World Herbal Supplements and Remedies Market

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Product Definitions I-3
Ginkgo Biloba I-3
Garlic I-4
Ginseng I-4
Echinacea I-4
St. John's Wort I-4
Soy I-4
Aloe Vera I-4
Specialty Herbs I-4
Multi-Herbs I-4
Other Herbal Supplements I-4

II. EXECUTIVE SUMMARY

1. Global Market Analysis II-1
Herbs on the Positive Note II-1
Botanical Supplements Find a Niche in Functional Foods II-2
Sustainability-A Prime Concern II-2
Regional Landscape II-2
Prospects and Challenges of Dietary Supplements II-2
What Differentiates Herbals From Pharmaceuticals- A
Comparative Analysis II-3
Herbal Supplements Market II-3
Demographics - Playing a Major Role II-3
Table 1: Dietary Supplements Market Worldwide (2006):
Percentage Preference by Gender and Age Group (includes
corresponding Graph/Chart) II-4
Natural Herbalism - A Global Perspective II-4
Table 2: Worldwide Health and Wellness Market (2005 & 2006):
Percentage Breakdown of Leading Categories-Functional
fortified foods & beverages, Vitamins, minerals, herbal &
dietary supplements, Natural foods and beverages, Organic
foods and beverages and Personal care (includes corresponding
Graph/Chart) II-5

Table 3: Herbal Supplements Market Worldwide (2006)):
Percentage Breakdown of Treatment Procedures for Western
Herbalism, Traditional Chinese Medicines, Homeopathy and
Ayurveda (includes corresponding Graph/Chart) II-5
Natural Medicine Acceptance Increases as Standard Chemical
Remedies Lose Appeal II-6
Botanical Products II-6
The Other Side - Herbal Remedies Endangering Wild Plant Species II-7

2. Market Trends & Issues II-8
Functional Foods Market - Product Strategies Being Redefined II-8
Multi-Herbal Products on the Rise II-8
Ayurvedic Supplements Go Mainstream II-8
Reasons for Cheer II-8
Women�s Healthcare Needs Propel Market II-9
Rising Concerns of Herbal Supplements II-9
Laboratory Studies Challenge Safety of Herbal Supplements II-10
Adverse Effects of Herbal Supplements- A Case Study II-10
Herbal Supplements and Prescription Drugs II-10
Herbal supplements and Breast Cancer II-10
Impact of Herbal Supplements on Patients Undergoing Plastic
Surgery II-11
Herbal Remedies & Arthritis Patients II-11
Impact of Media on the Herbs II-11
Lack of Brand Loyalty - Improves Private Label Category II-11
Specialty Products - A Booming Market II-12

3. Product Overview II-13
Herbal Supplements - Definition II-13
History II-13
Rise and Fall in American Herbalism II-14
Oriental and Ayurvedic Influences II-14
Product Segments/Sub-Segments II-15
Ginkgo Biloba - Oldest Living Tree Species II-15
Garlic - Spice of Life! II-15
Ginseng (Panax) - Multitude of Benefits II-15
Echinacea - The American Cone Flower II-16
Echinacea Augustifolia II-16
St. John�s Wort - Aromatic Health II-16
Soy II-17
Aloe Vera II-17
Cat�s Claw II-17
Kava Kava II-17
Saw Palmetto - Men�s Herbal Formula II-18
Saw Palmetto Found to Alleviate Urinary Tract Problems in Men II-18
Specialty Herbs II-18
Black Cohosh II-18
Green Tea II-18
Milk Thistle II-19
Schisandra II-19
Valerian II-19
Yohimbe II-19
Other Herbal Supplements II-19

4. Distribution and Retail Structure II-24
Health Food Stores II-24
Mass Merchandisers II-24
Other Key Distribution Channels II-24

5. Efficacy and Side Effects of Herbal Supplements II-25
Are Herbals Supplements Really Effective? II-25
Side Effects II-25
Reality Check II-25
FDA Bans Ephedra Supplements II-25
Chaparral II-26
Penntroyal II-26
Quality Roadblocks for Herbal Supplements II-26
Ban on Kava Products II-26
MHUPO Prohibits Kava-Kava Sale II-26
Health Canada Bans Kava-Kava II-26
FSAI Orders Removal of 10 Herbal Supplement Products II-27

6. Product Introductions/Innovations II-28
Bioponic Phytoceuticals Launches an All Natural Baby Product
Suite II-28
Costa and Company Launches Water in Herbal Flavors II-28
Pharmavite Launches Double Strength Fish Oil II-28
Calgenex Launches Dermalleve II-28
Lucas Meyer Cosmetics Introduces Botanical Oils II-28
Hope Ayurvedic Launches Skin Treatment Drug II-29
Herborium Introduces �Bridge Products� II-29
Canadian Scientist Develops New Herbal Extracting Equipment II-29
Indonesian Researcher Discovers New Herbal Extracts for Bird
Flu Treatment II-29
SISU Inc. Introduces Muscle and Joint Aid II-29
Sushrut Ayurved Introduces Sugar Knocker II-29
Soaljo Launches Exclusive American Herbal Extracts II-30
Yeturu Introduces Aloe Vera Product II-30
Uganda Launches Aloe Vera Gel Drink II-30
Naturceutics Launches New Product Line, Nature�s Prescription II-30
Carrington Launches New Specialty Tea II-30
Alpine Pure Launches Swiss-made Herbal Products in the US II-30
Bio Life Launches New Versions of Herbal-Based Health Supplements II-30
China Health Holding Introduces TAOIST Products II-31
Botaniex Initiates Research for ED Remedy II-31
China Health Holding�s First Product Line-- King of Herbs II-31
Chemins Co to Manufacture HEE Corp�s HPB-84 II-31
Pharmavite�s new Drug-Nutrient Interaction and Depletions
Database II-31
Natrol Launches Cogniceutical Brand Products II-31
Bio-Botanica� Expands Natural Preservatives Product Line II-32
Spanish Researchers Develop Food Preservative from Aloe Vera II-32
Fisheries Research Institute Discovers Herbs to Prevent Fish
Diseases II-32
Himalaya Introduces Herbal Products in Bangladesh II-32
Khon Kaen University Launches Thai Herbal Products II-32
Ranbaxy Introduces �New Age Herbals� II-32
Longjiang River Health Products Unveils Luo Han Kuo Product Line II-32
Pharmavite Rolls Out Advanced Supplements with Phytonutrients II-33
Himalaya Launches Shahicool Sharbat and Gripe Water II-33
Sunrider Launches Herbal Food and Beverages in India II-33
Natural Health to Launch Branded Herbals in India II-33
Ashian Herbex Unveils Six Herbal Products II-33
Panacea Biotech Unveils OTC Herbal and Dietary Supplements II-33
Finzelberg Unveils Nutrifin Brand II-34
Bio-Botanica Launches Sabaltone� II-34
Herb Pharm Launches Green Tea Extract II-34
Herb Pharm Launches PHARMA MACA� II-34
Herb Pharm Launches PMS Comfort Tonic II-34
LHP Launches Starch Away II-34
HDC Launches Throat Drops II-34
Rainbow Light Introduced New SafeGuard� Formulas II-35
Amerifit Nutrition Launches Improved Estroven Formula II-35
Enzymatic Introduces Daily Energy Enfusion II-35
Enzymatic Launches Remember! II-35
Amerifit Launches Estroven�s First Joint and Bone Supplement
for Women II-35
Amerifit Launches Estroven PMS for Women II-35
Enzymatic Introduces FlexAgility II-35
Amerifit Launches Vitaball II-36
Himalaya Introduces Himalaya Pure Herbs II-36
Rexal Relaunches Dietary Supplement Line II-36
Gerard House Launches New Line of Herbal Supplements II-36
Lichtwer Pharma Announces Two Herbal Supplements II-36
Wassen International Introduces Danish Ginseng Supplement II-36
Safetec Introduces SANIWASH and Bio-Hand Cleaner II-37
Becoming Unleashes Oona Herbal Supplements II-37
Guardian Nutrition Announces Pet Supplement Line II-37
Bally Introduces Bally Blast II-37
Nature�s Answer Launches Supplement Capsules II-37
Nature�s Resource Unleashes Herbal Supplements II-37
Matrix Family Unveils Expecting Mom II-37
BioImmune Introduces ImmuneRich II-38
Herbs for Kids Unveils Herbal Supplements II-38
GNC Unveils Herbal Supplements II-38
Novartis Expands Dietary Supplements� Line II-38
Jagulana Unveils Herbal Supplements and Tea II-38
Amerifit Nutrition Unveils Estroven PMS II-38
Naturade Introduces Soy Supplements II-39
Glaxo Debuts RemiFemin II-39
Amazona Introduces Cleanser II-39
Richardson Unveils Soy and Herbal Supplements II-39
Naturade Announces Ready-to-Drink II-39
D�Arcy Naturals Releases Natural Herbal Supplements II-39
P&G Unveils Elations Liquid Dietary Supplement II-40
Natural Organics Presents Three Herbal Supplements II-40
Arizona Unveils AriZona RxStress Relief Elixir II-40
Abbot Unveils Soy Protein Bars II-40
Nature�s Answer Introduces Extract Supplements� Capsules II-40
IVC Announces LiquaFil Softgel Supplements II-40
Monterey Unveils Herbal Supplements II-40
Healing Light Unveils Herbal Supplement Capsules II-41
UniChem Announces a Line of Herbal Remedies II-41
Nature�s Nutrition Launches Herbal Supplements II-41
Nature�s Health Announces Granule Supplements II-41
Puritan Pride Unveils Herbal Supplements II-41
Rainbow Light Announces Herbal Supplements II-41
Ricola Unveils Dietary Supplements II-41
Himalaya Re-Introduces Herbal Supplement Line II-42
Natrol Introduces StimuMax Herbal Supplements II-42
General Nutrition Centers Unveils Four Herbal Supplements II-42
Sea & Farmfresh Releases Choice of Life Herbal Supplements II-42
IVC Launches Nature Herbal Supplement Line II-42
Nature�s Answer Introduces Herbal Supplements� Line II-42
Central Soya Releases Soy Concentrates II-43
Blaster Candy Unveils Liquid Supplements II-43
PET Technologies (Netherlands) Launches a Line of Herbal
Supplements II-43
Nycomed Introduces Herbal Supplements in Denmark II-43
Pharma Nord Announces Herbal Supplements II-43
Maharishi Ayurveda Unveils Herbal Supplement Tablets II-43
Blackmore Unveils Herbal Supplements II-43

7. Recent Industry Activity II-47
Plethico Pharmaceuticals Acquires Natrol, Inc. II-47
CVC Acquires Personal Care Retail Chain II-47
Hain Celestial Acquires New Personal Care Product Brands II-47
Renhuang Pharmaceuticals Adds Herbal Extracting Facility II-47
OTPP Board and Ares Management Acquires GNC Parent Corp. II-47
Tetley Tea Obtains New Polish Tea Brands II-48
GeoPharma Gets Shareholders� Nod for Merger Proposal II-48
Himalaya Herbal Enters into Deal With Foreign Retail Chains II-48
Himalaya Starts Outlets II-48
Shahnaz Herbal to Open Branches in Dubai and Malaysia II-48
TorQuest Acquires Herbal Magic II-49
Pacific and ACT Acquires Herborium II-49
ITO EN Ltd Acquires Mason Vitamins II-49
Verdure Purchases Geni Brands II-49
Amerifit Nutrition Takes Over Culturelle� II-49
Tata Tea Acquires Czech Tea Company II-50
ISMG Inks Pact to Acquire Aloe Vera Farming Operations II-50
Innovation Inks a Letter of Intent with Pharmaspritz II-50
CHH Enters into Acquisition Agreement With Shaanxi II-50
CHH To Acquire 60% Stake in HFHP Co. II-51
Dragon to Purchase Jinguang II-51
Sunwin To Acquire Qufu II-51
Herbalife Commences Malaysian Operations II-51
CHH to Acquire Henan Tiankang II-52
CHH�s Letter of Intent for Acquisition of Shaanxi Wanan II-52
HerbalPharm Merges With HerbalPharm II-52
Merck KGaA Inks an Agreement with Chi-Med II-52
New Chapter To Distribute EuroPharma�s Vectomega II-52
Guardian Lifecare Inks Agreement With GNC II-53
Mannatech Awards a Supply Contract to Carrington II-53
HolleyPharm Group and Hope Signs a MoU II-53
CHH Signs Agreement with MT Global II-53
Romania To Vend Stake in Plafar II-53
Terry Laboratories Starts New Production Facility II-53
Sunwin Starts a Subsidiary in Canada II-54
Indena to Expand Production Capacity II-54
Tsumura & Co Erects New Production Facility II-54
Sabinsa Opens European Office II-54
MTC Starts New Production Unit II-54
Sahinsa Commences a New Workplace II-54
Natrol Sets Up UK Subsidiary II-55
Pharma Nord Plans to Enlarge its Denmark Production Plants II-55
Best Buy Shuts First eq-life Store II-55
Herbaceuticals Receives Patent for Herbal Supplement II-55
Itsaul Plants Obtains Patent II-55
Terra Nova Obtains Patent for Echinacea Purpurea Plant II-55
SCRAS Receives Patent for Ginkgo Biloba Extracts II-56
Brunei Rejects Indonesian Herbals II-56
Medical Science Department to Finance Studies on Herbal Extracts II-56
Mason Vitamins Acquires Assets of Sentry II-56
CortDev Acquires Botaniex II-56
Planet Organic Acquires Trophic Canada II-56
Charterhouse Group Acquires Amerifit II-56
Charterhouse Takes Over Amerifit II-57
NBTY Acquires SISU II-57
NBTY Acquires Solgar II-57
Herbal Regenesis Merges with Fedelitas to form HerbalOne II-57
NSF and AHP to Work Together II-57
Nicodrops� Distribution Agreement with Walgreen II-57
Nandam Biomatrix Contracts with Farmers for Aloe Vera Cultivation II-57
Pharmaline, Inc. to Distribute Burgundy�s Botanical Extracts
in the US II-58
Desert To Distribute Herbal Flu and Cold Product II-58
Kenya Geared up to Make Aloe Vera Products II-58
CHH Plans For Market Expansion II-58
Uganda Begins Aloe Vera Exports to Kenya II-58
Terra Nova Obtains Patent for Echinacea Purpurea Plant II-58
China Health Holding Goes Online II-59
IdeaSphere Purchases Twinlab II-59
Nutraceutical Acquires Montana Big Sky� Brand II-59
Echinacea Receives USP�s Verification for Dietary Supplements II-59
Lupin Ventures into Herbal Drugs Market II-59
Nutraceutical Takes Over Natural Balance II-59
Prolab Forges Partnership with ESPN�s Body Shaping II-60
Apollo Management Acquires GNC II-60
Sunrider International Invests in Indian Herbal Market II-60
NBTY Acquires Rexall Sundown II-60
NBTY Acquires GNC Business in United Kingdom II-60
Wisdom Natural Brands Acquires La Merced� II-60
Nutraceutical Acquires Arizona Health Foods Business II-60
Nutraceutical Acquires Nature's Life II-61
Natrol Establishes Direct-Sales Division II-61
Bio-Botanica Expands Facilities II-61
Amerifit Nutrition� Products Obtain NSF Approval II-61
Inverness Medical Acquires IVC II-61
Penwest Pharmaceuticals Allies with Finzelberg II-61
NBTY Acquires Synergy Plus� Product Line II-62
USN Acquires La Haye Laboratories II-62
Penwest Enters into Alliance with Finzelberg II-62
BotanicLabs Recalls PC-Specs II-62
Herbochem Remedies Acquires License from IICB II-62
Boehringer Ingelheim Establishes OTC Unit II-62
Botanical Laboratories Acquires Zand II-62
Merck withdraws Kava Kava Products II-63
Micro Laboratories Obtains St. John�s Wort Spray II-63

8. Focus on Select Global Players II-64
Amerifit Brands, Inc. (USA) II-64
Arizona Natural Products (USA) II-64
Arkopharma SA (France) II-64
Bio-Botanica, Inc. (USA) II-64
Blackmores Ltd. (Australia) II-65
Himalaya Drug Company (India) II-65
Imperial Ginseng Products Ltd. (Canada) II-66
Indfrag Ltd. (India) II-66
Inverness Medical Nutritionals Group (USA) II-66
MMS Pro Professional Products (USA) II-67
Natrol Inc. (USA) II-67
Nature�s Answer (USA) II-67
Nature's Sunshine Products (USA) II-68
NBTY, Inc. (USA) II-68
Sundown Nutrition (USA) II-68
Nutraceutical International Corporation (USA) II-69
Pharma Nord APS (Denmark) II-69
Pharmaton Natural Health Products (USA) II-70
Pharmavite� LLC (USA) II-70
Potters Herbal Medicines (UK) II-70
Ricola USA (USA) II-70
TwinLab Corporation (USA) II-70
Nature�s Herbs (USA) II-71
Zandu Pharmaceutical Works Ltd. (India) II-71

9. Global Market Perspective II-72
Table 4: World Recent Past, Current & Future Analysis for
Herbal Supplements and Remedies by Geographic Region - USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) II-72

Table 5: World Long-term Projections for Herbal Supplements
and Remedies by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) II-73

Table 6: World 10-Year Perspective for Herbal Supplements and
Remedies by Geographic Region - Percentage Breakdown of Dollar
Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2000, 2007 & 2010 (includes corresponding Graph/Chart) II-74

Table 7: World Recent Past, Current & Future Analysis for
Ginkgo Biloba by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-75

Table 8: World Long-term Projections for Ginkgo Biloba by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America & Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-76

Table 9: World 10-Year Perspective for Ginkgo Biloba by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-77

Table 10: World Recent Past, Current & Future Analysis for
Garlic by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-78

Table 11: World Long-term Projections for Garlic by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-79

Table 12: World 10-Year Perspective for Garlic by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-80

Table 13: World Recent Past, Current & Future Analysis for
Ginseng by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-81

Table 14: World Long-term Projections for Ginseng by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-82

Table 15: World 10-Year Perspective for Ginseng by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-83

Table 16: World Recent Past, Current & Future Analysis for
Echinacea by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-84

Table 17: World Long-term Projections for Echinacea by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-85

Table 18: World 10-Year Perspective for Echinacea by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-86

Table 19: World Recent Past, Current & Future Analysis for St.
John�s Wort by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-87

Table 20: World Long-term Projections for St. John�s Wort by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-88

Table 21: World 10-Year Perspective for St. John�s Wort by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-89

Table 22: World Recent Past, Current & Future Analysis for Soy
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-90

Table 23: World Long-term Projections for Soy by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-91

Table 24: World 10-Year Perspective for Soy by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2000, 2007 & 2010
(includes corresponding Graph/Chart) II-92

Table 25: World Recent Past, Current & Future Analysis for
Aloe Vera by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-93

Table 26: World Long-term Projections for Aloe Vera by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-94

Table 27: World 10-Year Perspective for Aloe Vera by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-95

Table 28: World Recent Past, Current & Future Analysis for
Specialty Herbs by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-96

Table 29: World Long-term Projections for Specialty Herbs by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-97

Table 30: World 10-Year Perspective for Specialty Herbs by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-98

Table 31: World Recent Past, Current & Future Analysis for
Multi-Herbs by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-99

Table 32: World Long-term Projections for Multi-Herbs by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-100

Table 33: World 10-Year Perspective for Multi-Herbs by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-101

Table 34: World Recent Past, Current & Future Analysis for
Other Herbal Supplements by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-102

Table 35: World Long-term Projections for Other Herbal
Supplements by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-103

Table 36: World 10-Year Perspective for Other Herbal
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-104

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Wavering Herbal Supplements Market III-1
Dietary Supplements Market in the US III-1
Table 37: Supplements Market in the US (2005 & 2006):
Percentage Breakdown of Value Sales by Segment - Vitamins,
Herbs and Botanicals, Meal Supplements, Specialty/Others,
Minerals, and Sports Nutrition (includes corresponding
Graph/Chart) III-2
Threat to Herbal Supplements and Remedies Market in the US III-2
Ray of Hope III-3
Herbal Supplements - A Historic Review III-3
Expansion Beyond the 1960s III-3
Market in the 1990s III-4
Market Dynamics III-4
Consumer Trends III-4
Table 38: Herbal Medications in the US Market (2005 &
2006): Percentage Breakdown of Value Sales by
Disease/Condition - Cardiovascular, Respiratory,
Digestive, Tonics, Sedatives and Others(includes
corresponding Graph/Chart) III-5
Adult Usage of Health Supplements Increases III-5
Table 39: Vitamin and Herbal Supplements Market in the US
(2006): Percentage Breakdown by Frequency of Usage
(includes corresponding Graph/Chart) III-6

Table 40: US Market for Mineral Supplements: Breakdown of
Retail Dollar and Unit Sales of Top Brands for the Year
Ended October 2007 (includes corresponding Graph/Chart) III-6
Women� Healthcare Needs Propel Market III-6
Gamut of Soy Based Introductions III-7
Table 41: Ranking of Heath Benefits offered by Soy in
Order of Consumer Awareness (includes corresponding
Graph/Chart) III-8
Major Distribution Outlets III-8
Table 42: Herbal Supplements Market in the US (2005 &
2006): Percentage Breakdown of Value Sales by Distribution
Channel - Retail-NHF, Multilevel, Retailers, Practitioner,
Mail Order, Asian Herbal Shops, and Internet (includes
corresponding Graph/Chart) III-8
Market Competition III-8
Herbal Supplements and Remedies in the US: Leading Brands
and Manufacturers (2003) III-9
Table 43: Leading Brands in the US Herbal Supplements
Market (2005 & 2006): Percentage Breakdown of Value Sales
for Sundown Herbals, Nature�s Resource, Healthy Woman,
Sundown, One-A-Day, Estroven, Sundown Herbals Extra,
Ginkoba, Nature Made and Others (includes corresponding
Graph/Chart) III-9
Legal & Regulatory Issues III-10
FDA Bans Ephedra Supplements III-10
FDA Orders Retraction of �PC-Specs� III-10
�Ethyl Alcohol in Liquid Herbal Supplements Not Harmful� -FDA III-10
Labeling Regulations for Dietary Supplements III-10
Nutrition Labeling and Education Act III-11
Consumer Healthcare Products Association III-11
Product Launches/Developments III-11
Strategic Corporate Developments III-21
Key Players III-30
Amerifit Brands, Inc. III-30
Arizona Natural Products, Inc. III-30
Bio-Botanica, Inc. III-30
Inverness Medical Nutritionals Group III-30
MMS Pro Professional Products III-31
Natrol, Inc. III-31
Nature�s Answer III-32
Nature's Sunshine Products, Inc. III-32
NBTY, Inc. III-32
Sundown Nutrition III-33
Nutraceutical International Corporation III-33
Pharmaton Natural Health Products III-33
Pharmavite� LLC. III-34
Ricola USA III-34
TwinLab Corporation III-34
Nature�s Herbs III-34
B.Market Analytics III-35
Table 44: US Recent Past, Current & Future Analysis for
Herbal Supplements and Remedies by Product Segment - Ginkgo
Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort, Soy,
Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-35

Table 45: US Long-term Projections for Herbal Supplements
and Remedies by Product Segment - Ginkgo Biloba, Garlic,
Ginseng, Echinacea, St. John�s Wort, Soy, Aloe Vera,
Specialty Herbs, Multi-Herbs, and Other Herbal Supplements
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-36

Table 46: US 10-Year Perspective for Herbal Supplements and
Remedies by Product Segment - Percentage Breakdown of Dollar
Sales for Ginkgo Biloba, Garlic, Ginseng, Echinacea, St.
John�s Wort, Soy, Aloe Vera, Specialty Herbs, Multi-Herbs,
and Other Herbal Supplements Markets for 2000, 2007 & 2010
(includes corresponding Graph/Chart) III-37

2. Canada III-38
A.Market Analysis III-38
Market Overview III-38
Table 47: Canadian Natural Health Market (2006): Percentage
Breakdown of Sales of Natural Health Products-
Multi-vitamin, Herbal Supplements, Glucosamine, Calcium,
Vitamin C, Vitamin B, Vitamin E, Child Multi-Vitamins and
Antioxidant Supplements (includes corresponding
Graph/Chart) III-38
Demographic Trends Suggest Rising Preference III-39
Guidelines of Health Canada III-39
Ban on Kava Products III-39
Product Developments/Launches III-39
Strategic Corporate Developments III-39
Key Player III-40
Imperial Ginseng Products Ltd. III-40
B.Market Analytics III-41
Table 48: Canadian Recent Past, Current & Future Analysis
for Herbal Supplements and Remedies by Product Segment -
Ginkgo Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort,
Soy, Aloe Vera, Specialty Herbs, Multi-Herbs, and Other
Herbal Supplements Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-41

Table 49: Canadian Long-term Projections for Herbal
Supplements and Remedies by Product Segment - Ginkgo Biloba,
Garlic, Ginseng, Echinacea, St. John�s Wort, Soy, Aloe
Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-42

Table 50: Canadian 10-Year Perspective for Herbal
Supplements and Remedies by Product Segment - Percentage
Breakdown of Dollar Sales for Ginkgo Biloba, Garlic,
Ginseng, Echinacea, St. John�s Wort, Soy, Aloe Vera,
Specialty Herbs, Multi-Herbs, and Other Herbal Supplements
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-43

3. Japan III-44
A.Market Analysis III-44
Market Overview III-44
Outlook III-44
Market Trends/Issues III-44
Emergence of Herbal Supplements III-45
Distribution Channels III-45
Favorable Demographics Drive Growth III-45
Imports of Herbal Products III-45
Laws Governing the Imports of Herbal Supplements Market III-45
Food Sanitation Law III-45
Plant Quarantine Law III-46
Strategic Corporate Developments III-46
B.Market Analytics III-47
Table 51: Japanese Recent Past, Current & Future Analysis
for Herbal Supplements and Remedies by Product Segment -
Ginkgo Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort,
Soy, Aloe Vera, Specialty Herbs, Multi-Herbs, and Other
Herbal Supplements Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-47

Table 52: Japanese Long-term Projections for Herbal
Supplements and Remedies by Product Segment - Ginkgo
Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort, Soy,
Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-48

Table 53: Japanese 10-Year Perspective for Herbal
Supplements and Remedies by Product Segment - Percentage
Breakdown of Dollar Sales for Ginkgo Biloba, Garlic,
Ginseng, Echinacea, St. John�s Wort, Soy, Aloe Vera,
Specialty Herbs, Multi-Herbs, and Other Herbal Supplements
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-49

4. Europe III-50
A.Market Analysis III-50
Overview III-50
Market Trends III-50
Inconsistent Market III-50
Regulatory Environment III-51
Marketing Opportunities for Natural Products III-51
Outlook III-52
European Herbal Market Perks Up III-52
Market Analysis III-53
Distribution Channels III-53
New Traditional Herbal Medicinal Products Directive III-53
Health Food Industry Disputes EU Food Supplements Directive III-54
Key Player III-54
Pharma Nord APS (Denmark) III-54
B.Market Analytics III-55
Table 54: European Recent Past, Current & Future Analysis
for Herbal Supplements and Remedies by Geographic Region -
France, Germany, Italy, UK, Spain, Russia & Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-55

Table 55: European Recent Past, Current & Future Analysis
for Herbal Supplements and Remedies by Product Segment -
Ginkgo Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort,
Soy, Aloe Vera, Specialty Herbs, Multi-Herbs, and Other
Herbal Supplements Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-56

Table 56: European Long-term Projections for Herbal
Supplements and Remedies by Geographic Region - France,
Germany, Italy, UK, Spain, Russia & Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-57

Table 57: European Long-term Projections for Herbal
Supplements and Remedies by Product Segment - Ginkgo Biloba,
Garlic, Ginseng, Echinacea, St. John�s Wort, Soy, Aloe Vera,
Specialty Herbs, Multi-Herbs, and Other Herbal Supplements
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-58

Table 58: European 10-Year Perspective for Herbal
Supplements and Remedies by Geographic Region - Percentage
Breakdown of Dollar Sales for France, Germany, Italy, UK,
Spain, Russia & Rest of Europe Markets for Years 2000, 2007
& 2010 (includes corresponding Graph/Chart) III-59

Table 59: European 10-Year Perspective for Herbal
Supplements and Remedies by Product Segment - Percentage
Breakdown of Dollar Sales for Ginkgo Biloba, Garlic,
Ginseng, Echinacea, St. John�s Wort, Soy, Aloe Vera,
Specialty Herbs, Multi-Herbs, and Other Herbal Supplements
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-60

4a. France III-61
A.Market Analysis III-61
Market Trends III-61
Product Introduction III-61
Strategic Corporate Development III-61
Key Player III-61
Arkopharma SA III-61
B.Market Analytics III-62
Table 60: French Recent Past, Current & Future Analysis for
Herbal Supplements and Remedies by Product Segment - Ginkgo
Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort, Soy,
Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-62

Table 61: French Long-term Projections for Herbal
Supplements and Remedies by Product Segment - Ginkgo Biloba,
Garlic, Ginseng, Echinacea, St. John�s Wort, Soy, Aloe
Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-63

Table 62: French 10-Year Perspective for Herbal Supplements
and Remedies by Product Segment - Percentage Breakdown of
Dollar Sales for Ginkgo Biloba, Garlic, Ginseng, Echinacea,
St. John�s Wort, Soy, Aloe Vera, Specialty Herbs,
Multi-Herbs, and Other Herbal Supplements Markets for 2000,
2007 & 2010 (includes corresponding Graph/Chart) III-64

4b. Germany III-65
A.Market Analysis III-65
Contract Manufacturing on Rise III-65
Classification of Herbal Products III-65
Pharmacies: A Major Distribution Channel III-66
Strategic Corporate Developments III-66
B.Market Analytics III-67
Table 63: German Recent Past, Current & Future Analysis for
Herbal Supplements and Remedies by Product Segment - Ginkgo
Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort, Soy,
Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-67

Table 64: German Long-term Projections for Herbal
Supplements and Remedies by Product Segment - Ginkgo Biloba,
Garlic, Ginseng, Echinacea, St. John�s Wort, Soy, Aloe
Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-68

Table 65: German 10-Year Perspective for Herbal Supplements
and Remedies by Product Segment - Percentage Breakdown of
Dollar Sales for Ginkgo Biloba, Garlic, Ginseng, Echinacea,
St. John�s Wort, Soy, Aloe Vera, Specialty Herbs,
Multi-Herbs, and Other Herbal Supplements Markets for 2000,
2007 & 2010 (includes corresponding Graph/Chart) III-69

4c. Italy III-70
A.Market Analysis III-70
Italian Market for Nutritional Supplements Flourishes III-70
B.Market Analytics III-71
Table 66: Italian Recent Past, Current & Future Analysis for
Herbal Supplements and Remedies by Product Segment - Ginkgo
Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort, Soy,
Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-71

Table 67: Italian Long-term Projections for Herbal
Supplements and Remedies by Product Segment - Ginkgo Biloba,
Garlic, Ginseng, Echinacea, St. John�s Wort, Soy, Aloe Vera,
Specialty Herbs, Multi-Herbs, and Other Herbal Supplements
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-72

Table 68: Italian 10-Year Perspective for Herbal Supplements
and Remedies by Product Segment - Percentage Breakdown of
Dollar Sales for Ginkgo Biloba, Garlic, Ginseng, Echinacea,
St. John�s Wort, Soy, Aloe Vera, Specialty Herbs,
Multi-Herbs, and Other Herbal Supplements Markets for 2000,
2007 & 2010 (includes corresponding Graph/Chart) III-73

4d. The United Kingdom III-74
A.Market Analysis III-74
Trends in Herbal Remedies Market III-74
Indian Herbal Remedies Had Bitter Experience in UK III-74
Key Distribution Channels III-75
Product Launches/Developments III-75
Strategic Corporate Developments III-76
Key Player III-76
Potters Herbal Medicines III-76
B.Market Analytics III-77
Table 69: UK Recent Past, Current & Future Analysis for
Herbal Supplements and Remedies by Product Segment - Ginkgo
Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort, Soy,
Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-77

Table 70: UK Long-term Projections for Herbal Supplements
and Remedies by Product Segment - Ginkgo Biloba, Garlic,
Ginseng, Echinacea, St. John�s Wort, Soy, Aloe Vera,
Specialty Herbs, Multi-Herbs, and Other Herbal Supplements
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-78

Table 71: UK 10-Year Perspective for Herbal Supplements and
Remedies by Product Segment - Percentage Breakdown of Dollar
Sales for Ginkgo Biloba, Garlic, Ginseng, Echinacea, St.
John�s Wort, Soy, Aloe Vera, Specialty Herbs, Multi-Herbs,
and Other Herbal Supplements Markets for 2000, 2007 & 2010
(includes corresponding Graph/Chart) III-79

4e. Spain III-80
A.Market Analysis III-80
Product Development III-80
B.Market Analytics III-81
Table 72: Spanish Recent Past, Current & Future Analysis for
Herbal Supplements and Remedies by Product Segment - Ginkgo
Biloba, Garlic, Ginseng, Echinacea, St. John�s Wort, Soy,
Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal
Supplements Markets Independently Analyzed w