World Video Encoders Market

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3
Video Encoders I-3
Broadcast and Cable TV I-3
Satellite TV I-4
Internet Protocol Television (IPTV) I-4
Enterprise and Private Networks I-5
Streaming Platform (IP/Mobile) I-5

II. EXECUTIVE SUMMARY

1. Industry Outlook II-1
Analog to Digital Migration Likely to Boost Demand for Video
Encoders II-1
Current and Future Analysis II-1
Analysis by Geographic Region II-1
Analysis by End Use Application II-2
Competitive Landscape II-2
Table 1: Leading Companies in Global Video Encoders Market
(2006) - Percentage Breakdown by Revenue for TANDBERG
Television, Harmonic, Scientific Atlanta, Harris Corp., Grass
Valley Systems, VBrick Systems, Motorola, Scopus, Others
(includes corresponding Graph/Chart) II-2
Video Encoding Products Offered by Leading Companies in the
World II-3

2. Trends and Issues II-4
Government Regulations to Drive Digital Broadcasting II-4
Emerging Digital Formats are Potential Replacements for MPEG-2 II-4
Telcos Entry Into IPTV Boosts Demand for Bit Efficient-Video
Encoders II-4
Telcos Favoring DSL Network II-4
Streaming Platform: An Emerging Technology II-5
Streaming Platform Supports Growth of Media & Entertainment
Companies II-5
Table 2: Internet Penetration Worldwide as a % of Population
(June 2007) - by Geographic Region (includes corresponding
Graph/Chart) II-5
PC Penetration Rates II-6
Table 3: Personal Computer Penetration Rates by Select
Regional Markets (2005) -PCs per 1000 Persons II-6
Streaming Platform Applicability to Go Beyond Internet
Applications II-6
Table 4: 3GSM/W-CDMA Subscribers Worldwide (June 07): By
Select Regional Markets - Europe, Asia-Pacific, North
America, and Africa (includes corresponding Graph/Chart) II-7

3. Product Overview II-8
Video Encoder II-8
Standard Definition and High Definition II-8
Video Encoding Standards II-8
MPEG-1 (ISO/IEC 11172) II-8
MPEG-2 (ISO/IEC 13818- 2) II-9
MPEG-4 Part 2 (ISO/IEC 14496) II-9
MPEG-4 Part 10 II-9
Profiles II-9
Benefits of H.264/AVC II-10
Proprietary Encoding Formats II-10
VC-1: Shaping Proprietary to Reliable Standard II-10
Streaming Platform (IP/Mobile) II-11

4. End Use Application Overview II-12
Broadcast and Cable TV II-12
Satellite TV II-12
Internet Protocol Television (IPTV) II-13
IPTV Rises Above Web-Based Streaming and Cable TV II-13
What Lies Ahead for Telcos in IPTV II-14
Enterprise and Private Networks II-14

5. Product Innovations/Introductions II-15
Grass Valley Encoder Launched with Embedded Dolby Audio II-15
Envivio Launches Entry Level Encoders To Facilitate 3G Network
Operations II-15
TANDBERG Television to Launch Ecosystem Solution for Mobile TV II-15
Envivio Launches the World�s First Multichannel IP Video Encoder II-15
Rhozet Introduces Carbon Coder 2.5 II-15
Envivio Launches the World�s First Reconfigurable IP Video
Encoding Architecture II-16
Harmonic Unveils Standard Definition MPEG-4 AVC (H.264)
Encoder- DiviCom� Electra� 5400 II-16
Ateme Introduces H.264 Video Encoder II-16
Adtec Introduces Edje-4000 MPEG 4 Part 10 (H.264) AVC Encoder II-16
Harmonic Unveils High Definition MPEG-4 AVC (H.264) Encoder-
DiviCom� Electra� 7000 II-17
Ateme Divulges MPEG-4 Part 10 AVC/H.264 Encoder for DSP Platform II-17
MainConcept Introduces MCE Encoder II-17
Modulus Video Unveils New Compact HD/SD MPEG-4 AVC Encoders II-17
Telestream Introduces Episode Series v4.2 Media Encoding Software II-17
TMPG Introduces Latest Version of Video Encoding Software II-17
Aspex Unveils Accelera HD Encoder II-18
Ligos Introduces MediaRig Encoder II-18
EGT Introduces Second Generation Encoding Solution - Encore II-18
Envivio Introduces MPEG-4 HD Encoder II-18

6. Recent Industry Activity II-19
Harmonic Acquires Rhozet II-19
Optibase Ltd. Acquires 23% Stake in Scopus Video Networks II-19
TANDBERG Television Bags Contract from ESPN STAR Sports II-19
SIRIUS Selects Grass Valley Encoders for SIRIUS Backseat TV II-19
Envivio to Supply Encoders to Philippines for DVB-H Mobile TV II-19
Baltimore Ravens Utilize Anystream�s Encoder Technology for
Generation of Video Content II-20
Tandberg Television Acquires SkyStream Networks II-20
Telestream Acquires Popwire II-20
Motorola Inks Agreement to Acquire Tut Systems II-20
Harris Corp. Acquires Aastra Digital Video II-20
Kula Media Group Inks Licensing Agreement with MainConcept II-21
Motorola Teams Up with Modulus Video II-21
Scientific-Atlanta Inks Agreement to Provide IPTV Video
Infrastructure II-21
Tandberg and Conexant Successfully Complete MPEG-4 (AVC)/H.264
Interoperability Tests II-21
Harmonic Encoding Solutions Enables IPTV Services in Japan II-22
Rhozet Partners with Incited Media II-22

7. Focus on Select Global Players II-23
3ivx Technologies Pty. Ltd (Australia) II-23
Anystream (USA) II-23
Ateme SA (France) II-23
Darim Vision Company Ltd. (South Korea) II-23
EGT, Inc. (USA) II-23
Envivio, Inc. (USA) II-24
Harmonic Inc. (USA) II-24
Harris Corp. (USA) II-24
Inlet Technologies (USA) II-25
MainConcept AG (Germany) II-25
Modulus Video, Inc. (USA) II-25
Motorola, Inc. (USA) II-25
On2 Technologies, Inc. (USA) II-26
Optibase Ltd. (Israel) II-26
Radyne Corp. (USA) II-26
RealNetworks, Inc. (USA) II-26
Rhozet Corp. (USA) II-26
Scientific Atlanta (USA) II-27
Scopus Video Networks Ltd. (Israel) II-27
Tandberg Television Ltd. (UK) II-27
Telestream, Inc. (USA) II-28
Thomson Grass Valley Systems (France) II-28
VBrick Systems, Inc. (USA) II-28

8. Global Market Perspective II-29
Table 5: World Recent Past, Current & Future Analysis for
Video Encoders by Geographic Region -North America, Europe,
Asia-Pacific and Rest of World Independently Analyzed with
Annual Sales in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) II-29

Table 6: World 10-Year Perspective for Video Encoders by
Geographic Region - Percentage Breakdown of Dollar Sales for
North America, Europe, Asia-Pacific and Rest of World for the
Years 2006, 2010 and 2015 (includes corresponding Graph/Chart) II-29

Table 7: World Recent Past, Current & Future Analysis for
Video Encoders Application in Broadcast and Cable TV by
Geographic Region - North America, Europe, Asia-Pacific and
Rest of World Independently Analyzed with Annual Sales in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) II-30

Table 8: World 10-Year Perspective for Video Encoders Video
Encoders Application in Broadcast and Cable TV by Geographic
Region - Percentage Breakdown of Dollar Sales for North
America, Europe, Asia-Pacific and Rest of World for the Years
2006, 2010 and 2015 (includes corresponding Graph/Chart) II-30

Table 9: World Recent Past, Current & Future Analysis for
Video Encoders Application in Satellite TV by Geographic
Region - North America, Europe, Asia-Pacific and Rest of World
Independently Analyzed with Annual Sales in US$ Million for
the Years 2005 through 2015 (includes corresponding
Graph/Chart) II-31

Table 10: World 10-Year Perspective for Video Encoders Video
Encoders Application in Satellite TV by Geographic Region -
Percentage Breakdown of Dollar Sales for North America,
Europe, Asia-Pacific and Rest of World for the Years 2006,
2010 and 2015 (includes corresponding Graph/Chart) II-31

Table 11: World Recent Past, Current & Future Analysis for
Video Encoders Application in Internet Protocol Television
(IPTV) by Geographic Region - North America, Europe,
Asia-Pacific and Rest of World Independently Analyzed with
Annual Sales in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) II-32

Table 12: World 10-Year Perspective for Video Encoders Video
Encoders Application in Internet Protocol Television (IPTV) by
Geographic Region - Percentage Breakdown of Dollar Sales for
North America, Europe, Asia-Pacific and Rest of World for the
Years 2006, 2010 and 2015 (includes corresponding Graph/Chart) II-32

Table 13: World Recent Past, Current & Future Analysis for
Video Encoders Application in Enterprise & Private Networks by
Geographic Region - North America, Europe, Asia-Pacific and
Rest of World Independently Analyzed with Annual Sales in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) II-33

Table 14: World 10-Year Perspective for Video Encoders Video
Encoders Application in Enterprise & Private Networks by
Geographic Region - Percentage Breakdown of Dollar Sales for
North America, Europe, Asia-Pacific and Rest of World for the
Years 2006, 2010 and 2015 (includes corresponding Graph/Chart) II-33

Table 15: World Recent Past, Current & Future Analysis for
Video Encoders by Product Segment - MPEG-2 (Standard
Definition-High-End & Low-End, and High Definition), AVC/VC-1
(Standard Definition-High-End & Low-End, and High Definition)
Markets Independently Analyzed with Annual Sales in Thousand
Units for the Years 2005 through 2015 (includes corresponding
Graph/Chart) II-34

Table 16: World 10-Year Perspective for Video Encoders by
Product Segment - Percentage Breakdown of Unit Sales for
MPEG-2 (Standard Definition-High-End & Standard
Definition-Low-End and High Definition), AVC/VC-1 (Standard
Definition-High-End & Standard Definition- Low-End and High
Definition) for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) II-35
World Market for IP Media Streaming Platforms II-36
Table 17: World Recent Past, Current & Future Analysis for IP
Media Streaming Platform by Geographic Region - North America,
Europe, Asia-Pacific and Rest of World Independently Analyzed
with Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) II-36

Table 18: World 10-Year Perspective for IP Media Streaming
Platform Markets by Geographic Region - Percentage Breakdown
of Revenue for North America, Europe, Asia-Pacific and Rest of
World for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) II-36
World Market for Mobile Media Streaming Platforms II-37
Table 19: World Recent Past, Current & Future Analysis for
Mobile Media Streaming Platform by Geographic Region - North
America, Europe, Asia-Pacific and Rest of World Independently
Analyzed with Annual Revenue in US$ Million for the Years 2005
through 2015 (includes corresponding Graph/Chart) II-37

Table 20: World 10-Year Perspective for Mobile Media Streaming
Platform Markets by Geographic Region - Percentage Breakdown
of Revenue for North America, Europe, Asia-Pacific and Rest of
World for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) II-37

III. MARKET

1. North America III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Growth Drivers for Video Encoders III-1
Growth Restrains for H.264/AVC III-1
Technological Developments to Improve the Services III-2
Product Launches/Developments III-2
Strategic Corporate Developments III-5
Key Players III-7
Anystream III-7
EGT, Inc. III-7
Envivio, Inc. III-8
Harmonic Inc. III-8
Harris Corp. III-8
Inlet Technologies III-9
Modulus Video, Inc. III-9
Motorola, Inc. III-9
On2 Technologies, Inc. III-9
Radyne Corp. III-10
RealNetworks, Inc. III-10
Rhozet Corp. III-10
Scientific Atlanta III-10
Telestream, Inc. III-10
VBrick Systems, Inc. III-11
B.Market Analytics III-11
Table 21: North American Recent Past, Current & Future
Analysis for Video Encoders by End Use Application -
Broadcast & Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks
Independently Analyzed by Annual Sales Figures in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-11

Table 22: North American 10-Year Perspective for Video
Encoders by End Use Application - Percentage Breakdown of
Dollar Sales for Broadcast & Cable TV, Satellite TV,
Internet Protocol Television (IPTV) and Enterprise & Private
Networks Markets for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) III-12

Table 23: North American Recent Past, Current & Future
Analysis for IP Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-13

Table 24: North American Recent Past, Current & Future
Analysis for Mobile Media Streaming Platforms Analyzed by
Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) III-13

2. Europe III-14
A.Market Analysis III-14
Current and Future Analysis III-14
Digital Trend To Boost Demand for Video Encoders III-14
Product Launches/Developments III-14
Strategic Corporate Development III-15
Key Players III-16
Ateme SA (France) III-16
MainConcept AG. (Germany) III-16
Tandberg Television Ltd. (UK) III-16
Thomson Grass Valley Systems (France) III-16
B.Market Analytics III-17
Table 25: European Recent Past, Current & Future Analysis
for Video Encoders by End Use Application - Broadcast &
Cable TV, Satellite TV, Internet Protocol Television (IPTV)
and Enterprise & Private Networks Independently Analyzed by
Annual Sales Figures in US$ Million for the Years 2005
through 2015 (includes corresponding Graph/Chart) III-17

Table 26: European 10-Year Perspective for Video Encoders by
End Use Application - Percentage Breakdown of Dollar Sales
for Broadcast & Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks for the
Years 2006, 2010 and 2015 (includes corresponding
Graph/Chart) III-17

Table 27: European Recent Past, Current & Future Analysis
for IP Media Streaming Platforms Analyzed by Annual Revenue
in US$ Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-18

Table 28: European Recent Past, Current & Future Analysis
for Mobile Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-18

3. Asia-Pacific III-19
A.Market Analysis III-19
Current and Future Analysis III-19
IPTV to Grow at an Unprecedented Rate III-19
Key Players III-19
3ivx Technologies Pty. Ltd (Australia) III-19
Darim Vision Company Ltd. (South Korea) III-19
Recent Industry Activity III-20
B.Market Analytics III-21
Table 29: Asia-Pacific Recent Past, Current & Future
Analysis for Video Encoders by End Use Application -
Broadcast & Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks
Independently Analyzed by Annual Sales Figures in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-21

Table 30: Asia-Pacific 10-Year Perspective for Video
Encoders by End Use Application - Percentage Breakdown of
Dollar Sales for Broadcast & Cable TV, Satellite TV,
Internet Protocol Television (IPTV) and Enterprise & Private
Networks for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) III-21

Table 31: Asia-Pacific Recent Past, Current & Future
Analysis for IP Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-22

Table 32: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Media Streaming Platforms Analyzed by
Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) III-22

4. Rest of World III-23
A.Market Analysis III-23
Current and Future Analysis III-23
Strategic Corporate Development III-23
Key Players III-23
Optibase Ltd. (Israel) III-23
Scopus Video Networks Ltd. (Israel) III-24
B.Market Analytics III-24
Table 33: Rest of World Recent Past, Current & Future
Analysis for Video Encoders by End Use Application -
Broadcast and Cable TV, Satellite TV, Internet Protocol
Television (IPTV) and Enterprise & Private Networks
Independently Analyzed by Annual Sales Figures in US$
Million for the Years 2005 through 2015 (includes
corresponding Graph/Chart) III-24

Table 34: Rest of World 10-Year Perspective for Video
Encoders by End Use Application - Percentage Breakdown of
Dollar Sales for Broadcast and Cable TV, Satellite TV,
Internet Protocol Television (IPTV) and Enterprise & Private
Networks Markets for the Years 2006, 2010 and 2015 (includes
corresponding Graph/Chart) III-25

Table 35: Rest of World Recent Past, Current & Future
Analysis for IP Media Streaming Platforms Analyzed by Annual
Revenue in US$ Million for the Years 2005 through 2015
(includes corresponding Graph/Chart) III-26

Table 36: Rest of World Recent Past, Current & Future
Analysis for Mobile Media Streaming Platforms Analyzed by
Annual Revenue in US$ Million for the Years 2005 through
2015 (includes corresponding Graph/Chart) III-26

IV. COMPETITIVE LANDSCAPE