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Datamonitor's Bleach: Global Industry Guide is an essential resource for top-level data and analysis covering the bleach industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global bleach market shrank by 0.3% in 2007 to reach a value of $2,287 million.

In 2012, the market is forecast to have a value of $2,255 million, a decrease of 1.4% since 2007.

Sales of liquid bleach account for 89.2% of the market's value.

The Americas account for 46.2% of the market's value

The Clorox Company is the leading company in the market, holding a 26.2% market share by value.

Supermarkets and hypermarkets form the leading distribution channel for bleach in the global market, accounting for 56.3% of the market's value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The bleach market consists of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents
CHAPTER 1 Introduction 17
1.1 What is this report about? 17
1.2 Who is the target reader? 17
1.3 How to use this report 17
1.4 Definitions 18
CHAPTER 2 Global Bleach 19
2.1 Market Overview 19
2.2 Market Value 20
2.3 Market Segmentation I 21
2.4 Market Segmentation II 22
2.5 Market Share 23
2.6 five forces analysis 24
2.7 Distribution 30
2.8 Market Forecasts 31
CHAPTER 3 Bleach in Asia-Pacific 32
3.1 Market Overview 32
3.2 Market Value 33
3.3 Market Segmentation I 34
3.4 Market Segmentation II 35
3.5 Market Share 36
3.6 five forces analysis 37
3.7 Distribution 43
3.8 Market Forecasts 44
CHAPTER 4 Bleach in Europe 45
4.1 Market Overview 45
4.2 Market Value 46
4.3 Market Segmentation I 47
4.4 Market Segmentation II 48
4.5 Market Share 49
4.6 five forces analysis 50
4.7 Distribution 56
4.8 Market Forecasts 57
4.9 Macroeconomic Indicators 58
CHAPTER 5 Bleach in France 59
5.1 Market Overview 59
5.2 Market Value 60
5.3 Market Segmentation I 61
5.4 Market Segmentation II 62
5.5 Market Share 63
5.6 Five Forces Analysis 64
5.7 Distribution 70
5.8 Market Forecasts 71
5.9 Macroeconomic Indicators 72
CHAPTER 6 Bleach in Germany 74
6.1 Market Overview 74
6.2 Market Value 75
6.3 Market Segmentation I 76
6.4 Market Segmentation II 77
6.5 Market Share 78
6.6 Five Forces Analysis 79
6.7 Distribution 85
6.8 Market Forecasts 86
6.9 Macroeconomic Indicators 87
CHAPTER 7 Bleach in Japan 89
7.1 Market Overview 89
7.2 Market Value 90
7.3 Market Segmentation 91
7.4 Market Share 92
7.5 Five Forces Analysis 93
7.6 Distribution 99
7.7 Market Forecasts 100
7.8 Macroeconomic Indicators 101
CHAPTER 8 Bleach in the United Kingdom 102
8.1 Market Overview 102
8.2 Market Value 103
8.3 Market Segmentation I 104
8.4 Market Segmentation II 105
8.5 Market Share 106
8.6 Five Forces Analysis 107
8.7 Distribution 113
8.8 Market Forecasts 114
8.9 Macroeconomic Indicators 115
CHAPTER 9 Bleach in the United States 117
9.1 Market Overview 117
9.2 Market Value 118
9.3 Market Segmentation I 119
9.4 Market Segmentation II 120
9.5 Market Share 121
9.6 Five Forces Analysis 122
9.7 Distribution 128
9.8 Market Forecasts 129
9.9 Macroeconomic Indicators 130
CHAPTER 10 COMPANY PROFILES 131
CHAPTER 11 Appendix 137
11.1 Data Research Methodology 137
11.2 Report writing team 138


List of Tables
Table 1: Global Bleach Market Value: $ million, 2003-2007 20
Table 2: Global Bleach Market Segmentation I: % Share, by Value, 2007 21
Table 3: Global Bleach Market Segmentation II: % Share, by Value, 2007 22
Table 4: Global Bleach Market Share: % Share, by Value, 2007 23
Table 5: Global Bleach Distribution: % Share, by Value, 2007 30
Table 6: Global Bleach Market Value Forecast: $ million, 2007-2012 31
Table 7: Asia-Pacific Bleach Market Value: $ million, 2003-2007 33
Table 8: Asia-Pacific Bleach Market Segmentation I: % Share, by Value, 2007 34
Table 9: Asia-Pacific Bleach Market Segmentation II: % Share, by Value, 2007 35
Table 10: Asia-Pacific Bleach Market Share: % Share, by Value, 2007 36
Table 11: Asia-Pacific Bleach Distribution: % Share, by Value, 2007 43
Table 12: Asia-Pacific Bleach Market Value Forecast: $ million, 2007-2012 44
Table 13: Europe Bleach Market Value: $ million, 2003-2007 46
Table 14: Europe Bleach Market Segmentation I: % Share, by Value, 2007 47
Table 15: Europe Bleach Market Segmentation II: % Share, by Value, 2007 48
Table 16: Europe Bleach Market Share: % Share, by Value, 2007 49
Table 17: Europe Bleach Distribution: % Share, by Value, 2007 56
Table 18: Europe Bleach Market Value Forecast: $ million, 2007-2012 57
Table 19: Europe Exchange Rate, 2003 58
Table 20: France Bleach Market Value: $ million, 2003-2007 60
Table 21: France Bleach Market Segmentation I: % Share, by Value, 2007 61
Table 22: France Bleach Market Segmentation II: % Share, by Value, 2007 62
Table 23: France Bleach Market Share: % Share, by Value, 2007 63
Table 24: France Bleach Distribution: % Share, by Value, 2007 70
Table 25: France Bleach Market Value Forecast: $ million, 2007-2012 71
Table 26: France Size of Population (million) , 2003-2007 72
Table 27: France GDP (Constant 2000 Prices, $ billion), 2003-2007 72
Table 28: France Inflation, 2003-2007 72
Table 29: France Exchange Rate, 2003 73
Table 30: Germany Bleach Market Value: $ million, 2003-2007 75
Table 31: Germany Bleach Market Segmentation I: % Share, by Value, 2007 76
Table 32: Germany Bleach Market Segmentation II: % Share, by Value, 2007 77
Table 33: Germany Bleach Market Share: % Share, by Value, 2007 78
Table 34: Germany Bleach Distribution: % Share, by Value, 2007 85
Table 35: Germany Bleach Market Value Forecast: $ million, 2007-2012 86
Table 36: Germany Size of Population (million) , 2003-2007 87
Table 37: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 87
Table 38: Germany Inflation, 2003-2007 87
Table 39: Germany Exchange Rate, 2003 88
Table 40: Japan Bleach Market Value: $ million, 2003-2007 90
Table 41: Japan Bleach Market Segmentation: % Share, by Value, 2007 91
Table 42: Japan Bleach Market Share: % Share, by Value, 2007 92
Table 43: Japan Bleach Distribution: % Share, by Value, 2007 99
Table 44: Japan Bleach Market Value Forecast: $ million, 2007-2012 100
Table 45: Japan Size of Population (million) , 2003-2007 101
Table 46: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 101
Table 47: Japan Exchange Rate, 2003 101
Table 48: United Kingdom Bleach Market Value: $ million, 2003-2007 103
Table 49: United Kingdom Bleach Market Segmentation I: % Share, by Value, 2007 104
Table 50: United Kingdom Bleach Market Segmentation II: % Share, by Value, 2007 105
Table 51: United Kingdom Bleach Market Share: % Share, by Value, 2007 106
Table 52: United Kingdom Bleach Distribution: % Share, by Value, 2007 113
Table 53: United Kingdom Bleach Market Value Forecast: $ million, 2007-2012 114
Table 54: United Kingdom Size of Population (million) , 2003-2007 115
Table 55: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 115
Table 56: United Kingdom Inflation, 2003-2007 115
Table 57: United Kingdom Exchange Rate, 2003 116
Table 58: United States Bleach Market Value: $ million, 2003-2007 118
Table 59: United States Bleach Market Segmentation I: % Share, by Value, 2007 119
Table 60: United States Bleach Market Segmentation II: % Share, by Value, 2007 120
Table 61: United States Bleach Market Share: % Share, by Value, 2007 121
Table 62: United States Bleach Distribution: % Share, by Value, 2007 128
Table 63: United States Bleach Market Value Forecast: $ million, 2007-2012 129
Table 64: United States Size of Population (million) , 2003-2007 130
Table 65: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 130
Table 66: United States Inflation, 2003-2007 130
Table 67: Key Facts: Clorox Company, The 131
Table 68: Key Financials: Clorox Company, The 132
Table 69: Key Facts: Henkel KGaA 133
Table 70: Key Facts: Colgate-Palmolive Company 134
Table 71: Key Financials: Colgate-Palmolive Company 136


List of Figures
Figure 1: Global Bleach Market Value: $ million, 2003-2007 20
Figure 2: Global Bleach Market Segmentation I: % Share, by Value, 2007 21
Figure 3: Global Bleach Market Segmentation II: % Share, by Value, 2007 22
Figure 4: Global Bleach Market Share: % Share, by Value, 2007 23
Figure 5: Forces Driving Competition in the Global Bleach Market, 2007 24
Figure 6: Drivers of Buyer Power in the Global Bleach Market, 2007 25
Figure 7: Drivers of Supplier Power in the Global Bleach Market, 2007 26
Figure 8: Factors Influencing the Likelihood of New Entrants in the Global Bleach Market, 2007 27
Figure 9: Factors Influencing the Threat of Substitutes in the Global Bleach Market, 2007 28
Figure 10: Drivers of Degree of Rivalry in the Global Bleach Market, 2007 29
Figure 11: Global Bleach Distribution: % Share, by Value, 2007 30
Figure 12: Global Bleach Market Value Forecast: $ million, 2007-2012 31
Figure 13: Asia-Pacific Bleach Market Value: $ million, 2003-2007 33
Figure 14: Asia-Pacific Bleach Market Segmentation I: % Share, by Value, 2007 34
Figure 15: Asia-Pacific Bleach Market Segmentation II: % Share, by Value, 2007 35
Figure 16: Asia-Pacific Bleach Market Share: % Share, by Value, 2007 36
Figure 17: Forces Driving Competition in the Bleach Market in Asia-Pacific, 2007 37
Figure 18: Drivers of Buyer Power in the Bleach Market in Asia-Pacific, 2007 38
Figure 19: Drivers of Supplier Power in the Bleach Market in Asia-Pacific, 2007 39
Figure 20: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Asia-Pacific, 2007 40
Figure 21: Factors Influencing the Threat of Substitutes in the Bleach Market in Asia-Pacific, 2007 41
Figure 22: Drivers of Degree of Rivalry in the Bleach Market in Asia-Pacific, 2007 42
Figure 23: Asia-Pacific Bleach Distribution: % Share, by Value, 2007 43
Figure 24: Asia-Pacific Bleach Market Value Forecast: $ million, 2007-2012 44
Figure 25: Europe Bleach Market Value: $ million, 2003-2007 46
Figure 26: Europe Bleach Market Segmentation I: % Share, by Value, 2007 47
Figure 27: Europe Bleach Market Segmentation II: % Share, by Value, 2007 48
Figure 28: Europe Bleach Market Share: % Share, by Value, 2007 49
Figure 29: Forces Driving Competition in the Bleach Market in Europe, 2007 50
Figure 30: Drivers of Buyer Power in the the Bleach Market in Europe, 2007 51
Figure 31: Drivers of Supplier Power in the the Bleach Market in Europe, 2007 52
Figure 32: Factors Influencing the Likelihood of New Entrants in the the Bleach Market in Europe, 2007 53
Figure 33: Factors Influencing the Threat of Substitutes in the the Bleach Market in Europe 2007 54
Figure 34: Drivers of Degree of Rivalry in the the Bleach Market in Europe, 2007 55
Figure 35: Europe Bleach Distribution: % Share, by Value, 2007 56
Figure 36: Europe Bleach Market Value Forecast: $ million, 2007-2012 57
Figure 37: France Bleach Market Value: $ million, 2003-2007 60
Figure 38: France Bleach Market Segmentation I: % Share, by Value, 2007 61
Figure 39: France Bleach Market Segmentation II: % Share, by Value, 2007 62
Figure 40: France Bleach Market Share: % Share, by Value, 2007 63
Figure 41: Forces Driving Competition in the Bleach Market in France, 2007 64
Figure 42: Drivers of Buyer Power in the Bleach Market in France, 2007 65
Figure 43: Drivers of Supplier Power in the Bleach Market in France, 2007 66
Figure 44: Factors Influencing the Likelihood of New Entrants in the Bleach Market in France, 2007 67
Figure 45: Factors Influencing the Threat of Substitutes in the Bleach Market in France, 2007 68
Figure 46: Drivers of Degree of Rivalry in the Bleach Market in France, 2007 69
Figure 47: France Bleach Distribution: % Share, by Value, 2007 70
Figure 48: France Bleach Market Value Forecast: $ million, 2007-2012 71
Figure 49: Germany Bleach Market Value: $ million, 2003-2007 75
Figure 50: Germany Bleach Market Segmentation I: % Share, by Value, 2007 76
Figure 51: Germany Bleach Market Segmentation II: % Share, by Value, 2007 77
Figure 52: Germany Bleach Market Share: % Share, by Value, 2007 78
Figure 53: Forces Driving Competition in the Bleach Market in Germany, 2007 79
Figure 54: Drivers of Buyer Power in the Bleach Market in Germany, 2007 80
Figure 55: Drivers of Supplier Power in the Bleach Market in Germany, 2007 81
Figure 56: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Germany, 2007 82
Figure 57: Factors Influencing the Threat of Substitutes in the Bleach Market in Germany, 2007 83
Figure 58: Drivers of Degree of Rivalry in the Bleach Market in Germany, 2007 84
Figure 59: Germany Bleach Distribution: % Share, by Value, 2007 85
Figure 60: Germany Bleach Market Value Forecast: $ million, 2007-2012 86
Figure 61: Japan Bleach Market Value: $ million, 2003-2007 90
Figure 62: Japan Bleach Market Segmentation: % Share, by Value, 2007 91
Figure 63: Japan Bleach Market Share: % Share, by Value, 2007 92
Figure 64: Forces Driving Competition in the Bleach Market in Japan, 2007 93
Figure 65: Drivers of Buyer Power in the Bleach Market in Japan, 2007 94
Figure 66: Drivers of Supplier Power in the Bleach Market in Japan, 2007 95
Figure 67: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Japan, 2007 96
Figure 68: Factors Influencing the Threat of Substitutes in the Bleach Market in Japan, 2007 97
Figure 69: Drivers of Degree of Rivalry in the Bleach Market in Japan, 2007 98
Figure 70: Japan Bleach Distribution: % Share, by Value, 2007 99
Figure 71: Japan Bleach Market Value Forecast: $ million, 2007-2012 100
Figure 72: United Kingdom Bleach Market Value: $ million, 2003-2007 103
Figure 73: United Kingdom Bleach Market Segmentation I: % Share, by Value, 2007 104
Figure 74: United Kingdom Bleach Market Segmentation II: % Share, by Value, 2007 105
Figure 75: United Kingdom Bleach Market Share: % Share, by Value, 2007 106
Figure 76: Forces Driving Competition in the Bleach Market in the UK, 2007 107
Figure 77: Drivers of Buyer Power in the Bleach Market in the UK, 2007 108
Figure 78: Drivers of Supplier Power in the Bleach Market in the UK, 2007 109
Figure 79: Factors Influencing the Likelihood of New Entrants in the Bleach Market in the UK, 2007 110
Figure 80: Factors Influencing the Threat of Substitutes in the Bleach Market in the UK, 2007 111
Figure 81: Drivers of Degree of Rivalry in the Bleach Market in the UK, 2007 112
Figure 82: United Kingdom Bleach Distribution: % Share, by Value, 2007 113
Figure 83: United Kingdom Bleach Market Value Forecast: $ million, 2007-2012 114
Figure 84: United States Bleach Market Value: $ million, 2003-2007 118
Figure 85: United States Bleach Market Segmentation I: % Share, by Value, 2007 119
Figure 86: United States Bleach Market Segmentation II: % Share, by Value, 2007 120
Figure 87: United States Bleach Market Share: % Share, by Value, 2007 121
Figure 88: Forces Driving Competition in the Bleach Market in the United States, 2007 122
Figure 89: Drivers of Buyer Power in the Bleach Market in the United States, 2007 123
Figure 90: Drivers of Supplier Power in the Bleach Market in the United States, 2007 124
Figure 91: Factors Influencing the Likelihood of New Entrants in the Bleach Market in the United States, 2007 125
Figure 92: Factors Influencing the Threat of Substitutes in the Bleach Market in the United States, 2007 126
Figure 93: Drivers of Degree of Rivalry in the Bleach Market in the United States, 2007 127
Figure 94: United States Bleach Distribution: % Share, by Value, 2007 128
Figure 95: United States Bleach Market Value Forecast: $ million, 2007-2012 129
Figure 96: Revenues & Profitability: Clorox Company, The 132
Figure 97: Revenues & Profitability: Colgate-Palmolive Company 136