III-78

4c. United Kingdom III-79
A.Market Analysis III-79
Outlook III-79
Market Overview III-79
Marketing and Distribution III-79
Target Market III-79
Bottlenecks in Marketing III-79
Product Launches III-80
B.Market Analytics III-81
Table 52: UK Recent Past, Current & Future Analysis for
Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Camera Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-81

Table 53: UK Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-81

Table 54: UK 10-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for <
or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-82

4d. Italy III-83
Market Analysis III-83
Table 55: Italian Recent Past, Current & Future Analysis for
Digital Cameras by Product Segment - < or = 2 MP Digital
Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-83

Table 56: Italian Long-Term Projections for Digital Cameras
(Above 5 MP) Analyzed with Annual Sales Figures in Thousand
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-84

Table 57: Italian 10-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for <
or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-84

4e. Rest of Europe III-85
A.Market Analysis III-85
Outlook III-85
Focus on Select Markets III-85
Hungary III-85
Poland III-85
Russia III-85
Turkey III-86
Strategic Developments III-86
B.Market Analytics III-87
Table 58: Rest of Europe Recent Past, Current & Future
Analysis for Digital Cameras by Product Segment - < or = 2
MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
5 MP Digital Camera Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-87

Table 59: Rest of Europe Long-Term Projections for Digital
Cameras (Above 5 MP) Analyzed with Annual Sales Figures in
Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-88

Table 60: Rest of Europe 10-Year Perspective for Digital
Cameras by Product Segment - Percentage Breakdown of Volume
Sales for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Camera Markets for 2000,
2007 & 2010 III-88

5. Asia-Pacific III-89
A.Market Analysis III-89
Market Overview III-89
Burgeoning Indian Digital Camera Market III-89
Indian Market Scenario in Early 2000 III-89
Chinese Market: An Outlook III-90
One of the Preferred Production Destinations III-90
Bigger the Better III-90
Digital Cameras with 3C Convergence - The New Trend III-91
DSLR - Picking Up Pace III-91
Home Consumption - The Untapped Market III-91
Quota Cancellation Drives Digital Camera Imports III-91
Exports Scenario III-91
Samsung Lowers Digital Camera Prices to Capture Market Share III-92
Distribution Channels III-92
Table 61: Chinese Digital Cameras Market (2006):
Percentage Share Breakdown of Sales through Distribution
Channels for Computer Market, Home Appliance Chain Store,
Camera Store, Department Store, Brand Exclusive Store,
On-line store and Other Channels (includes corresponding
Graph/Chart) III-92
Taiwanese Market: An Outlook III-93
Taiwan: A Rising Star in the Global Digital Still Camera
Market III-93
Market Scenario in Early 2000 III-93
Emphasis on High-End Products III-94
Bright Future Lies Ahead for Taiwanese Digital Camera
Producers III-94
Korean Market III-94
Samsung Techwin Co. Ltd - A Major Player III-94
Digital Cameras Sale Picks Up in Thailand III-95
Product Launches III-95
Strategic Corporate Developments III-97
B.Market Analytics III-101
Table 62: Asia-Pacific Recent Past, Current & Future
Analysis for Digital Cameras by Product Segment - < or = 2
MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
5 MP Digital Camera Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2000
through 2010 (Includes corresponding Graph/Chart) III-101

Table 63: Asia-Pacific Long-Term Projections for Digital
Cameras (Above 5 MP) Analyzed with Annual Sales Figures in
Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-101

Table 64: Asia-Pacific 10-Year Perspective for Digital
Cameras by Product Segment - Percentage Breakdown of Volume
Sales for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Camera Markets for 2000,
2007 & 2010 III-102

6. Rest of World III-103
A.Market Analysis III-103
Overview III-103
Burgeoning Digital Camera Sales in Saudi Arabia III-103
Product Launch III-103
B.Market Analytics III-104
Table 65: Rest of World Recent Past, Current & Future
Analysis for Digital Cameras by Product Segment - < or = 2
MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
5 MP Digital Camera Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2000
through 2010 (Includes corresponding Graph/Chart) III-104

Table 66: Rest of World Long-Term Projections for Digital
Cameras (Above 5 MP) Analyzed with Annual Sales Figures in
Thousand Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-104

Table 67: Rest of World 10-Year Perspective for Digital
Cameras by Product Segment - Percentage Breakdown of Volume
Sales for < or = 2 MP Digital Cameras, >2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets for 2000,
2007 & 2010 III-105

IV. COMPETITIVE LANDSCAPE