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This study is the second iteration of a series of four quarterly studies, covering 2Q07 onwards. It updates the findings of Ovum’s previous quarterly study, which was published in July 2007.

Growing support for advanced mobile device management (MDM) technologies in mobile handsets promises to give the mobile service provider a much increased degree of control over the device fleet. Key applications of MDM include remote configuration, bug fixing, diagnostics and software management.

However, as with most new handset technologies, tracking actual penetration of the key technologies within mobile handsets is a highly complex task. Even where data is available, it is not updated regularly enough to capture potentially significant short-term market changes.

This makes life difficult for mobile service providers, who need an up-to-date picture of penetration in order to decide whether and when they should be scaling up the use of MDM in their businesses. For vendors in the mobile device management space, an accurate picture of handset support will help them to build the business case when selling and marketing their solutions to customers. Handset manufacturers need to understand how they compare to the competition when it comes to support for these key enabling technologies.

This report therefore gives a detailed insight into the current penetration of MDM technologies in mobile handsets, and gives Ovum’s predictions for future market development. In particular, we track support for three key technologies:

OMA client provisioning (OMA CP)
OMA device management (OMA DM)
firmware over-the-air (FOTA) update.

This study is based on exclusive primary data representing nearly 800 handsets launched worldwide during the last four years. It therefore provides a well-evidenced picture of the market as it really is.

Table of contents

Key messages for this quarter

Definitions

Results of the study

Current penetration of device management technologies
Comparisons by handset manufacturer
FOTA vendors
Forecast: 2007–2009

Methodology

Historic and actual data, up to 2Q07
Forecast: 2007–2009
Key assumptions of the model
Critique of the methodology

Table of figures

Table 1 Global penetration of MDM functionality in handsets, 2Q07
Figure 1 OEM share of MDM shipments, 2Q07
Figure 2 OEM share of MDM installed base, 2Q07
Figure 3 FOTA client market shares, 2Q07 installed base
Figure 4 FOTA client market shares, 2Q07 shipments
Table 2 Market development scenario: 2007–2009
Figure 5 Forecast for shipments of MDM technologies on handsets, 2006– 2009
Table 3 Forecasts for MDM technologies on mobile handsets
Figure 6 Methodology: device management support in mobile handsets