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Introduction

This databook is a detailed information resource covering all the key data points on Baby Personal Care in Eastern Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 11 countries covered within the Eastern Europe region.

Scope

Contains 2 categories: Diapers and Baby Toiletries

Provides market value, volume data by market, segment and sub segment

Highlights

The Eastern Europe Baby Personal Care market covering 11 countries, increased between 2001-2006, growing at an average annual rate of 3.1%.

The leading company in the market in 2006 was Kimberly-Clark Corporation. The second-largest player was Procter & Gamble with Svenska Cellulosa Aktiebolaget SCA is third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Personal Care markets

Understand consumers' consumption and expenditure patterns for the 11 countries covered

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about? 2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW 11
Value Analysis 11
Volume Analysis 12
Chapter 3 EASTERN EUROPE BABY PERSONAL CARE - MARKET OVERVIEW 13
Value Analysis, US$ 2001-2006 13
Value Analysis, US$ 2006-2011 13
Volume Analysis, 2001-2006 16
Volume Analysis, 2006-2011 16
Company and Brand Share Analysis 19
Distribution Analysis 22
Chapter 4 LEADING COMPANY PROFILES 24
Kimberly-Clark Corporation. 24
The Procter & Gamble 26
Chapter 5 CATEGORY ANALYSIS - DIAPERS 28
Value Analysis, US$ 2001-2006 28
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 31
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Distribution Analysis 36
Chapter 6 CATEGORY ANALYSIS - BABY TOILETRIES 38
Value Analysis, US$ 2001-2006 38
Value Analysis, US$ 2006-2011 39
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand Share Analysis 46
Distribution Analysis 49
Chapter 7 RESEARCH METHODOLOGY 51
Methodology overview 51
Secondary research 52
Market modelling 53
Primary research 54
Data finalisation 54
Ongoing research 55
Chapter 8 APPENDIX 56
Future readings 56
How to contact experts in your industry 56

LIST OF FIGURES
Figure 1: Eastern Europe Baby Personal Care value & value forecast, 2001-2011 (US$ m, nominal prices) 14
Figure 2: Eastern Europe Baby Personal Care category growth comparison, by value, 2001-2011 15
Figure 3: Eastern Europe Baby Personal Care volume & volume forecast, 2001-2011 (Units m) 17
Figure 4: Eastern Europe Baby Personal Care category growth comparison, by volume, 2001-2011 18
Figure 5: Eastern Europe Baby Personal Care company share (Top 5 companies), by value, 2005-2006 (%) 21
Figure 6: Eastern Europe Baby Personal Care distribution channels, by value, 2005-2006(%) 23
Figure 7: Eastern Europe Diapers value & value forecast, 2001-2011 (US$ m, nominal prices) 29
Figure 8: Eastern Europe Diapers category growth comparison, by value, 2001-2011 30
Figure 9: Eastern Europe Diapers volume & volume forecast, 2001-2011 (Units m) 32
Figure 10: Eastern Europe Diapers category growth comparison, by volume, 2001-2011 33
Figure 11: Eastern Europe Diapers company share, by value, 2005-2006 (%) 35
Figure 12: Eastern Europe Diapers distribution channels, by value, 2005-2006(%) 37
Figure 13: Eastern Europe Baby Toiletries value & value forecast, 2001-2011 (US$ m, nominal prices) 40
Figure 14: Eastern Europe Baby Toiletries category growth comparison, by value, 2001-2011 41
Figure 15: Eastern Europe Baby Toiletries volume & volume forecast, 2001-2011 (Units m) 44
Figure 16: Eastern Europe Baby Toiletries category growth comparison, by volume, 2001-2011 45
Figure 17: Eastern Europe Baby Toiletries company share, by value (Top 5 companies), 2005-2006 (%) 48
Figure 18: Eastern Europe Baby Toiletries distribution channels, by value, 2005-2006(%) 50
Figure 19: Annual data review process 52

LIST OF TABLES
Table 1: Baby Personal Care category definitions 4
Table 2: Baby Personal Care distribution channels 5
Table 3: Eastern Europe Baby Personal Care value (country-wise), 2001-2006 (US$ m, nominal prices) 11
Table 4: Eastern Europe Baby Personal Care value (country-wise) forecast, 2006-2011 (US$ m, nominal prices) 11
Table 5: Eastern Europe Baby Personal Care volume (country-wise), 2001-2006 (Units m) 12
Table 6: Eastern Europe Baby Personal Care volume (country-wise) forecast, 2006-2011 (Units m) 12
Table 7: Eastern Europe Baby Personal Care value, 2001-2006 (US$ m, nominal prices) 13
Table 8: Eastern Europe Baby Personal Care value forecast, 2006-2011 (US$ m, nominal prices) 13
Table 9: Eastern Europe Baby Personal Care volume, 2001-2006 (Units m) 16
Table 10: Eastern Europe Baby Personal Care volume forecast, 2006-2011 (Units m) 16
Table 11: Eastern Europe Baby Personal Care company share by value, 2005-2006 (%) 19
Table 12: Eastern Europe Baby Personal Care value, by company, 2005-2006 (US$ m, nominal prices) 20
Table 13: Eastern Europe Baby Personal Care distribution channels, by value, 2005-2006 (%) 22
Table 14: Eastern Europe Baby Personal Care value, by distribution channel, 2005-2006 (US$ m, nominal prices) 22
Table 15: Kimberly-Clark Corporation Key Facts 24
Table 16: The Procter & Gamble Key Facts 26
Table 17: Eastern Europe Diapers value, 2001-2006 (US$ m, nominal prices) 28
Table 18: Eastern Europe Diapers value forecast, 2006-2011 (US$ m, nominal prices) 28
Table 19: Eastern Europe Diapers volume, 2001-2006 (Units m) 31
Table 20: Eastern Europe Diapers volume forecast, 2006-2011 (Units m) 31
Table 21: Eastern Europe Diapers company share by value, 2005-2006 (%) 34
Table 22: Eastern Europe Diapers value, by company, 2005-2006 (US$ m, nominal prices) 34
Table 23: Eastern Europe Diapers distribution channels, by value, 2005-2006 (%) 36
Table 24: Eastern Europe Diapers value, by distribution channel, 2005-2006 (US$ m, nominal prices) 36
Table 25: Eastern Europe Baby Toiletries value, 2001-2006 (US$ m, nominal prices) 38
Table 26: Eastern Europe Baby Toiletries value forecast, 2006-2011 (US$ m, nominal prices) 39
Table 27: Eastern Europe Baby Toiletries volume, 2001-2006 (Units m) 42
Table 28: Eastern Europe Baby Toiletries volume forecast, 2006-2011 (Units m) 43
Table 29: Eastern Europe Baby Toiletries company share by value, 2005-2006 (%) 46
Table 30: Eastern Europe Baby Toiletries value, by company, 2005-2006 (US$ m, nominal prices) 47
Table 31: Eastern Europe Baby Toiletries distribution channels, by value, 2005-2006 (%) 49
Table 32: Eastern Europe Baby Toiletries value, by distribution channel, 2005-2006 (US$ m, nominal prices) 49