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Datamonitor's Breakfast Cereals in Canada industry profile is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Kellogg Company 20
8.2 PepsiCo, Inc. 22
8.3 General Mills, Inc. 25
CHAPTER 9 Distribution 29
CHAPTER 10 Market Forecasts 30
10.1 Market Value Forecast 30
10.2 Market Volume Forecast 31
CHAPTER 11 Demographics 32
CHAPTER 12 Appendix 34
12.1 Methodology 34
12.2 Industry Associations 35
12.3 Related Datamonitor Research 35

LIST OF TABLES
Table 1: Canada Breakfast Cereals Market Value: $ million, 2003-2007 9
Table 2: Canada Breakfast Cereals Market Volume: Kg million, 2003-2007 10
Table 3: Canada Breakfast Cereals Market Segmentation I: % Share, by Value, 2007 11
Table 4: Canada Breakfast Cereals Market Segmentation II: % Share, by Value, 2007 12
Table 5: Canada Breakfast Cereals Market Share: % Share, by Value, 2007 13
Table 6: Key Facts: Kellogg Company 20
Table 7: Key Financials: Kellogg Company 21
Table 8: Key Facts: PepsiCo, Inc 22
Table 9: Key Financials: PepsiCo, Inc 24
Table 10: Key Facts: General Mills, Inc. 25
Table 11: Key Financials: General Mills, Inc. 28
Table 12: Canada Breakfast Cereals Distribution: % Share, by Value, 2007 29
Table 13: Canada Breakfast Cereals Market Value Forecast: $ million, 2007-2012 30
Table 14: Canada Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012 31
Table 15: Canada Size of Population (million) , 2003-2007 32
Table 16: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 32
Table 17: Canada Inflation, 2003-2007 32
Table 18: Canada Exchange Rate, 2003 33