World Weight Control Products Market

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions And Scope Of Study I-3
Low-Fat & Fat-Free Dairy Products I-3
Carbonated and Other Liquids I-4
Light Foods I-4
Prepared Intakes I-4
Herbal Supplements I-4
Dressings I-5

II. EXECUTIVE SUMMARY

1. Market Dynamics II-1
Market Primer II-1
Table 1: Global Market for 'Low and Light' Foods (2006):
Percentage Breakdown of Dollar Retail Sales by Product Type
- Beverages, Prepared Foods, Slimming Aids, Bakery and
Snacks, and Dairy Products (includes corresponding
Graph/Chart) II-2
Obesity Grows to Alarming Levels: A Statistical Review II-2
Table 2: Adult Obesity Rates in Major Countries Worldwide:
Percentage Breakdown for US, Australia, Germany, United
Kingdom, Spain, and Brazil (includes corresponding
Graph/Chart) II-3

Table 3: Obesity Rates in the US: Percentage Breakdown in
2000, 1990, and 1980 (includes corresponding Graph/Chart) II-3
Developed Economies Dominate the Market II-3
Children Fast Becoming a Lucrative Target Audience II-4
Obesity Rears Its Head in Developing Countries II-4
The �Why�s� of Weight Control II-4
Health Concerns II-5
Blame it on �Fats� II-6
Fatty Acids and Sources II-7
Lifestyle Fallout II-7
The Feel Good Factor II-8
Diet Formulations: A Market Primer II-8
Weight Loss Supplements Rise in Popularity II-9
Popular Weight Loss Supplements: II-9
Diet Bars: Walking the Fine Line II-9
Sugar-Free Products Post Strong Gains II-10
Over-the-Counter HealthCare Products Register Explosive Growth II-10
Diet Beverages Continues to Grow II-10
Low-Fat Yogurts Enter Mainstream Market II-11
Mixed Market Prospects for Low Fat Milk II-12
Historical Review II-12
Product Innovations in Year 2000 II-12
Table 4: Product Introductions in 1998-2000: A Historical
Review (In Units) (includes corresponding Graph/Chart) II-13
Merger Trends In Year 2000: An Overview of the Past II-13
Top 10 Food & Beverage Companies Worldwide in 2002 II-14
Top Ranking Health Brands in the US in 2002 II-14
Table 5: Leading Weight Control Brands (Powder/ Liquid) in
Supermarkets, Drugs and Discount Stores in the US in 2002:
Annual Estimates in US$ Million and Units for Slim Fast
Meal Options, Ultra Slim Fast, Ensure, Pedia Sure, Ensure
Plus, Boost, Ensure Glucerma, Atkins Diet, Boost Plus, and
Hollywood Celebrity Diet (includes corresponding
Graph/Chart) II-15
Low Fat Food Consumption in Early & Late 1990s II-15
Leading Products & Brands in the Year 2003 II-16
Table 6: Major Weight Control Products by Brand and Company
in US in 2003: Annual Sales in US$ �000 for Metabolife 356,
Hydroxycut, Stacker 2, Xenadrine EFX, Trim Spa, Metabolife
Ultra, Zantrex 3, Patentlean, Dexatrim Natural and Xenadrine
RFA 1 (includes corresponding Graph/Chart) II-16

Table 7: Leading Weight Control Products by Brand and
Company in US in 2003: Annual Sales in '000 Units for
Metabolife 356, Stacker 2, Hydroxycut, Dexatrim Natural,
Xenadrine EFX, Trim Spa, Metabolife Ultra, Ripped Fuel,
Metabolife and Patentlean (includes corresponding
Graph/Chart) II-17

2. Product Overview II-18
Carbonated and Other Liquids II-18
Most Popular Weight Control Media II-19
Smoothies II-19
Top Manufacturers II-20
Top Ranking Diet Soft Drink Manufacturers with Leading Brands II-20
Light Foods II-20
Many Times Snack: The Future Looks Good II-20
Prepared Intakes II-20
No Pain No Gain II-20
Frozen Delights II-21
Table 8: Select European Markets for Frozen Ready Meals for
1997, 2001 & 2005 (In � Million) (includes corresponding
Graph/Chart) II-21
Herbal Supplements II-21
Holistic Approach Paving Way for Targeted Approach II-21
Healing Without Hurting II-22
Dressings II-23
Salads for Convenience II-23

3. Market Trends & Issues II-25
Health is Wealth II-25
Eat to Live or Live to Eat? II-25
Obese Children Growing in Number the World Over II-25
From Low Fat & Fat Free to Sugar Free II-25
Table 9: Beverage Launches from 1999 to 2001 (includes
corresponding Graph/Chart) II-27
Low-Carb Losing Out to Good-For-You Products II-27
Emergence of Controlled Fat Intake Trend II-27
New Studies Reveal No Correlation Between Diet Foods &
Reduction in Obesity Rates II-28
Low Fat Ice Creams Rise in Popularity II-28
Designer Oils II-28
Olestra: On the Wrong Side of the Scale II-28
Methyl cellulose Reduces Fat Absorption II-29
Emphasis on Fat Reduction Vis-�-Vis Calories Reduction II-29
The Other Side of the Coin II-30
Anorexia II-30
Depression II-30
Lethargy II-30
Alternatives II-30
Surgical Weight Loss Alternatives Can Impact the Market for
Weight ControlMarket II-30
Lap-Band Weight Loss System II-31
VitaTrim II-31

4. Key Markets II-32
The United States II-32
Fast Food Agonies II-32
Japan II-32
The American Influence II-32
Europe II-32
Regional Diet Food Consumption Patterns II-32

5. Product Innovations/Introductions II-34
Nestle to Launch Special Milk Formulation II-34
Cadbury Schweppes Introduces Low-calorie Chocolates and Sweets II-34
Popeyes Launches Low Trans Fat Foods II-34
Oldways Introduces New Mediterranean Nutrition Symbol II-34
Pepsi Introduces Cola with Zero-calories II-34
BURN Energy Drink Introduces Sugar Free Energy Drink II-34
MaggieMoo's Introduces Low Fat Ice Creams and Fruit Smoothers II-35
SoyaWorld Introduces So Good Soya Milk with 0% Fat II-35
Coke Introduces Diet Coke Plus II-35
Reed's Introduces Diet Virgil's Cream Soda and other Diet
Products II-35
Tivit Introduces Snacks Without Sugar II-35
Caribou Launches Sugar Free Latte Coffee II-35
Wrigley Introduces New Range of Chewing Gum II-36
Aquafina Launches Aquafina Alive II-36
Amul Introduces Sugar Free Delight and ProLife II-36
TRIMscience Launches New Weight Loss Supplement II-36
Medifast Launches Maryland Crab Flavor Soup II-36
Nestle Introduces Everyday Slim Tea Whitener II-37
General Mills Introduces Weight Loss Foods with Curves II-37
National Foods Launches New Low Fat Dairy Products II-37
PacificHealth Laboratories Introduces SATIATRIM Weight Loss
Products II-37
Schiff Introduces Improved Schiff Green Tea Diet Supplement II-37
IZZE Launches New Beverage II-37
Medifast Rolls Out Weight Controlling Scrambled Eggs II-38
Danisco Introduces New Weight Control Ice Cream II-38
Raquel of Beverly Hills Introduces New Weight- Loss Products II-38
Nutri-Tech Releases Aktive Everyday II-38
Unilever Launhes AdeZ Soya Drinks and Fruit Juice II-38
CoffeeSlender Launches Slimming Coffee II-39
Roquette and Meert Develop Sugar-Free Chocolates II-39
Steak n Shake Introduces New Flavors in Milk Shakes Category II-39
Orafti Introduces Sugar-free Beneo LGI Inulin II-39
Alkem Laboratories Introduces Sugar-free, Low-calorie Jeevanprash II-39
Cargill Launches Proprietary Fiber Krunch� Crisp Product II-39
Campina Introduces Low-Fat Pudding for the Dessert Segment II-40
YOGEN FRUZ Launches Low Fat and Non Fat Frozen Yogurts II-40
FMC BioPolymer Introduces Low-Fat Stabilizer System II-40
Coca-Cola Enterprises Introduces Sugar Free Coca- Cola Zero II-40
Wal-Mart/ASDA Launches Heartfelt Plus Natural Cheese II-40
Tate & Lyle Introduces Solution Sets for Low Calorie Fruit
Dessert II-40
PreGel to Launch Tate & Lyle�s Solution-Based Low Calorie Ice
Cream Mixes II-41
Coca-Cola Company Launches Black Cherry Vanilla Variants II-41
Pharmachem Laboratories Launches Anti-Obesity Formulation in
Thailand II-41
Z Trim Holdings Introduces New Range of Weight Loss Products II-41
AAGM Introduces LipoLette for Weight Control II-42
Slim-Fast Introduces New Range of Easy to Digest Weight Loss
Shakes II-42
Kraft Introduces Range of Thinsations Cookies II-42
Unilever Develops New Protein for Low-Fat Ice Cream II-42
Vitasti to Introduce Acai Berry Based Nutritional Bars II-42
Quaker Unveils Quaker Weight Control Instant Oatmeal II-43
Kraft Foods Launches New Products for South Beach Diet II-43
Ochoa Laboratories Launches Weight Loss Product In India II-43
Coca-Cola Launches Black Cherry Vanilla Coke� and Diet Black
Cherry Vanilla Coke� II-43
Tate And Lyle Introduces Sugar-Free, Low-Fat Ice Cream
Ingredient in U.S. II-43
Weight Watchers from Heinz Rolls Out Four New Frozen Ready Meals II-44
Metabolife International Launches METABOLIFE ULTRA� II-44
Muller Dairy UK Introduces a Line of Desserts II-44
NX Nutraceuticals Launches VeroSlim 3 II-44
Herbs From China Introduces Complete Range of Natural
Supplement Capsules II-45
Jamieson Launches Naturally Based Products II-45
Yoplait Dairy Crest Launches Fromage Frais Product II-45
Anderson Erickson Dairy Launches Fat Free Yogurt II-45
Muller Dairy Launches New Dessert II-45
Olympian Labs Launches Medi-Burn II-45
Mark Nutritionals Introduces Body Solutions Weight Loss System II-46
Mannatech Introduces Line of Fat Loss/Weight Management Products II-46
Nature's Resource Introduces Herbal Supplements II-46
Wegmans Launches Fat Free Milk II-46
Rachel's Organic Dairy Introduces New Organic Yogurt Products II-46
Anderson Erickson Dairy Introduces First Dairy-Based Fat Free
Yogurt II-46
Brown Cow West Launches Yogurt Drink II-46
8th Continent Introduces Soymilk II-47
Pauls Launches New Modified Milk Products II-47
So Good International Launches Soyaccino Beverage II-47
Zydus Cadila Healthcare to Introduce Various Products II-47
Nova Introduces NxTrim System II-47
E-Z Slim Research Project Launches E-Z Slim Weight Loss Caplets II-47
GCMMF Introduces Snowcap Softy in Gujarat And Mumbai II-47
Muller Introduces Low Fat Organic Yogurt II-47
Amul Unveils New Weight Control Ice Cream II-48
DairyMaid-Nestle Launches DairyMaid-Nestle Country Fresh
Litchi Fruit Sorbet II-48
Anchor Foods Distributes Primo Bullet Coffee Flavored Milk II-48
Onken Dairy Launches Low-Fat Version of Onken Mousse II-48
Muller Dairy Introduces Vitality II-48
AMBI and American Home Products Introduce Heart Salt II-48
Champion Nutrition Launches Slenderful Weight Loss System II-49
Heritage Consumer Products Launches the Acutrim Dietary
Supplement and Weight Loss System II-49
Aktivkost Launches Multaben Figur System Kartoffel Suppe II-49
Source Naturals Launches Diet-Metabo-7 Supplement Tablets II-49
BetaStatin Nutritional Research Launches Spirostim Dx4 II-49
Health and Nutrition Systems Introduces Carb Cutter Weight
Loss Supplement II-49
Reliv International Launches Reliv� Ultrim-Plus II-49

6. Recent Industry Activity II-50
Medifast Obtains Approval II-50
Healthways Collaborates with GSK Consumer Healthcare II-50
NHMA Enters into Partnership with NDCP II-50
CNCA Surpasses Quality Standards II-50
Plethico Pharmaceuticals Acquires Natrol, Inc. II-51
Patheon to Divest Niagara-Burlington Business II-51
Kerry Bio-Science Launches Sherex Enlite II-51
Easy Pha-Max Inks MoU with INS XueAo II-51
Supreme Court Rejects Nutraceutical�s Appeal Against FDA ban II-51
US FDA Approves Orlistat of Glaxosmithkline II-52
Liberty Diversified Signs Agreement With Natura II-52
Aker Biomarine Merges with Natural II-52
GeoPharma Inks Agreement with Dynamic Health Products II-52
SCN Signs Distribution Agreement With Sigma Pharmaceuticals II-52
Xynergy Inks Agreement With Fitness and Nutrition Center II-53
Nestl� Acquires Uncle Tobys II-53
Marketing Concepts International Acquires Pharmaspritz Corp II-53
Nestle Acquires Jenny Craig II-53
Unigen Collaborates with AdipoGenix II-53
IdeaSphere Acquires Distribution Rights for Weil Nutritional
Supplements II-54
The New York Times Co. Acquires Calorie-Count.com II-54
PepsiAmericas, Inc. Acquires Ardea II-54
Lipid Nutrition Acquires CLA One� from PharmaNutrients II-54
Merry Key Acquires Life Sciences Inc. II-54
Medisys Acquires Nutritional Medical Centers II-55
Ideasphere Acquires Metabolife Assets II-55
Group Danone Increases Majority Stake in Stonyfield Farm II-55
Dean Foods Company Acquires Horizon Organic Holding Corporation II-55
Tate and Lyle Acquires Production Facility II-55
Royal Numico Divests Rexall Sundown to NBTY Inc. II-56
IdeaSphere Completes Acquisition of Twinlab Corp II-56
White Wave Acquired by Dean Foods II-56
Stake Technology Takes Over First Light Foods II-56
Promised Land Dairy Stops its Returnable Glass Bottle Policy II-57
Glaxo Gains Exclusive Rights to Satietrol II-57

7. Focus on Select Global Players II-58
Abbott Laboratories (USA) II-58
EAS Inc (USA) II-58
Abbott Nutrition (USA) II-58
Coca-Cola (USA) II-58
Genisoy Food Company, Inc. (USA) II-59
HJ Heinz (USA) II-59
Idea Sphere Inc. (USA) II-60
Twinlab Corp. (USA) II-60
Kraft Foods, Inc. (USA) II-61
Mead Johnson Nutritionals (USA) II-61
Nestle SA (Switzerland) II-61
PepsiCo, Inc. (USA) II-62
Rexall Sundown Inc. (USA) II-62
The Groupe Danone (France) II-63
Unilever (UK) II-63
Slim-Fast Foods Co. (USA) II-64
Schiff Nutrition International, Inc. (USA) II-64

8. Global Market Perspective II-65
Table 10: World Recent Past, Current & Future Analysis for
Weight Control Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), And Rest of
World Markets Independently Analyzed by Annual Sales for the
Years 2001 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-65

Table 11: World Long-term Projections for Weight Control
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), And Rest of World Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-66

Table 12: World Historic Review for Weight Control Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets Independently
Analyzed by Annual Sales for the Years 1991 through 2000 in
US$ Million (includes corresponding Graph/Chart) II-67

Table 13: World 20-Year Perspective for Weight Control
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), And Rest of World Markets for the Years 1991, 1995,
2007 and 2010 (includes corresponding Graph/Chart) II-67

Table 14: World Recent Past, Current & Future Analysis for
Low-Fat & Fat-Free Dairy Products by Geographic Region US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), And
Rest of World Markets Independently Analyzed by Annual Sales
for the Years 2001 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-68

Table 15: World Long-term Projections for Low-Fat & Fat- Free
Dairy Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), And Rest of World
Markets Independently Analyzed by Annual Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-69

Table 16: World Historic Review for Low-Fat & Fat-Free Dairy
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) II-70

Table 17: World 20-Year Perspective for Low-Fat & Fat-Free
Dairy Products by Geographic Region - Percentage Breakdown of
Dollar Sales for US,Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets for the Years
1991, 1995, 2007 and 2010 (includes corresponding Graph/Chart) II-70

Table 18: World Recent Past, Current & Future Analysis for
Carbonated and Other Liquids by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), And
Rest of World Markets Independently Analyzed by Annual Sales
for the Years 2001 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-71

Table 19: World Long-term Projections for Carbonated and Other
Liquids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), And Rest of World Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-72

Table 20: World Historic Review for Carbonated and Other
Liquids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) II-73

Table 21: World 20-Year Perspective for Carbonated and Other
Liquids by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), And Rest of World Markets for the Years 1991, 1995,
2007 and 2010 (includes corresponding Graph/Chart) II-73

Table 22: World Recent Past, Current & Future Analysis for
Light Foods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) II-74

Table 23: World Long-term Projections for Light Foods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), And Rest of World Markets Independently
Analyzed by Annual Sales for the Years 2011 through 2015 in
US$ Million (includes corresponding Graph/Chart) II-75

Table 24: World Historic Review for Light Foods by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Rest of World Markets Independently Analyzed by
Annual Sales for the Years 1991 through 2000 in US$ Million
(includes corresponding Graph/Chart) II-76

Table 25: World 20-Year Perspective for Light Foods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), And
Rest of World Markets for the Years 1991, 1995, 2007 and 2010
(includes corresponding Graph/Chart) II-76

Table 26: World Recent Past, Current & Future Analysis for
Prepared Intakes by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed by Annual Sales for the Years
2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-77

Table 27: World Long-term Projections for Prepared Intakes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), And Rest of World Markets Independently
Analyzed by Annual Sales for the Years 2011 through 2015 in
US$ Million (includes corresponding Graph/Chart) II-78

Table 28: World Historic Review for Prepared Intakes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets Independently
Analyzed by Annual Sales for the Years 1991 through 2000 in
US$ Million (includes corresponding Graph/Chart) II-79

Table 29: World 20-Year Perspective for Prepared Intakes by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), And
Rest of World Markets for the Years 1991, 1995, 2007 and 2010
(includes corresponding Graph/Chart) II-79

Table 30: World Recent Past, Current & Future Analysis for
Herbal Supplements by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed by Annual Sales for the Years
2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-80

Table 31: World Long-term Projections for Herbal Supplements
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), And Rest of World Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-81

Table 32: World Historic Review for Herbal Supplements by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets Independently
Analyzed by Annual Sales for the Years 1991 through 2000 in
US$ Million (includes corresponding Graph/Chart) II-82

Table 33: World 20-Year Perspective for Herbal Supplements by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), And
Rest of World Markets for the Years 1991, 1995, 2007 and 2010
(includes corresponding Graph/Chart) II-82

Table 34: World Recent Past, Current & Future Analysis for
Dressings by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) II-83

Table 35: World Long-term Projections for Dressings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), And Rest of World Markets Independently
Analyzed by Annual Sales for the Years 2011 through 2015 in
US$ Million (includes corresponding Graph/Chart) II-84

Table 36: World Historic Review for Dressings by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), And Rest of World Markets Independently Analyzed by
Annual Sales for the Years 1991 through 2000 in US$ Million
(includes corresponding Graph/Chart) II-85

Table 37: World 20-Year Perspective for Dressings by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), And
Rest of World Markets for the Years 1991, 1995, 2007 and 2010
(includes corresponding Graph/Chart) II-85

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Market Overview III-1
The AHA on Low Fat Diary Products III-1
The Ephedra Controversy III-2
US Government and FDA Slap a Ban on Ephedra: Year 2004 III-4
Expanding Scope of Weight Control III-4
Demand for Weight Loss Products Continues to Grow III-5
Table 38: US Market for Weight Loss Products & Services
(2002, 2004, 2005 & 2008): Percentage Breakdown of Retail
Sales by Products/Services - Artificial Sweeteners, Diet
Soft Drinks, Low cal/diet foods, Meal replacements &
appetite suppressants, Prescription diet drugs, Medical
Programs, Bariatric surgery, Health Clubs, Commercial
weight loss centers, VLCD/LCD (Very Low Calorie/Low
Calorie Diet) Programs, and Diet books, cassettes,
exercise videos. (includes corresponding Graph/Chart) III-6

Table 39: US Market for Diet Products (2006): Retail Sales
Breakdown of Select Leading Brands - Weight Watchers,
NutriSystem, LA Weight Loss, Jenny Craig, Slim-Fast, and
Herbalife (In US $ Million) (includes corresponding
Graph/Chart) III-7

Table 40: US Carbonated Soft Drinks Market (2007 to
2010): Sales in US$ Millions (includes corresponding
Graph/Chart) III-7
Weight Control Products: An Overview III-7
Table 41: US Market for Weight Control Candy/Tablets:
Percentage Breakdown of Retail Dollar and Unit Sales of
Top Brands for the Year Ended October 2007 (includes
corresponding Graph/Chart) III-8

Table 42: US Market for Weight Control Tablets: Percentage
Breakdown of Dollar Sales of Top Brands Through Drugstores
for the Year Ended September 2007 (includes corresponding
Graph/Chart) III-9

Table 43: US Market for Weight Control Tablets: Percentage
Breakdown of Unit Sales of Top Brands Through Drugstores
for the Year Ended September 2007 (includes
corresponding Graph/Chart) III-9

Table 44: US Market for Weight Control Candy/ Tablets
(2006): Percentage Breakdown of Dollar Sales by
Distribution Channels - Supermarkets, Drug Stores, and
Discount Stores (includes corresponding Graph/Chart) III-9

Table 45: US Market for Weight Control Candy/ Tablets
(2006): Breakdown of Retail Sales for Leading Brands -
Hydroxycut, Relacore, Zantrex-3, Slimquick, Metabolife,
Trimspa X32, Smartburn, Mega-T, Xenadrine EFX, and
Dexatrim Max (In US$ Million) (includes corresponding
Graph/Chart) III-10

Table 46: US Market for Weight Control Liquids/Powders
(2006): Percentage Breakdown of Dollar Sales by
Distribution Channels - Supermarkets, Drug Stores, and
Discount Stores (includes corresponding Graph/Chart) III-10

Table 47: US Leading Weight Control Brands
(Powders/Liquids) in Drugs Stores (2006): Annual Retail
Sales in Dollars & Units for Ensure, Slim-Fast Optima,
Boost, Ensure Plus, Pedia Sure, Glucerna, Boost Plus,
Atkins Advantage, and Juice Diet (includes corresponding
Graph/Chart) III-10

Table 48: US Refrigerated Weight Control/Nutritional
Liquids and Powders Market (2006): Annual Retail Sales in
Dollars & Units for Nuvim, Spectrum Essentials, and
Columbia Gorge (includes corresponding Graph/Chart) III-11
Weight Loss Supplements Market: An Overview III-11
Table 49: US Weight Loss Supplements Market (2006):
Percentage Breakdown of Drugstore Sales by Leading Brands
- Mega T, Trim Spa X32, Relacore, Hydroxycut, Cortislim,
Zandrex 3, Metabolife Ultra, Xenadrine EFX, Stacker 2,
Estrin D, and Others (includes corresponding Graph/Chart) III-12

Table 50: US Market for Weight Loss Supplements (2005):
Percentage Breakdown of Leading Brands & their
Manufacturers (includes corresponding Graph/Chart) III-12

Table 51: US Leading Weight Loss Supplement Brands in
Drugs Stores (2005): Annual Sales in Dollars & Units for
Relacore, Cortislim, Zantrex 3, Trim Spa X32, Hydroxycut,
Trim Spa, Xenadrine EFX, Metabolife Ultra, Estrin D, and
Stacker 2 (includes corresponding Graph/Chart) III-13

Table 52: US Market for Dietary Supplements (2004): Annual
Retail Sales Breakdown by Product Segments -
Herbs/Botanicals, Multivitamins/Minerals, Vitamins, Sport
Nutrition, Minerals, and Other Supplements (In US$
Billion) (includes corresponding Graph/Chart) III-13
Meal Replacements: A Primer III-14
Burgeoning Demand for Polyols-based Food Products III-14
Low-Glycemic Food And Beverages Gaining Retail Shelf-Space III-14
Table 53: US Market for Low-Glycemic Food And Beverages
(2006): Percentage Breakdown of Distribution Channels -
Supermarkets, Discount Stores, Drug Stores, and Others
(includes corresponding Graph/Chart) III-15

Table 54: US Market for Low-Glycemic Food And Beverages
(2006): Percentage Retail Sales Breakdown by Product Type
- Bars (Inclusive of snack, meal replacement, and
nutrition bars), Beverages, Cookies, and Others (includes
corresponding Graph/Chart) III-15
Commercial Weight Loss Programs III-15
Short Term Benefits and Long Term Uncertainties III-16
Controlled Growth Rate for Supplements III-16
Adverse Reactions III-17
Childhood Obesity - A Particularly Disturbing Trend III-17
Low Fat Diary Products III-18
Table 55: US Market for Ice Creams (2005): Production
Breakdown by Product Type - Regular Ice Creams, Low Fat
Ice Creams, and Non-fat Ice creams (In Million Gallons)
(includes corresponding Graph/Chart) III-18

Table 56: US Market for Skim and Low-fat Milk Products
(2005): Retail Sales Breakdown of Leading Brands - Lactaid
100, Horizon Organic, Kemps, Dean�s, Garelick Farms,
Hoods, Prairie Farms, Mayfield, and Land O�Lakes (In US$
Million) (includes corresponding Graph/Chart) III-19
Future of Low Fat Foods Surmised III-19
Dietary Supplements III-20
Table 57: Retail Sales of Dietary Supplements (2006):
Breakdown by Product Type (In US$ Million) (includes
corresponding Graph/Chart) III-21

Table 58: US Market for Dietary Supplements (2003):
Retail Sales Breakdown by Product Type - Vitamins, Herbs,
Specialty/Other Supplements, Meal Supplements, Sports
Nutrition, and Minerals (In US$ Billion) (includes
corresponding Graph/Chart) III-21
Looking Back In Retrospect III-21
Table 59: Carbonated Soft Drinks Market in the US from
2001 to 2004: Percentage Breakdown for Coca-Cola,
Pepsi-Cola, Cadbury Schweppes, and Others (includes
corresponding Graph/Chart) III-22
Leading Carbonated Soft Drinks in the US in 2002 III-23
Table 60: Major Weight Control Products by Brand and
Company in US in 2003: Annual Sales in US$ �000 for
Metabolife 356, Hydroxycut, Stacker 2, Xenadrine EFX, Trim
Spa, Metabolife Ultra, Zantrex 3, Patentlean, Dexatrim
Natural and Xenadrine RFA 1 (includes corresponding
Graph/Chart) III-23

Table 61: Leading Weight Control Products by Brand and
Company in US in 2003: Annual Sales in '000 Units for
Metabolife 356, Stacker 2, Hydroxycut, Dexatrim Natural,
Xenadrine EFX, Trim Spa, Metabolife Ultra, Ripped Fuel,
Metabolife and Patentlean (includes corresponding
Graph/Chart) III-24

Table 62: Leading Weight Control Brands (Powder/ Liquid)
in Supermarkets, Drugs and Discount Stores in the US in
2002: Annual Sales in US$ Million and Units for Slim Fast
Meal Options, Ultra Slim Fast, Ensure, Pedia Sure, Ensure
Plus, Boost ,Ensure Glucerma, Atkins Diet, Boost Plus, and
Hollywood Celebrity Diet (includes corresponding
Graph/Chart) III-25
Product Launches III-25
Recent Industry Activity III-35
Key Players III-40
B.Market Analytics III-45
Table 63: US Recent Past, Current & Future Analysis for
Weight Control Products by Product Segment - Low-Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids, Light
Foods, Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) III-45

Table 64: US Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-46

Table 65: US Historic Review for Weight Control Products by
Product Segment - Low-Fat & Fat-Free Dairy Products,
Carbonated and Other Liquids, Light Foods, Prepared
Intakes, Herbal Supplements, and Dressings Independently
Analyzed by Annual Sales for the Years 1991 through 2000 in
US$ Million (includes corresponding Graph/Chart) III-46

Table 66: US 20-Year Perspective for Weight Control Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Low-Fat & Fat-Free Dairy Products, Carbonated and Other
Liquids, Light Foods, Prepared Intakes, Herbal Supplements,
and Dressings for the Years 1991, 1995, 2007 and 2010
(includes corresponding Graph/Chart) III-47

2. Canada III-48
A.Market Analysis III-48
Market Outlook III-48
Consumption of Low-Fat Foods in Canada During the 1990s III-48
Table 67: Canadian Market for Low Fat and Fat-free Milk
(2004-2005): Percentage Retail Sales Breakdown by Milk Type
- Low Fat and Skim Milk, Fat-Free Milk, and Others*
(includes corresponding Graph/Chart) III-48
Product Launches III-49
Strategic Development III-50
B.Market Analytics III-50
Table 68: Canadian Recent Past, Current & Future Analysis
for Weight Control Products by Product Segment - Low-Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids,
Light Foods, Prepared Intakes, Herbal Supplements, and
Dressings Independently Analyzed by Annual Sales for the
Years 2001 through 2010 in US$ Million (includes
corresponding Graph/Chart) III-50

Table 69: Canadian Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-51

Table 70: Canadian Historic Review for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) III-51

Table 71: Canadian 20-Year Perspective for Weight Control
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Low-Fat & Fat-Free Dairy Products, Carbonated and
Other Liquids, Light Foods, Prepared Intakes, Herbal
Supplements, and Dressings for the Years 1991, 1995, 2007
and 2010 (includes corresponding Graph/Chart) III-52

3. Japan III-53
A.Market Analysis III-53
Market Outlook III-53
B.Market Analytics III-53
Table 72: Japanese Recent Past, Current & Future Analysis
for Weight Control Products by Product Segment - Low-Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids, Light
Foods, Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) III-53

Table 73: Japanese Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-54

Table 74: Japanese Historic Review for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) III-54

Table 75: Japanese 20-Year Perspective for Weight Control
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Low-Fat & Fat-Free Dairy Products, Carbonated and
Other Liquids, Light Foods, Prepared Intakes, Herbal
Supplements, and Dressings for the Years 1991, 1995, 2007
and 2010 (includes corresponding Graph/Chart) III-55

4. Europe III-56
A.Market Analysis III-56
Market Outlook III-56
Low-Calorie Chocolate Market - �Experiencing Growth� III-56
European Polyols Makers Counter Challenges from Asian Players III-56
Polish Dietary Supplements Market Boots An Upward Turn III-57
Product Launches III-57
B.Market Analytics III-58
Table 76: European Recent Past, Current & Future Analysis
for Weight Control Products by Geographic Region - France,
Germany, The United Kingdom, Italy, Spain, Russia and Rest
of Europe Markets Independently Analyzed by Annual Sales for
the Years 2001 through 2010 in US$ Million (includes
corresponding Graph/Chart) III-58

Table 77: European Long-term Projections for Weight Control
Products by Geographic Region - France, Germany, The United
Kingdom, Italy, Spain, Russia and Rest of Europe Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-59

Table 78: European Recent Past, Current & Future Analysis
for Weight Control Products by Product Segment - Low-Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids, Light
Foods, Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) III-60

Table 79: European Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-61

Table 80: European Historic Review for Dressings by
Geographic Region - France, Germany, The United Kingdom,
Italy, Spain, Russia and Rest of Europe Markets
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) III-61

Table 81: European Historic Review for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) III-62

Table 82: European 20-Year Perspective for Dressings by
Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, The United Kingdom, Italy, Spain,
Russia and Rest of Europe Markets for the Years 1991, 1995,
2007 and 2010 (includes corresponding Graph/Chart) III-62

Table 83: European 20-Year Perspective for Weight Control
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Low-Fat & Fat-Free Dairy Products, Carbonated and
Other Liquids, Light Foods, Prepared Intakes, Herbal
Supplements, and Dressings for the Years 1991, 1995, 2007
and 2010 (includes corresponding Graph/Chart) III-63

4a. France III-64
A.Market Analysis III-64
Market Outlook III-64
Consumption of Sugar-Free Confectionery On the Rise III-64
Key Player III-64
B.Market Analytics III-65
Table 84: French Recent Past, Current & Future Analysis for
Weight Control Products by Product Segment - Low- Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids, Light
Foods, Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) III-65

Table 85: French Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-66

Table 86: French Historic Review for Weight Control Products
by Product Segment - Low-Fat & Fat-Free Dairy Products,
Carbonated and Other Liquids, Light Foods, Prepared Intakes,
Herbal Supplements, and Dressings Independently Analyzed by
Annual Sales for the Years 1991 through 2000 in US$ Million
(includes corresponding Graph/Chart) III-66

Table 87: French 20-Year Perspective for Weight Control
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Low-Fat & Fat- Free Dairy Products, Carbonated and
Other Liquids, Light Foods, Prepared Intakes, Herbal
Supplements, and Dressings for the Years 1991, 1995, 2007
and 2010 (includes corresponding Graph/Chart) III-67

4b. Germany III-68
A.Market Analysis III-68
Market Outlook III-68
Product Launches III-68
B.Market Analytics III-69
Table 88: German Recent Past, Current & Future Analysis for
Weight Control Products by Product Segment - Low-Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids, Light
Foods, Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) III-69

Table 89: German Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-70

Table 90: German Historic Review for Weight Control Products
by Product Segment - Low-Fat & Fat-Free Dairy Products,
Carbonated and Other Liquids, Light Foods, Prepared Intakes,
Herbal Supplements, and Dressings Independently Analyzed by
Annual Sales for the Years 1991 through 2000 in US$ Million
(includes corresponding Graph/Chart) III-70

Table 91: German 20-Year Perspective for Weight Control
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Low-Fat & Fat-Free Dairy Products, Carbonated and
Other Liquids, Light Foods, Prepared Intakes, Herbal
Supplements, and Dressings for the Years 1991, 1995, 2007
and 2010 (includes corresponding Graph/Chart) III-71

4c. The United Kingdom III-72
A.Market Analysis III-72
Market Outlook III-72
Market Overview III-72
Table 92: UK Market for Low-fat and Low-Calorie Foods and
Beverages in 2006: Percentage Breakdown of Retail Sales by
Product Type - Skimmed and Semi-skimmed Milks, Low-fat
Dairy Products (low-fat chilled desserts, cheeses, and
yoghurts), Bakery Products (low-fat corn- and rice-based
savory snacks and potato crisps), Low-fat Instant Meals,
Soups and Sauces (mayonnaise, dressings, and salad
creams), and Other Products (includes corresponding
Graph/Chart) III-73
Product Launches III-73
Strategic Corporate Developments III-76
Key Player III-76
B.Market Analytics III-77
Table 93: UK Recent Past, Current & Future Analysis for
Weight Control Products by Product Segment - Low-Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids, Light
Foods, Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) III-77

Table 94: UK Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-78

Table 95: UK Historic Review for Weight Control Products by
Product Segment - Low-Fat & Fat-Free Dairy Products,
Carbonated and Other Liquids, Light Foods, Prepared Intakes,
Herbal Supplements, and Dressings Independently Analyzed by
Annual Sales for the Years 1991 through 2000 in US$ Million
(includes corresponding Graph/Chart) III-78

Table 96: UK 20-Year Perspective for Weight Control Products
by Product Segment - Percentage Breakdown of Dollar Sales
for Low-Fat & Fat-Free Dairy Products, Carbonated and Other
Liquids, Light Foods, Prepared Intakes, Herbal Supplements,
and Dressings for the Years 1991, 1995, 2007 and 2010
(includes corresponding Graph/Chart) III-79

4d. Italy III-80
A.Market Analysis III-80
Market Outlook III-80
Product Launch III-80
B.Market Analytics III-81
Table 97: Italian Recent Past, Current & Future Analysis for
Weight Control Products by Product Segment - Low-Fat &
Fat-Free Dairy Products, Carbonated and Other Liquids, Light
Foods, Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2001
through 2010 in US$ Million (includes corresponding
Graph/Chart) III-81

Table 98: Italian Long-term Projections for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-82

Table 99: Italian Historic Review for Weight Control
Products by Product Segment - Low-Fat & Fat-Free Dairy
Products, Carbonated and Other Liquids, Light Foods,
Prepared Intakes, Herbal Supplements, and Dressings
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) III-82

Table 100: Italian 20-Year Perspective for Weight Control
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Low-Fat & Fat-Free Dairy Products, Carbonated and
Other Liquids, Light Foods, Prepared Intakes, Herbal
Supplements, and Dressings for the Years 1991, 1995, 2007
and 2010 (includes corresponding Graph/Chart) III-83

4e. Spain III-84
A.Market Analysis III-84
Market Outlook III-84
B.Market Analytics III-84
Table 101: Spanish Recent Past, Current & Future Analysis