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| Tendances Des Consommateurs > Etude de marché sectorielle |
| Wholesale customer survey 2007 |
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€ 2 000,00 |
Editeur
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Ovum |
Langue
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Anglais |
Date de publication : |
Février 2008 |
Taille du document : |
43 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Wholesale customer survey 2007 |
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The wholesale industry is to be congratulated. The findings of this, our fourth wholesale customer survey, show that wholesale customers say that performance levels are the best they've seen. However, there are still some important areas for improvement.
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Table of contents
Overview
Key findings
Recommendations for wholesale suppliers
Survey methodology
Format of the wholesale customer survey
Wholesale customer segmentation
Selection and performance criteria
The survey sample
Demand: customer selection criteria
The selection process
Overall importance of selection criteria
Trends in selection criteria
Selection criteria by customer type
Geographical trends
Supply: better, but still room for improvement
The wholesale customer experience
Performance continues to improve
More can be done to improve performance further
Performance by customer segment
Geographical differences
Making the grade: comparing selection with performance
Overall verdict: good marks but not where it counts most
Examining performance where it matters
Priorities for action by wholesale customer type
Table of figures
Figure 1 Wholesale customer categorisation
Figure 2 Wholesale services used by interviewees
Table 1 Importance of criteria in selecting wholesale suppliers
Figure 3 Importance of selection criteria across all customer groups
Figure 4 Importance of selection criteria by wholesale customer type
Table 2 Performance of wholesale suppliers rated by their customers
Figure 5 Overall performance rating across all customer groups
Figure 6 Supplier performance rating by wholesale customer type
Figure 7 Importance of selection criteria versus supplier performance
Figure 8 Targeting mobile service provider hot spots
Figure 9 Targeting xSPs’ hot spots
Figure 10 Targeting infrastructure-based carriers’ hot spots
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PPLSEN
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