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This report analyzes the worldwide markets for Nutraceuticals in Millions of US$. The specific product segments analyzed are Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals, & Others), and Functional Foods. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 301 companies including many key and niche players worldwide such as Archer Daniels Midland Company, Bactolac Pharmaceutical, Inc., BASF AG, BASF Human Nutrition, Bayer AG, Bayer Consumer Care, Ceapro, Inc., GlaxoSmithKline Plc, Laboratories Arkopharma SA, Leiner Health Products, Mead Johnson Nutritionals Inc., Natrol, Inc., Nestlé Nutrition, NBTY, Inc., Rexall Sundown, Inc., Nutraceutical Corporation, Ocean Nutrition Canada, Perrigo Company, U.S. Nutraceuticals LLC, and Wyeth. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3
Dietary Supplements I-3
Dietary Supplements in the Ingredient Form I-4
Dietary Supplements in the End-Use Product Form I-4
Functional Foods I-4

II. EXECUTIVE SUMMARY

1. Global Market Overview II-1
Market Drivers II-1
Imperatives for a Successful Nutraceuticals Market II-1
Aging Population: Desire to Stay Younger... II-2
Educational and Promotional Programs: A New Strategy... II-2
Use of Biotechnology II-2

2. Outlook II-3
US to Remain Dominant II-3
Fastest Growth in Developing Regions II-3
Table 1: World Nutraceuticals Market (2000-2010): Geographic
Regions Ranked by Growth - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World (includes corresponding Graph/Chart) II-3
Functional Foods Reign Supreme II-4
Table 2: World Nutraceuticals Market (2000-2010): Product
Groups Ranked by Growth - Dietary Supplements and Functional
Foods II-4
Herbals Take the Largest Chunk in Dietary Supplements II-4
Table 3: World Market for Dietary Supplements (2000-2010):
Product Segments Ranked by Growth -Vitamins, Minerals,
Herbals, Non-Herbals and Others (includes corresponding
Graph/Chart) II-4

3. Trends and Issues II-5
Intense Competition II-5
Rising Demand for Nutraceutical Ingredients II-5
European Functional Foods Market - Need for Innovative Strategies II-6
Fortification of Products Assume Significance II-6
Functional Dairy Drinks Gain Momentum II-7
Baby Boomers Propel Nutraceutical Market Growth II-7
Pulsating to the Consumers’ Discerning Concerns II-7
Maturing Markets II-7
Industry Consolidation II-8
Pharmaceutical and Food Companies Join the Bandwagon II-9
Nutraceutical Soft Drinks - Intensifying Industry Activity II-9
Rising Sales in Functional Snacks & Confectionery Segment II-10
Demand for Rapid Response Dietary Supplements Grows II-10
Vitamins-Still a Major Market II-11
Avoidance of Prescription Drugs II-11
Chinese Competition Adversely Affects Prices II-11
Vitamin Scenario II-11
Table 4: Leading Producers in the World Vitamin Market
(2006): Percentage Breakdown of Value Sales for DSM, BASF,
Adisseo, and Others (includes corresponding Graph/Chart) II-12
Trends in Research Arena II-12

4. Factors Influencing the Market II-13
Self Medication and Preventative Health Care II-13
Growing Healthcare Costs II-13
Strong Research Backup and Media Publicity- The Growth Deciders II-13

5. Product Overview II-15
Definition of Nutraceuticals - Differential Views II-15
Defining Nutraceuticals - Need of the Hour II-15
Nutraceuticals - Product Categorization II-16
Dietary Supplements II-16
Functional Foods II-16
Dietary Supplements II-16
Dietary Supplements in the Ingredient Form II-16
Dietary Supplements in the End-Use Product Form II-17
Vitamins II-17
A Healthy and Mature Market II-17
Consumer Demographics II-17
Intensified Research: Attracting Consumer. II-18
New and Improved Products: Tasting Success II-18
Specialized Formulations: A Niche Market II-18
Spray Vitamins: Gaining Popularity II-18
Ensuring Normal Health II-18
Product Classification II-19
Categorization Based on Solubility II-19
A. Fat-Soluble Vitamins II-19
B. Water-Soluble Vitamins II-20
Classification Based on Dosage II-23
Classification Based on Composition II-23
Classification Based on Derivation II-23
Antioxidants II-24
Surge in Antioxidants Demand II-24
Contamination/Excess Of Vitamins - Hazards II-24
Minerals II-25
Herbals/Botanicals II-28
Non-Herbals II-31
Other Dietary Supplements II-32
Profile of Other Ingredients of Dietary Supplements II-32
Proteins II-32
Soy protein II-33
Amino Acids II-33
Non-Essential Amino Acids II-33
Essential Amino Acids II-35
Functional Additives II-36
Functional Additives at a Glance II-36
Lycopene II-36
Isoflavones II-36
Tocotrienols II-37
Sterols II-37
Probiotics II-37
Polyunsaturated fatty acids (PUFAs) II-37
Fibers II-37
Psyllium II-37
Functional Foods II-38

6. Regulatory Environment II-39
FDA’s New GMP Standards for Dietary Supplement Industry II-40

7. Research and Development II-41
Israeli Researchers Develop Health-Enhancing Supplements II-41
Natural Marine Extract Boosts Immune Response to Flu Vaccine II-41
PMFs from Orange Peel Residues Lowers Apoprotein B Levels II-41
Research Findings in Nutraceuticals II-41
Research Finds Long-term Use of Vitamin C as Harmful for
Osteoarthritic Patients II-42
Research Studies on Essential Fatty Acids II-42
Cryotechnology II-42
OceanChill drying system II-43
Biocatalysis Technique II-43

8. Product Innovations/Introductions II-44
Kemps Introduces Fresh Milk Products with MEG-3® II-44
Valensa Unveils FruitAll™ Ingredient II-44
Northwest Natural Products Introduces Omega-3 Gummy Fish™ II-44
Nature Made® Unveils Rx Essentials™ II-45
Nature Made® Launches Double Strength Fish Oil II-45
Nature Made Introduces First Ever 1,000 IU Vitamin D Supplement II-45
ReGen Introduces Colostrinin in the US II-45
Verdure Introduces New Range of Functional Vegetable and Fruit
Ingredients II-45
British Biologicals Introduces Pro-PL Protein Supplement II-46
Konsyl Launches Fiberlin Wild Berry Flavor II-46
Burgundy Botanical Launches New Multiple Berries Extract II-46
Sunfood Nutrition Launches Maca Extreme High Nutrition Supplement II-46
Natrol Introduces Brainspeed Memory® Health Supplement II-47
Bayer HealthCare Unveils Bayer Nutritional Science™ II-47
Natrol Introduces New Range of Omega-3 Fish Oils in Lemon Flavor II-47
Natrol Launches Nutritional Dietary Supplement, Açaí II-47
ONC Incorporates MEG-3® in Dr. Andrew’s Fish Oil Supplements II-48
Resmed Launches Red Wine Based Healthy Supplement, Resmedin II-48
iFish Launches Q+ Baby DHA Powder with Omega-3 Supplements II-48
GTC Nutrition Upgrades NuVim® with NutraFlora Prebiotic Fiber II-48
Aristo Health Launches a New Line of Nutritional Bars with
Omega-3 II-49
Jigsaw Health Unveils Two Nutritious Jigsaw Bars with Fish Oil
Content II-49
ONC Introduces OMU Brand Drinkable Yogurt in China II-49
ONC Launches New Version of MEG-3® Dietary Supplement II-49
Maine Natural Health Company Unveils Two New Nutraceuticals II-49
Valensa Launches Nanocosanol™ for Lipid Balance II-50
Metagenics Launches Bariatric Meal II-50
BASF Launches Two Coenzyme Q10 Formulations II-50
BASF Introduces Vitamin A for Supplements II-51
Multiple Marketing Introduces New Line of Functional Cereal Bars II-51
Valensa Launches Z-Omega™ Fish Oil Analogues for
Cardiovascular Health II-51
Valensa Introduces O2B™ Peroxidation Blocker Technology II-51
Omega-3 DHA/ EPA Receives Regulatory Approval II-52
Biosyntrx Launches Zeaxanthin for Macula Protection II-52
Mosaic Nutraceuticals Introduces VitalHealth Premium Weight
Loss Patch II-52
Mosaic Nutraceuticals Unveils Leanlicious Candy Chew II-52
Splash Pharmaceutical Introduces Three New Nutraceuticals in
Philippines II-52
Mosaic Nutraceuticals Introduces Joint-3-Life II-53
Martin Launches Joint Therapy Product II-53
Charisma Healthcare Launches Health Drink II-53
Ocean Nutrition Unveils MEG-3Ô brand Omega 3 Fish Oil II-53
U.S. Nutra® Develops New Products from Cranberry Seed Oil II-53
Pharmavite Launches Advanced Supplements with Phytonutrients II-54
Alopa Unveils Ayurvedic Products II-54
Nandan BioMatrix Develops Herbal Viagra for International Markets II-54
Berkeley Premium Nutraceuticals Launches Rivocid™ II-54
Marico Industries Enters into Functional Foods II-54
Ashian Herbex Introduces Herbal Products and Functional Foods II-55

9. Product Launches in the Recent Past II-56

10. Recent Industry Activity II-61
Naturex Acquires Berkem’s Actifs Innovants Division II-61
Acaizone and GCI Nutrients Collaborate II-61
Plethico Acquires Natrol II-61
DBS Expands Manufacturing Capacity II-61
TLPL to Set Up Nutraceutical Unit in Northern India II-62
IRI to Purchase Enerex Botanicals II-62
Xenomis LLC and HMS Sign Licensing Agreement II-62
American Oriental Bioengineering Acquires Guangxi Boke II-62
Naturex Acquires HP Botanicals II-63
Frutarom to Acquire Business Activity of Adumim Food Additives II-63
NeutraHealth Acquires Brunel Healthcare II-63
Baywood Takes Over Lifetime Vitamins II-63
Ocean Nutrition Inks a Joint Venture Agreement with Alicorp II-63
Novartis Divests Medical Nutrition Business to Nestlé II-64
Martin Nutraceuticals to Acquire Rights to Novolypharma Products II-64
Nestlé Nutrition to Collaborate with BLIS Technologies for
Probiotics II-65
Unilever Divests Stake in Select Margarine Brands II-65
Argan to Acquire Supplement & Nutrition Technologies II-65
SCN Inks a Research Agreement with Karolinska Institutet II-65
Twilight Litaka Inks MoU with Sami Labs to Buy 17 Brands II-66
Phytopharm Enters into License Agreement with Beijing Institute II-66
Neptune Technologies Enters into Partnership with Yoplait II-66
Nu Pharmas Takes Over Renaissance Nutraceuticals II-66
Ontario Teachers’ Pension Plan Board and Ares Jointly Acquire
GNC Parent II-66
China Yingxia Enters into Agreements with Leading Research
Institutes II-67
Natrol Takes Over Medical Research Institute II-67
Natrol Signs a Joint Venture with Chinese Businessmen II-67
Gadot Biochemical Acquires 85% stake in Pharmline Holding II-67
Montel Williams Signs License Agreement with LifeVantage II-68
Danone Enters into Partnership with Avesthagen II-68
NutriOne to Acquire Intellectual Property from RINN II-68
CTI Acquires Marketing Rights to Agrofrut’s Extraction Technology II-68
Natrol Gains US License Rights for Novogen’s Trinovin® and
Promensil® II-68
Galenica Completes Acquisition of Equazen Nutraceuticals II-69
Numico Acquires EAC Nutrition II-69
Nestle Agrees to Acquire Jenny Craig II-69
ONC Inks a Special Distribution Agreement with FX Morales y
Asociados II-70
Glycom and Nestlé Nutrition Enter into an Exclusive HMO
Research Agreement II-70
Divis to Diversify into Nutraceuticals Business II-70
Zila Divests its Nutraceuticals Subsidiary to NBTY II-70
SunOpta Acquires Vitamins and Supplements Brand, Quest Vitamins II-71
HealthSport Completes Acquisition of Cooley II-71
MM2 Acquires Genotec Nutritionals II-71
Frutarom Acquires Acatris Health II-71
Kerry Acquires Two Food Ingredient Companies II-72
Metagenics Completes the Acquisition of Biodynamics II-72
Cypress Systems and Garuda International Enter into Agreement II-72
Frutarom Enters into Global License Agreement with D-Herb II-73
Natures Way Acquires Abkit Inc II-73
Premium Ingredients Ltd and AMC Chemicals (UK) Ltd Merge II-73
JH Partners Acquires Stake in Barmensen Labs II-73
Organic Beverage Acquires BevSpec II-73
HerbalPharm Acquires HerbalPharm II-73
Nutrition 21 Acquires Iceland Health II-74
ITO EN Acquires Mason Vitamins II-74
Cognis Deutschland GmbH Acquires Napro Pharma AS II-74
Lycored Group Acquires H Reisman Corp II-74
Institut Rosell Enters into Distribution Agreement with
Pharmaceutical Major II-74
CK Life Sciences Takes Over 80% Stake in Vitaquest International II-74
Novartis Divests its Nutrition & Santé Unit II-75
Millennium Biotechnologies Signs Agreement with RAC Nutrition II-75
Hain Celestial Buys SOPI II-75
Walgreens Purchases Theragran-M Multivitamin Rights from BMY II-75
DCC Healthcare Acquires Majority Stake in Laleham Healthcare II-75
Avetha Gengraine Takes Over Good Earth Foods II-75
Avesthagen to Establish R&D Facility and Nutraceuticals
Manufacturing Unit II-75
LycoRed Purchases Buckton Scott Nutrition II-76
TBGRI to Develop New Nutraceuticals II-76
Martin Nutraceuticals Unveils Expansion Plans II-76
Leiner Health Products and CPSC, Declares Recall of Multivitamins II-76
Gadot Enters Nutraceuticals Market II-76
Higher Production Costs Force Price Hike for Lysine by BASF II-77
Beneficial Holdings Takes Over Beneficial Health Systems and
Beneficial Nutraceuticals II-77
Alpha Nutraceuticals Snaps Up Avidia II-77
Naturex Performs Synergetic Acquisitions II-77
Prolab Partners with ESPN2’s ‘Bodyshaping® Show II-77
Sarvotham Remedies Partners with Starr to Introduce Herbal
Products II-78
V-Net Beverage Partners with Allimax to Market New Allicin
Extract II-78
Avestha Moots Collective Research with Danish Firms on
Osteoporosis and Osteoarthritis II-78
Bentley Inks Agreement with Perrigo II-78
Zuellig Inks Distribution Agreement with PIVEG II-78
SCOLR Inc. Completes Sale of Probiotics Division II-79
Wipro Plans to Augment FMCG Business with Nutraceuticals II-79
Kosher Certification for MEG-3(TM) Brand EPA/DHA Food Ingredients II-79
Nature’s Resourceâ Echinacea Becomes the First USP Labeled
Herbal Supplement II-79

11. Industry Activity in the Recent Past II-80

12. Focus on Select Players II-86
Archer Daniels Midland Company (US) II-86
Bactolac Pharmaceutical, Inc. (US) II-86
BASF AG (Germany) II-86
BASF Human Nutrition (Germany) II-86
Bayer AG (Germany) II-87
Bayer Consumer Care (USA) II-87
Ceapro, Inc. (Canada) II-87
GlaxoSmithKline plc (UK) II-87
Laboratoires Arkopharma SA (France) II-88
Leiner Health Products (US) II-88
Mead Johnson Nutritionals, Inc. (US) II-88
Natrol, Inc. (US) II-88
Nestlé Nutrition (Switzerland) II-89
NBTY, Inc. (US) II-89
Rexall Sundown, Inc. (US) II-90
Nutraceutical Corporation (US) II-90
Ocean Nutrition Canada (Canada) II-90
Perrigo Company (US) II-91
U.S. Nutraceuticals LLC (US) II-91
Wyeth Nutrition (US) II-91

13. Global Market Perspective II-92
Table 5: World Recent Past, Current & Future Market Analysis
for Nutraceuticals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-92

Table 6: World Long Term Projections for Nutraceuticals by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-93

Table 7: World 10-Year Perspective for Nutraceuticals by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-94

Table 8: World Recent Past, Current & Future Market Analysis
for Dietary Supplements by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-95

Table 9: World Long Term Projections for Dietary Supplements
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-96

Table 10: World 10-Year Perspective for Dietary Supplements by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-97

Table 11: World Recent Past, Current & Future Market Analysis
for Dietary Supplements by Product Segment - Vitamins,
Minerals, Herbals, Non-Herbals and Other Dietary Supplements
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-98

Table 12: World Long Term Projections for Dietary Supplements
by Product Segment - Vitamins, Minerals, Herbals, Non-Herbals
and Other Dietary Supplements Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) II-99

Table 13: World 10-Year Perspective for Dietary Supplements by
Product Segment- Percentage Breakdown of Dollar Sales for
Vitamins, Minerals, Herbals, Non-Herbals and Other Dietary
Supplements Markets for Years 2000, 2007 & 2010 (includes
corresponding Graph/Chart) II-100

Table 14: World Recent Past, Current & Future Market Analysis
for Vitamin Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-101

Table 15: World Long Term Projections for Vitamin Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-102

Table 16: World 10-Year Perspective for Vitamin Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-103

Table 17: World Recent Past, Current & Future Market Analysis
for Mineral Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-104

Table 18: World Long Term Projections for Mineral Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-105

Table 19: World 10-Year Perspective for Mineral Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-106

Table 20: World Recent Past, Current & Future Market Analysis
for Herbal Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-107

Table 21: World Long Term Projections for Herbal Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-108

Table 22: World 10-Year Perspective for Herbal Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-109

Table 23: World Recent Past, Current & Future Market Analysis
for Non-Herbal Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-110

Table 24: World Long Term Projections for Non-Herbal Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-111

Table 25: World 10-Year Perspective for Non-Herbal Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-112

Table 26: World Recent Past, Current & Future Market Analysis
for Other Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-113

Table 27: World Long Term Projections for Other Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-114

Table 28: World 10-Year Perspective for Other Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-115

Table 29: World Recent Past, Current & Future Market Analysis
for Functional Foods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) (includes corresponding
Graph/Chart) II-116

Table 30: World Long Term Projections for Functional Foods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-117

Table 31: World 10-Year Perspective for Functional Foods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2000, 2007 &
2010 (includes corresponding Graph/Chart) II-118

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Rising Demand for Health Foods III-1
New Strategies - Need of the Hour III-1
Raw Material Suppliers Play An Active Role III-2
Functional Foods Lead the Way III-2
Provision of Scientific Evidence: A Way to Success III-2
Current and Future Analysis III-2
Dietary Supplements III-3
Strategic Shift in Demand Patterns III-3
Historical Perspective III-3
Vitamins III-3
Table 32: Percentage of Population Consuming Vitamins in
the US (includes corresponding Graph/Chart) III-4
Table 33: Leading Multivitamin Brands in the US (2007E):
Percentage Breakdown of Value Sales for Centrum Silver,
Centrum, One-A-Day, Flintstones, Bausch & Lomb
PreserVision, One-A-Day Men's Health Formula, Nature
Made, Bausch & Lomb Ocuvite, One-A-Day Weight Smart,
ICAPS, Private Labels and Others (includes corresponding
Graph/Chart) III-4

Table 34: Leading Multivitamin Brands in the US (2007E):
Percentage Breakdown of Volume for Centrum Silver,
Centrum, One-A-Day, Flintstones, Bausch & Lomb
PreserVision, One-A-Day Men's Health Formula, Nature
Made, Bausch & Lomb Ocuvite, One-A-Day Weight Smart,
ICAPS, Private Labels and Others (includes corresponding
Graph/Chart) III-5

Table 35: Leading Vitamins (Lettered) Brands in the US
(2007E): Percentage Breakdown of Value Sales for Nature
Made, Nature's Bounty, Sundown, Alacer Emergen C, Slo
Niacin, Stresstabs Smartcare, Private Labels and Others
(includes corresponding Graph/Chart) III-5

Table 36: Leading Vitamins (Lettered) Brands in the US
(2007E): Percentage Breakdown of Unit Volume for Nature
Made, Nature's Bounty, Sundown, Alacer Emergen C,
Stresstabs Smartcare, Slo Niacin, Windmill, Private
Labels and Others (includes corresponding Graph/Chart) III-6

Table 37: Leading Vitamins (1 & 2 Letter) Brands in US
Drugstores (2007E): Percentage Breakdown of Dollar Sales
for Nature Made, Nature's Bounty, Slo-Niacin,
Lipoflavonoid, Appearex, Alacer Emergen C, Windmill,
Stresstabs Smartcare, Sundown, Private Labels and Others
(includes corresponding Graph/Chart) III-6

Table 38: Leading Vitamins (1 & 2 Letter) Brands in US
Drugstores (2007E): Percentage Breakdown of Unit Sales
for Nature Made, Nature's Bounty, Sundown, Slo-Niacin,
Windmill, Alacer Emergen C, Stresstabs Smartcare, Private
Labels, Others (includes corresponding Graph/Chart) III-7

Table 39: Leading Children Multivitamin Brandsin the US
Nutraceuticals Market (2001): Percentage Breakdown by
Value Sales for Flintstones, Sundown Pokemon, Centrum
Kids, Poly Vi Sol, Bugs Bunny, Sesame Street, One-a- Day
Kids Complete, Lil Critters Gummy Bites, Flintstones
Complete and Others. (includes corresponding Graph/Chart) III-7

Table 40: Leading Liquid Vitamin/Mineral Brands in the US
(2007E): Percentage Breakdown of Value and Volume Sales
for Alacer Emergen C, Poly-Vi-Sol, Nature's Bounty,
Centrurn, Tri-Vi-Sol, Knox Nutrajoint Plus, Geritol,
Lipovitan, Knox Nutrajoint, SSS, Private Labels and
Others (includes corresponding Graph/Chart) III-8

Table 41: Leading Vitamin/Mineral Supplement Brands in
the US Nutraceuticals Market (2004): Percentage Breakdown
by Value Sales for Nature Made, Nature's Bounty,
Osteo-Bi-Flex, Nature's Resource, Sundown, Natrol,
Os-Cal, Citracal, Private Label, and Others (includes
corresponding Graph/Chart) III-8
Media Drives Growth III-9
Minerals III-9
Table 42: Leading Mineral Supplement Brands in the US
(2007E): Percentage Breakdown by Value Sales for Nature's
Bounty, Nature Made, Osteo Bi-Flex, Schiff Move Free,
Sundown, Os Cal, Natrol, Viactiv, Caltrate 600 Plus,
Citracal Ultra Dense, Private Labels and Others (includes
corresponding Graph/Chart) III-9

Table 43: Leading Mineral Supplement Brands in the US
(2007E): Percentage Breakdown of Unit Sales for Nature's
Bounty, Nature Made, Osteo Bi-Flex, Schiff Move Free,
Sundown, Os Cal, Natrol, Viactiv, Caltrate 600 Plus,
Citracal Ultra Dense, Private Labels and Others (includes
corresponding Graph/Chart) III-10
Herbals III-10
Table 44: Leading Herbal Dietary Supplements in the US
(2005): Percentage Breakdown of Value Sales for Garlic,
Echinacea, Saw palmetto, Ginkgo, Cranberry, Soy, Ginseng,
Black cohosh, St. John's wort, Milk thistle and Others
(includes corresponding Graph/Chart) III-10
Non-herbals III-11
Other Dietary Supplements III-11
Table 45: Leading Energy Bar Manufacturers in the US
Nutraceuticals Market (2004): Percentage Breakdown by
Value Sales for Kellogg, Quaker Oats, General Mills, Slim
Fast, Private Label, Morico, McKee Foods, and
Others(includes corresponding Graph/Chart) III-11
Market Trends III-11
Ethnic Diversification Towards Personal Health III-11
Graying America - The Hottest Target for Nutraceuticals III-12
Negative Media Environment III-12
Functional Beverages and Weight Loss Products- Flourishing
Markets III-13
Potential Opportunities in the Functional Confectionery
Segment III-13
Lutein in Nutraceutical Products - On a Rapid Growth Note III-13
Brain Health Market Targeting All Ages III-14
Nutraceuticals for Children: Market in Vogue III-14
Functional Foods-The Way to Go III-15
Issues at Bay III-15
Distribution Channels III-15
Table 46: Distribution Channels for Dietary Supplements in
the US (2007E): Percentage Breakdown by Type of Channel -
Health Food & Specialty Stores, Direct-to-Consumer, Mass
Retail Channels (Food, Drug & Mass Market) and Others
(includes corresponding Graph/Chart) III-16
Regulatory Framework III-16
FDA’s New GMP Rules for Dietary Supplement Manufacturing III-16
Past Efforts III-16
Dietary Supplement Health and Education Act of 1994 III-17
Definition of Dietary Supplement as per DSHEA III-17
New Dietary Ingredient III-18
Nutritional Support Statements III-18
Dietary Supplement Tax Fairness Act of 2001 III-19
Regulations for Nutraceuticals Market III-19
FDA Relaxes Rules on Functional Food Claims III-19
Role of The Nutraceuticals Institute (NI) III-19 Import-
Export Scenario III-20
Vitamins III-20
Table 47: US Vitamins Market (2004-2006): Percentage
Breakdown of Exports by Value for Taiwan, Canada, UK,
Singapore, Netherlands, Mexico, United Arab Emirates,
Ireland, The Philippines, Japan and Others (includes
corresponding Graph/Chart) III-20

Table 48: US Vitamins Market (2004-2006): Percentage
Breakdown of Imports by Value for Switzerland, China,
France, Japan, India, Denmark, Belgium, Israël, Germany
and Others (includes corresponding Graph/Chart) III-21
Provitamins III-22
Table 49: US Provitamins Market (2005 & 2006): Percentage
Breakdown of Exports by Value for Russia, Ecuador, Canada,
UK, Guatemala, Japan, Netherlands, Singapore, Saudi
Arabia, Venezuela and Others (includes corresponding
Graph/Chart) III-22

Table 50: US Provitamins Market (2006): Percentage
Breakdown of Imports by Value for Taiwan, China, Germany,
Switzerland, Canada, India, Spain, UK and Others (includes
corresponding Graph/Chart) III-22
Key Players III-23
Bactolac Pharmaceutical, Inc. III-23
Archer Daniels Midland Company III-23
Bayer Consumer Care III-23
Leiner Health Products III-23
Mead Johnson Nutritionals, Inc. III-24
Natrol, Inc. III-24
NBTY, Inc. III-25
Rexall Sundown, Inc. III-25
Nutraceutical Corporation. III-25
Perrigo Company III-25
Valensa International III-26
Wyeth Nutrition III-26
Product Launches III-26
Strategic Corporate Developments III-38
B.Market Analytics III-50
Table 51: US Recent Past, Current & Future Analysis for
Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-50

Table 52: US Long Term Projections for Nutraceuticals by
Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-50

Table 53: US 10-Year Perspective for Nutraceuticals by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-51

2. Canada III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Functional Food Market in Canada III-52
Import-Export Scenario III-53
Vitamins III-53
Table 54: Canadian Vitamins Market (2006): Percentage
Breakdown of Exports by Value for South Korea, Iran, US,
UK, France, Ghana, Belgium, Germany and Others (includes
corresponding Graph/Chart) III-53

Table 55: Canadian Vitamins Market (2005-2006): Percentage
Breakdown of Imports by Value for US, China, Japan,
Switzerland, Germany, France, Israel, Denmark, The
Netherlands, Uruguay and Others (includes corresponding
Graph/Chart) III-54
Provitamins III-54
Table 56: Canadian Provitamins Market (2006): Percentage
Breakdown of Exports by Value for the US, China,
Singapore, Germany and Others (includes corresponding
Graph/Chart) III-54

Table 57: Canadian Provitamins Market (2005 & 2006):
Percentage Breakdown of Imports by Value for US, Germany,
France, Japan, China, UK, Hong Kong and Others (includes
corresponding Graph/Chart) III-55
Historic Data III-55
Table 58: Leading Adult Multi Vitamin Brands in Canadian
Nutraceuticals Market (2000): Percentage Breakdown by Value
Sales for Centrum, Jamieson, One-a-Day, Paramettes, Private
Label and Others. (includes corresponding Graph/Chart) III-55

Table 59: Leading Calcium Supplement Brands in Canadian
Nutraceuticals Market (2000): Percentage Breakdown by Value
Sales for Jamieson, Caltrate, Nature Made, Calcium Sandoz,
Private Label and Others. (includes corresponding
Graph/Chart) III-56
Key Players III-56
Ceapro, Inc. III-56
Ocean Nutrition Canada III-56
Regulatory Scenario III-57
Definitions III-57
Distribution Channels III-57
Table 60: Distribution Channels for Supplement Products in
Canada (2007E): Percentage Breakdown by Type of
Channel-Drug Stores, Health Food Retailers, Grocery Stores,
and Others (includes corresponding Graph/Chart) III-57
Product Launches III-58
Strategic Corporate Developments III-59
B.Market Analytics III-61
Table 61: Canadian Recent Past, Current & Future Analysis
for Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-61

Table 62: Canadian Long Term Projections for Nutraceuticals
by Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-62

Table 63: Canadian 10-Year Perspective for Nutraceuticals by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-62

3. Japan III-63
A.Market Analysis III-63
Current and Future Analysis III-63
Nutraceuticals Experience Continued Growth in Japan III-63
Japan Occupies Special Position in Functional Food Market III-64
B.Market Analytics III-65
Table 64: Japanese Recent Past, Current & Future Analysis
for Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-65

Table 65: Japanese Long Term Projections for Nutraceuticals
by Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-65

Table 66: Japanese 10-Year Perspective for Nutraceuticals by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-66

4. Europe III-67
A.Market Analysis III-67
Current and Future Analysis III-67
Analysis by Geographic Region III-67
Table 67: European Nutraceuticals Market (2000-2010):
Geographic Regions Ranked by Growth -France, Germany, UK,
Italy, Spain, Russia and Rest of Europe (includes
corresponding Graph/Chart) III-68
Analysis by Product Segment III-68
Table 68: European Nutraceuticals Market (2000-2010):
Product Groups Ranked by Growth - Dietary Supplements and
Functional Foods III-68

Table 69: European Market for Dietary Supplements
(2000-2010): Product Segments Ranked by Growth -Vitamins,
Minerals, Herbals, Non-Herbals and Others (includes
corresponding Graph/Chart) III-69
Functional Foods: A Promising Market III-69
Regulatory Environment III-70
European Food Safety Authority (EFSA) III-70
Food Supplements Directive III-70
Vitamins & Dietary Supplements (OTC) Market III-70
Table 70: Leading Players in the European OTC Vitamins and
Dietary Supplements Market (2004): Percentage Breakdown by
Value Sales for Otsuka, Taisho, Alticor, Wyeth, NBTY,
Roche, Takeda, Herbalife International and Others (includes
corresponding Graph/Chart) III-71
Strategic Corporate Developments III-71
B.Market Analytics III-72
Table 71: European Recent Past, Current & Future Analysis
for Nutraceuticals by Geographic Region - France, Germany,
UK, Italy, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-72

Table 72: European Long Term Projections for Nutraceuticals
by Geographic Region - France, Germany, UK, Italy, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-73

Table 73: European Recent Past, Current & Future Analysis
for Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-74

Table 74: European Long Term Projections for Nutraceuticals
by Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-74

Table 75: European 10-Year Perspective for Nutraceuticals by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, UK, Italy, Spain, Russia and Rest of Europe
Markets for 2000, 2007 & 2010 (includes corresponding
Graph/Chart) III-75

Table 76: European 10-Year Perspective for Nutraceuticals by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-76

4a. France III-77
A.Market Analysis III-77
Current and Future Analysis III-77
Functional Confections Market in France III-78
Key Players III-78
Laboratoires Arkopharma SA III-78
Product Launch III-78
Strategic Corporate Developments III-78
B.Market Analytics III-80
Table 77: French Recent Past, Current & Future Analysis for
Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-80

Table 78: French Long Term Projections for Nutraceuticals by
Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-80

Table 79: French 10-Year Perspective for Nutraceuticals by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-81

4b. Germany III-82
A.Market Analysis III-82
Current and Future Analysis III-82
OTC Vitamins & Dietary Supplements Market in Germany III-82
Table 80: German OTC Vitamins & Dietary Supplements Market
(2005): Leading Players by Percentage Breakdown of Value
Sales for Abtei Pharma GmbH, MCM Klosterfrau, Whitehall
Much, Roche Consumer Health, Novartis, Queisser Pharma,
Madaus AG, Hermes Arzneimittel, Private Label and Others
(includes corresponding Graph/Chart) III-83
Distribution Channels III-83
Table 81: German OTC Vitamins & Dietary Supplements
Distribution Channels (2006): Percentage Breakdown of
Value Sales for Pharmacies, Drugstores, Food Stores,
Health Food Stores, Discounters and Direct Sales (includes
corresponding Graph/Chart) III-83
Fortified Products Find Favor Among Germans III-83
Key Players III-84
BASF AG III-84
BASF Human Nutrition III-84
Bayer Healthcare AG III-84
B.Market Analytics III-85
Table 82: German Recent Past, Current & Future Analysis for
Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-85

Table 83: German Long Term Projections for Nutraceuticals by
Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-85

Table 84: German 10-Year Perspective for Nutraceuticals by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods Markets for
2000, 2007 & 2010 (includes corresponding Graph/Chart) III-86

4c. The United Kingdom III-87
A.Market Analysis III-87
Current and Future Analysis III-87
Functional Foods Trigger Nutraceuticals Demand III-87
Current Scenario in the Functional Foods Market III-87
Functional Confectionery - Riding on Growing Health Awareness III-88
Aging Population Drives Sales in VMS Market III-88
GlaxoSmithkline - A Key UK Player III-89
Product Launches III-89
Strategic Corporate Developments III-89
B.Market Analytics III-91
Table 85: UK Recent Past, Current & Future Analysis for
Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non- Herbals and
Others), and Functional Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-91

Table 86: UK Long Term Projections for Nutraceuticals by
Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart)