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 Wine: Global Industry Guide
€ 1 196,00
Editeur :
Datamonitor
Langue :
Anglais
Date de publication :
Février 2008
Taille du document :
277
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 Wine: Global Industry Guide

Datamonitor's Wine: Global Industry Guide is an essential resource for top-level data and analysis covering the wine industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global wine market grew by 3.4% in 2006 to reach a value of $227.7 billion.

In 2011, the global wine market is forecast to have a value of $273.1 billion, an increase of 19.9% since 2006.

The global wine market grew by 1.8% in 2006 to reach a volume of 19.4 billion liters.

In 2011, the global wine market is forecast to have a volume of 21.3 billion liters, an increase of 9.8% since 2006.

Still wine accounts for 73.5% of the global wine market's value.

Europe accounts for 79.5% of the global wine markets value.

Peter Mertes GMBH generates 4.7% of the global wine market's volume.

Supermarkets/hypermarkets form the most important distribution channel, with 36.8% of the market's volume distributed via this channel.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.


 

Table of Contents
CHAPTER 1 Introduction 29
1.1 What is this report about? 29
1.2 Who is the target reader? 29
1.3 How to use this report 29
1.4 Definitions 30
CHAPTER 2 Global Wine 31
2.1 Market Overview 31
2.2 Market Value 32
2.3 Market Volume 33
2.4 Market Segmentation I 34
2.5 Market Segmentation II 35
2.6 Market Share 36
2.7 Five Forces Analysis 37
2.8 Distribution 43
2.9 Market Forecasts 44
CHAPTER 3 Wine in Asia-Pacific 46
3.1 Market Overview 46
3.2 Market Value 47
3.3 Market Volume 48
3.4 Market Segmentation I 49
3.5 Market Segmentation II 50
3.6 Market Share 51
3.7 Five Forces Analysis 52
3.8 Distribution 58
3.9 Market Forecasts 59
CHAPTER 4 Wine in Belgium 61
4.1 Market Overview 61
4.2 Market Value 62
4.3 Market Volume 63
4.4 Market Segmentation I 64
4.5 Market Segmentation II 65
4.6 Market Share 66
4.7 Five Forces Analysis 67
4.8 Market Forecasts 74
4.9 Macroeconomic Indicators 76
CHAPTER 5 Wine in Canada 78
5.1 Market Overview 78
5.2 Market Value 79
5.3 Market Volume 80
5.4 Market Segmentation I 81
5.5 Market Segmentation II 82
5.6 Market Share 83
5.7 Five Forces Analysis 84
5.8 Distribution 91
5.9 Market Forecasts 92
5.10 Macroeconomic Indicators 94
CHAPTER 6 Wine in China 96
6.1 Market Overview 96
6.2 Market Value 97
6.3 Market Volume 98
6.4 Market Segmentation I 99
6.5 Market Segmentation II 100
6.6 Market Share 101
6.7 Five Forces Analysis 102
6.8 Distribution 109
6.9 Market Forecasts 110
6.10 Macroeconomic Indicators 112
CHAPTER 7 Wine in Europe 114
7.1 Market Overview 114
7.2 Market Value 115
7.3 Market Volume 116
7.4 Market Segmentation I 117
7.5 Market Segmentation II 118
7.6 Market Share 119
7.7 Five Forces Analysis 120
7.8 Distribution 127
7.9 Market Forecasts 128
7.10 Macroeconomic Indicators 130
CHAPTER 8 Wine in France 131
8.1 Market Overview 131
8.2 Market Value 132
8.3 Market Volume 133
8.4 Market Segmentation I 134
8.5 Market Segmentation II 135
8.6 Market Share 136
8.7 Five Forces Analysis 137
8.8 Distribution 144
8.9 Market Forecasts 145
8.10 Macroeconomic Indicators 147
CHAPTER 9 Wine in Germany 149
9.1 Market Overview 149
9.2 Market Value 151
9.3 Market Volume 152
9.4 Market Segmentation I 153
9.5 Market Segmentation II 154
9.6 Market Share 155
9.7 Five Forces Analysis 156
9.8 Distribution 163
9.9 Market Forecasts 164
9.10 Macroeconomic Indicators 166
CHAPTER 10 Wine in Italy 168
10.1 Market Overview 168
10.2 Market Value 169
10.3 Market Volume 170
10.4 Market Segmentation I 171
10.5 Market Segmentation II 172
10.6 Market Share 173
10.7 Five Forces Analysis 174
10.8 Distribution 181
10.9 Market Forecasts 182
10.10 Macroeconomic Indicators 184
CHAPTER 11 Wine in Japan 186
11.1 Market Overview 186
11.2 Market Value 187
11.3 Market Volume 188
11.4 Market Segmentation I 189
11.5 Market Segmentation II 190
11.6 Market Share 191
11.7 Five Forces Analysis 192
11.8 Distribution 198
11.9 Market Forecasts 199
11.10 Macroeconomic Indicators 201
CHAPTER 12 Wine in Spain 202
12.1 Market Overview 202
12.2 Market Value 204
12.3 Market Volume 205
12.4 Market Segmentation I 206
12.5 Market Segmentation II 207
12.6 Market Share 208
12.7 Five Forces Analysis 209
12.8 Distribution 216
12.9 Market Forecasts 217
12.10 Macroeconomic Indicators 219
CHAPTER 13 Wine in the Netherlands 221
13.1 Market Overview 221
13.2 Market Value 222
13.3 Market Volume 223
13.4 Market Segmentation I 224
13.5 Market Segmentation II 225
13.6 Market Share 226
13.7 Five Forces Analysis 227
13.8 Distribution 234
13.9 Market Forecasts 235
13.10 Macroeconomic Indicators 237
CHAPTER 14 Wine in the United Kingdom 239
14.1 Market Overview 239
14.2 Market Value 240
14.3 Market Volume 241
14.4 Market Segmentation I 242
14.5 Market Segmentation II 243
14.6 Market Share 244
14.7 Five Forces Analysis 245
14.8 Distribution 252
14.9 Market Forecasts 253
14.10 Macroeconomic Indicators 255
CHAPTER 15 Wine in the United States 257
15.1 Market Overview 257
15.2 Market Value 258
15.3 Market Volume 259
15.4 Market Segmentation I 260
15.5 Market Segmentation II 261
15.6 Market Share 262
15.7 Five Forces Analysis 263
15.8 Distribution 270
15.9 Market Forecasts 271
15.10 Macroeconomic Indicators 273
CHAPTER 16 COMPANY PROFILES 274
16.1 Leading Companies 274
CHAPTER 17 Appendix 277
17.1 Data Research Methodology 277
17.2 Report writing team 278


List of Tables
Table 1: Global Wine Market Value: $ billion, 2002-2006 32
Table 2: Global Wine Market Volume: Liters billion, 2002-2006 33
Table 3: Global Wine Market Segmentation I: % Share, by Value, 2006 34
Table 4: Global Wine Market Segmentation II: % Share, by Value, 2006 35
Table 5: Global Wine Market Share: % Share, by Volume, 2006 36
Table 6: Global Wine Distribution: % Share, by Volume, 2006 43
Table 7: Global Wine Market Value Forecast: $ billion, 2006-2011 44
Table 8: Global Wine Market Volume Forecast: Liters billion, 2006-2011 45
Table 9: Asia-Pacific Wine Market Value: $ billion, 2002-2006 47
Table 10: Asia-Pacific Wine Market Volume: Liters million, 2002-2006 48
Table 11: Asia-Pacific Wine Market Segmentation I: % Share, by Value, 2006 49
Table 12: Asia-Pacific Wine Market Segmentation II: % Share, by Value, 2006 50
Table 13: Asia-Pacific Wine Market Share: % Share, by Volume, 2006 51
Table 14: Asia-Pacific Wine Distribution: % Share, by Volume, 2006 58
Table 15: Asia-Pacific Wine Market Value Forecast: $ billion, 2006-2011 59
Table 16: Asia-Pacific Wine Market Volume Forecast: Liters million, 2006-2011 60
Table 17: Belgium Wine Market Value: $ million, 2002-2006 62
Table 18: Belgium Wine Market Volume: Liters million, 2002-2006 63
Table 19: Belgium Wine Market Segmentation I: % Share, by Value, 2006 64
Table 20: Belgium Wine Market Segmentation II: % Share, by Value, 2006 65
Table 21: Belgium Wine Market Share: % Share, by Volume, 2006 66
Table 22: Belgium Wine Market Value Forecast: $ million, 2006-2011 74
Table 23: Belgium Wine Market Volume Forecast: Liters million, 2006-2011 75
Table 24: Belgium Size of Population (million) , 2002-2006 76
Table 25: Belgium GDP (Constant 2000 Prices, $ billion), 2002-2006 76
Table 26: Belgium Inflation, 2002-2006 76
Table 27: Belgium Exchange Rate, 2002 77
Table 28: Canada Wine Market Value: $ billion, 2002-2006 79
Table 29: Canada Wine Market Volume: Liters million, 2002-2006 80
Table 30: Canada Wine Market Segmentation I: % Share, by Value, 2006 81
Table 31: Canada Wine Market Segmentation II: % Share, by Value, 2006 82
Table 32: Canada Wine Market Share: % Share, by Volume, 2006 83
Table 33: Canada Wine Distribution: % Share, by Volume, 2006 91
Table 34: Canada Wine Market Value Forecast: $ billion, 2006-2011 92
Table 35: Canada Wine Market Volume Forecast: Liters million, 2006-2011 93
Table 36: Canada Size of Population (million) , 2002-2006 94
Table 37: Canada GDP (Constant 2000 Prices, $ billion), 2002-2006 94
Table 38: Canada Inflation, 2002-2006 94
Table 39: Canada Exchange Rate, 2002 95
Table 40: China Wine Market Value: $ billion, 2002-2006 97
Table 41: China Wine Market Volume: Liters million, 2002-2006 98
Table 42: China Wine Market Segmentation I: % Share, by Value, 2006 99
Table 43: China Wine Market Segmentation II: % Share, by Value, 2006 100
Table 44: China Wine Market Share: % Share, by Volume, 2006 101
Table 45: China Wine Distribution: % Share, by Volume, 2006 109
Table 46: China Wine Market Value Forecast: $ billion, 2006-2011 110
Table 47: China Wine Market Volume Forecast: Liters million, 2006-2011 111
Table 48: China Size of Population (million) , 2002-2006 112
Table 49: China GDP (Constant 2000 Prices, $ billion), 2002-2006 112
Table 50: China Inflation, 2002-2006 112
Table 51: China Exchange Rate, 2002 113
Table 52: Europe Wine Market Value: $ billion, 2002-2006 115
Table 53: Europe Wine Market Volume: Liters billion, 2002-2006 116
Table 54: Europe Wine Market Segmentation I: % Share, by Value, 2006 117
Table 55: Europe Wine Market Segmentation II: % Share, by Value, 2006 118
Table 56: Europe Wine Market Share: % Share, by Volume, 2006 119
Table 57: Europe Wine Distribution: % Share, by Volume, 2006 127
Table 58: Europe Wine Market Value Forecast: $ billion, 2006-2011 128
Table 59: Europe Wine Market Volume Forecast: Liters billion, 2006-2011 129
Table 60: Europe Exchange Rate, 2002 130
Table 61: France Wine Market Value: $ billion, 2002-2006 132
Table 62: France Wine Market Volume: Liters million, 2002-2006 133
Table 63: France Wine Market Segmentation I: % Share, by Value, 2006 134
Table 64: France Wine Market Segmentation II: % Share, by Value, 2006 135
Table 65: France Wine Market Share: % Share, by Volume, 2006 136
Table 66: France Wine Distribution: % Share, by Volume, 2006 144
Table 67: France Wine Market Value Forecast: $ billion, 2006-2011 145
Table 68: France Wine Market Volume Forecast: Liters million, 2006-2011 146
Table 69: France Size of Population (million) , 2002-2006 147
Table 70: France GDP (Constant 2000 Prices, $ billion), 2002-2006 147
Table 71: France Inflation, 2002-2006 147
Table 72: France Exchange Rate, 2002 148
Table 73: Germany Wine Market Value: $ billion, 2002-2006 150
Table 74: Germany Wine Market Volume: Liters million, 2002-2006 151
Table 75: Germany Wine Market Segmentation I: % Share, by Value, 2006 152
Table 76: Germany Wine Market Segmentation II: % Share, by Value, 2006 153
Table 77: Germany Wine Market Share: % Share, by Volume, 2006 154
Table 78: Germany Wine Distribution: % Share, by Volume, 2006 162
Table 79: Germany Wine Market Value Forecast: $ billion, 2006-2011 163
Table 80: Germany Wine Market Volume Forecast: Liters million, 2006-2011 164
Table 81: Germany Size of Population (million) , 2002-2006 165
Table 82: Germany GDP (Constant 2000 Prices, $ billion), 2002-2006 165
Table 83: Germany Inflation, 2002-2006 165
Table 84: Germany Exchange Rate, 2002 166
Table 85: Italy Wine Market Value: $ billion, 2002-2006 168
Table 86: Italy Wine Market Volume: Liters billion, 2002-2006 169
Table 87: Italy Wine Market Segmentation I: % Share, by Value, 2006 170
Table 88: Italy Wine Market Segmentation II: % Share, by Value, 2006 171
Table 89: Italy Wine Market Share: % Share, by Volume, 2006 172
Table 90: Italy Wine Distribution: % Share, by Volume, 2006 180
Table 91: Italy Wine Market Value Forecast: $ billion, 2006-2011 181
Table 92: Italy Wine Market Volume Forecast: Liters billion, 2006-2011 182
Table 93: Italy Size of Population (million) , 2002-2006 183
Table 94: Italy GDP (Constant 2000 Prices, $ billion), 2002-2006 183
Table 95: Italy Inflation, 2002-2006 183
Table 96: Italy Exchange Rate, 2002 184
Table 97: Japan Wine Market Value: $ billion, 2002-2006 186
Table 98: Japan Wine Market Volume: Liters million, 2002-2006 187
Table 99: Japan Wine Market Segmentation I: % Share, by Value, 2006 188
Table 100: Japan Wine Market Segmentation II: % Share, by Value, 2006 189
Table 101: Japan Wine Market Share: % Share, by Volume, 2006 190
Table 102: Japan Wine Distribution: % Share, by Volume, 2006 197
Table 103: Japan Wine Market Value Forecast: $ billion, 2006-2011 198
Table 104: Japan Wine Market Volume Forecast: Liters million, 2006-2011 199
Table 105: Japan Size of Population (million) , 2002-2006 200
Table 106: Japan GDP (Constant 2000 Prices, $ billion), 2002-2006 200
Table 107: Japan Exchange Rate, 2002 200
Table 108: Spain Wine Market Value: $ billion, 2002-2006 203
Table 109: Spain Wine Market Volume: Liters million, 2002-2006 204
Table 110: Spain Wine Market Segmentation I: % Share, by Value, 2006 205
Table 111: Spain Wine Market Segmentation II: % Share, by Value, 2006 206
Table 112: Spain Wine Market Share: % Share, by Volume, 2006 207
Table 113: Spain Wine Distribution: % Share, by Volume, 2006 215
Table 114: Spain Wine Market Value Forecast: $ billion, 2006-2011 216
Table 115: Spain Wine Market Volume Forecast: Liters million, 2006-2011 217
Table 116: Spain Size of Population (million) , 2002-2006 218
Table 117: Spain GDP (Constant 2000 Prices, $ billion), 2002-2006 218
Table 118: Spain Inflation, 2002-2006 218
Table 119: Spain Exchange Rate, 2002 219
Table 120: Netherlands Wine Market Value: $ million, 2002-2006 221
Table 121: Netherlands Wine Market Volume: Liters million, 2002-2006 222
Table 122: Netherlands Wine Market Segmentation I: % Share, by Value, 2006 223
Table 123: Netherlands Wine Market Segmentation II: % Share, by Value, 2006 224
Table 124: Netherlands Wine Market Share: % Share, by Volume, 2006 225
Table 125: Netherlands Wine Distribution: % Share, by Volume, 2006 233
Table 126: Netherlands Wine Market Value Forecast: $ million, 2006-2011 234
Table 127: Netherlands Wine Market Volume Forecast: Liters million, 2006-2011 235
Table 128: Netherlands Size of Population (million) , 2002-2006 236
Table 129: Netherlands GDP (Constant 2000 Prices, $ billion), 2002-2006 236
Table 130: Netherlands Inflation, 2002-2006 236
Table 131: Netherlands Exchange Rate, 2002 237
Table 132: United Kingdom Wine Market Value: $ billion, 2002-2006 239
Table 133: United Kingdom Wine Market Volume: Liters million, 2002-2006 240
Table 134: United Kingdom Wine Market Segmentation I: % Share, by Value, 2006 241
Table 135: United Kingdom Wine Market Segmentation II: % Share, by Value, 2006 242
Table 136: United Kingdom Wine Market Share: % Share, by Volume, 2006 243
Table 137: United Kingdom Wine Distribution: % Share, by Volume, 2006 251
Table 138: United Kingdom Wine Market Value Forecast: $ billion, 2006-2011 252
Table 139: United Kingdom Wine Market Volume Forecast: Liters million, 2006-2011 253
Table 140: United Kingdom Size of Population (million) , 2002-2006 254
Table 141: United Kingdom GDP (Constant 2000 Prices, $ billion), 2002-2006 254
Table 142: United Kingdom Inflation, 2002-2006 254
Table 143: United Kingdom Exchange Rate, 2002 255
Table 144: United States Wine Market Value: $ billion, 2002-2006 257
Table 145: United States Wine Market Volume: Liters million, 2002-2006 258
Table 146: United States Wine Market Segmentation I: % Share, by Value, 2006 259
Table 147: United States Wine Market Segmentation II: % Share, by Value, 2006 260
Table 148: United States Wine Market Share: % Share, by Volume, 2006 261
Table 149: United States Wine Distribution: % Share, by Volume, 2006 269
Table 150: United States Wine Market Value Forecast: $ billion, 2006-2011 270
Table 151: United States Wine Market Volume Forecast: Liters million, 2006-2011 271
Table 152: United States Size of Population (million) , 2002-2006 272
Table 153: United States GDP (Constant 2000 Prices, $ billion), 2002-2006 272
Table 154: United States Inflation, 2002-2006 272
Table 155: Key Facts: Patriarche Père et Fils 273
Table 156: Key Facts: Peter Mertes GMBH 274
Table 157: Key Facts: Zimmermann Graeff & Müller 275


List of Figures
Figure 1: Global Wine Market Value: $ billion, 2002-2006 32
Figure 2: Global Wine Market Volume: Liters billion, 2002-2006 33
Figure 3: Global Wine Market Segmentation I: % Share, by Value, 2006 34
Figure 4: Global Wine Market Segmentation II: % Share, by Value, 2006 35
Figure 5: Global Wine Market Share: % Share, by Volume, 2006 36
Figure 6: Forces Driving Competition in the Global Wine Market in 2006 37
Figure 7: Drivers of Buyer Power in the Global Wine Market in 2006 38
Figure 8: Drivers of Supplier Power in the Global Wine Market in 2006 39
Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Wine Market in 2006 40
Figure 10: Factors Influencing the Threat of Substitutes in the Global Wine Market in 2006 41
Figure 11: Drivers of Degree of Rivalry in the Global Wine Market in 2006 42
Figure 12: Global Wine Distribution: % Share, by Volume, 2006 43
Figure 13: Global Wine Market Value Forecast: $ billion, 2006-2011 44
Figure 14: Global Wine Market Volume Forecast: Liters billion, 2006-2011 45
Figure 15: Asia-Pacific Wine Market Value: $ billion, 2002-2006 47
Figure 16: Asia-Pacific Wine Market Volume: Liters million, 2002-2006 48
Figure 17: Asia-Pacific Wine Market Segmentation I: % Share, by Value, 2006 49
Figure 18: Asia-Pacific Wine Market Segmentation II: % Share, by Value, 2006 50
Figure 19: Asia-Pacific Wine Market Share: % Share, by Volume, 2006 51
Figure 20: Forces Driving Competition in the Wine Market in Asia-Pacific, 2006 52
Figure 21: Drivers of Buyer Power in the Wine Market in Asia-Pacific, 2006 53
Figure 22: Drivers of Supplier Power in the Wine Market in Asia-Pacific, 2006 54
Figure 23: Factors Influencing the Likelihood of New Entrants in the Wine Market in Asia-Pacific, 2006 55
Figure 24: Factors Influencing the Threat of Substitutes in the Wine Market in Asia-Pacific, 2006 56
Figure 25: Drivers of Degree of Rivalry in the Wine Market in Asia-Pacific, 2006 57
Figure 26: Asia-Pacific Wine Distribution: % Share, by Volume, 2006 58
Figure 27: Asia-Pacific Wine Market Value Forecast: $ billion, 2006-2011 59
Figure 28: Asia-Pacific Wine Market Volume Forecast: Liters million, 2006-2011 60
Figure 29: Belgium Wine Market Value: $ million, 2002-2006 62
Figure 30: Belgium Wine Market Volume: Liters million, 2002-2006 63
Figure 31: Belgium Wine Market Segmentation I: % Share, by Value, 2006 64
Figure 32: Belgium Wine Market Segmentation II: % Share, by Value, 2006 65
Figure 33: Belgium Wine Market Share: % Share, by Volume, 2006 66
Figure 34: Forces Driving Competition in the Wine Market in Belgium, 2006 67
Figure 35: Drivers of Buyer Power in the Wine Market in Belgium, 2006 68
Figure 36: Drivers of Supplier Power in the Wine Market in Belgium, 2006 69
Figure 37: Factors Influencing the Likelihood of New Entrants in the Wine Market in Belgium, 2006 70
Figure 38: Factors Influencing the Threat of Substitutes in the Wine Market in Belgium, 2006 72
Figure 39: Drivers of Degree of Rivalry in the Wine Market in Belgium, 2006 73
Figure 40: Belgium Wine Market Value Forecast: $ million, 2006-2011 74
Figure 41: Belgium Wine Market Volume Forecast: Liters million, 2006-2011 75
Figure 42: Canada Wine Market Value: $ billion, 2002-2006 79
Figure 43: Canada Wine Market Volume: Liters million, 2002-2006 80
Figure 44: Canada Wine Market Segmentation I: % Share, by Value, 2006 81
Figure 45: Canada Wine Market Segmentation II: % Share, by Value, 2006 82
Figure 46: Canada Wine Market Share: % Share, by Volume, 2006 83
Figure 47: Forces Driving Competition in the Wine Market in Canada, 2006 84
Figure 48: Drivers of Buyer Power in the Wine Market in Canada, 2006 85
Figure 49: Drivers of Supplier Power in the Wine Market in Canada, 2006 86
Figure 50: Factors Influencing the Likelihood of New Entrants in the Wine Market in Canada, 2006 87
Figure 51: Factors Influencing the Threat of Substitutes in the Wine Market in Canada, 2006 89
Figure 52: Drivers of Degree of Rivalry in the Wine Market in Canada, 2006 90
Figure 53: Canada Wine Distribution: % Share, by Volume, 2006 91
Figure 54: Canada Wine Market Value Forecast: $ billion, 2006-2011 92
Figure 55: Canada Wine Market Volume Forecast: Liters million, 2006-2011 93
Figure 56: China Wine Market Value: $ billion, 2002-2006 97
Figure 57: China Wine Market Volume: Liters million, 2002-2006 98
Figure 58: China Wine Market Segmentation I: % Share, by Value, 2006 99
Figure 59: China Wine Market Segmentation II: % Share, by Value, 2006 100
Figure 60: China Wine Market Share: % Share, by Volume, 2006 101
Figure 61: Forces Driving Competition in the Wine Market in China, 2006 102
Figure 62: Drivers of Buyer Power in the Wine Market in China, 2006 103
Figure 63: Drivers of Supplier Power in the Wine Market in China, 2006 104
Figure 64: Factors Influencing the Likelihood of New Entrants in the Wine Market in China, 2006 105
Figure 65: Factors Influencing the Threat of Substitutes in the Wine Market in China, 2006 107
Figure 66: Drivers of Degree of Rivalry in the Wine Market in China, 2006 108
Figure 67: China Wine Distribution: % Share, by Volume, 2006 109
Figure 68: China Wine Market Value Forecast: $ billion, 2006-2011 110
Figure 69: China Wine Market Volume Forecast: Liters million, 2006-2011 111
Figure 70: Europe Wine Market Value: $ billion, 2002-2006 115
Figure 71: Europe Wine Market Volume: Liters billion, 2002-2006 116
Figure 72: Europe Wine Market Segmentation I: % Share, by Value, 2006 117
Figure 73: Europe Wine Market Segmentation II: % Share, by Value, 2006 118
Figure 74: Europe Wine Market Share: % Share, by Volume, 2006 119
Figure 75: Forces Driving Competition in the Wine Market in Europe, 2006 120
Figure 76: Drivers of Buyer Power in the Wine Market in Europe, 2006 121
Figure 77: Drivers of Supplier Power in the Wine Market in Europe, 2006 122
Figure 78: Factors Influencing the Likelihood of New Entrants in the Wine Market in Europe, 2006 123
Figure 79: Factors Influencing the Threat of Substitutes in the Wine Market in Europe, 2006 125
Figure 80: Drivers of Degree of Rivalry in the Wine Market in Europe, 2006 126
Figure 81: Europe Wine Distribution: % Share, by Volume, 2006 127
Figure 82: Europe Wine Market Value Forecast: $ billion, 2006-2011 128
Figure 83: Europe Wine Market Volume Forecast: Liters billion, 2006-2011 129
Figure 84: France Wine Market Value: $ billion, 2002-2006 132
Figure 85: France Wine Market Volume: Liters million, 2002-2006 133
Figure 86: France Wine Market Segmentation I: % Share, by Value, 2006 134
Figure 87: France Wine Market Segmentation II: % Share, by Value, 2006 135
Figure 88: France Wine Market Share: % Share, by Volume, 2006 136
Figure 89: Forces Driving Competition in the Wine Market in France, 2006 137
Figure 90: Drivers of Buyer Power in the Wine Market in France, 2006 138
Figure 91: Drivers of Supplier Power in the Wine Market in France, 2006 139
Figure 92: Factors Influencing the Likelihood of New Entrants in the Wine Market in France, 2006 140
Figure 93: Factors Influencing the Threat of Substitutes in the Wine Market in France, 2006 142
Figure 94: Drivers of Degree of Rivalry in the Wine Market in France, 2006 143
Figure 95: France Wine Distribution: % Share, by Volume, 2006 144
Figure 96: France Wine Market Value Forecast: $ billion, 2006-2011 145
Figure 97: France Wine Market Volume Forecast: Liters million, 2006-2011 146
Figure 98: Germany Wine Market Value: $ billion, 2002-2006 150
Figure 99: Germany Wine Market Volume: Liters million, 2002-2006 151
Figure 100: Germany Wine Market Segmentation I: % Share, by Value, 2006 152
Figure 101: Germany Wine Market Segmentation II: % Share, by Value, 2006 153
Figure 102: Germany Wine Market Share: % Share, by Volume, 2006 154
Figure 103: Forces Driving Competition in the Wine Market in Germany, 2006 155
Figure 104: Drivers of Buyer Power in the Wine Market in Germany, 2006 156
Figure 105: Drivers of Supplier Power in the Wine Market in Germany, 2006 157
Figure 106: Factors Influencing the Likelihood of New Entrants in the Wine Market in Germany, 2006 158
Figure 107: Factors Influencing the Threat of Substitutes in the Wine Market in Germany, 2006 160
Figure 108: Drivers of Degree of Rivalry in the Wine Market in Germany, 2006 161
Figure 109: Germany Wine Distribution: % Share, by Volume, 2006 162
Figure 110: Germany Wine Market Value Forecast: $ billion, 2006-2011 163
Figure 111: Germany Wine Market Volume Forecast: Liters million, 2006-2011 164
Figure 112: Italy Wine Market Value: $ billion, 2002-2006 168
Figure 113: Italy Wine Market Volume: Liters billion, 2002-2006 169
Figure 114: Italy Wine Market Segmentation I: % Share, by Value, 2006 170
Figure 115: Italy Wine Market Segmentation II: % Share, by Value, 2006 171
Figure 116: Italy Wine Market Share: % Share, by Volume, 2006 172
Figure 117: Forces Driving Competition in the Wine Market in Italy, 2006 173
Figure 118: Drivers of Buyer Power in the Wine Market in Italy, 2006 174
Figure 119: Drivers of Supplier Power in the Wine Market in Italy, 2006 175
Figure 120: Factors Influencing the Likelihood of New Entrants in the Wine Market in Italy, 2006 176
Figure 121: Factors Influencing the Threat of Substitutes in the Wine Market in Italy, 2006 178
Figure 122: Drivers of Degree of Rivalry in the Wine Market in Italy, 2006 179
Figure 123: Italy Wine Distribution: % Share, by Volume, 2006 180
Figure 124: Italy Wine Market Value Forecast: $ billion, 2006-2011 181
Figure 125: Italy Wine Market Volume Forecast: Liters billion, 2006-2011 182
Figure 126: Japan Wine Market Value: $ billion, 2002-2006 186
Figure 127: Japan Wine Market Volume: Liters million, 2002-2006 187
Figure 128: Japan Wine Market Segmentation I: % Share, by Value, 2006 188
Figure 129: Japan Wine Market Segmentation II: % Share, by Value, 2006 189
Figure 130: Japan Wine Market Share: % Share, by Volume, 2006 190
Figure 131: Forces Driving Competition in the Wine Market in Japan, 2006 191
Figure 132: Drivers of Buyer Power in the Wine Market in Japan, 2006 191
Figure 133: Drivers of Supplier Power in the Wine Market in Japan, 2006 192
Figure 134: Factors Influencing the Likelihood of New Entrants in the Wine Market in Japan, 2006 193
Figure 135: Factors Influencing the Threat of Substitutes in the Wine Market in Japan, 2006 195
Figure 136: Drivers of Degree of Rivalry in the Wine Market in Japan, 2006 196
Figure 137: Japan Wine Distribution: % Share, by Volume, 2006 197
Figure 138: Japan Wine Market Value Forecast: $ billion, 2006-2011 198
Figure 139: Japan Wine Market Volume Forecast: Liters million, 2006-2011 199
Figure 140: Spain Wine Market Value: $ billion, 2002-2006 203
Figure 141: Spain Wine Market Volume: Liters million, 2002-2006 204
Figure 142: Spain Wine Market Segmentation I: % Share, by Value, 2006 205
Figure 143: Spain Wine Market Segmentation II: % Share, by Value, 2006 206
Figure 144: Spain Wine Market Share: % Share, by Volume, 2006 207
Figure 145: Forces Driving Competition in the Wine Market in Spain, 2006 208
Figure 146: Drivers of Buyer Power in the Wine Market in Spain, 2006 209
Figure 147: Drivers of Supplier Power in the Wine Market in Spain, 2006 210
Figure 148: Factors Influencing the Likelihood of New Entrants in the Wine Market in Spain, 2006 211
Figure 149: Factors Influencing the Threat of Substitutes in the Wine Market in Spain, 2006 213
Figure 150: Drivers of Degree of Rivalry in the Wine Market in Spain, 2006 214
Figure 151: Spain Wine Distribution: % Share, by Volume, 2006 215
Figure 152: Spain Wine Market Value Forecast: $ billion, 2006-2011 216
Figure 153: Spain Wine Market Volume Forecast: Liters million, 2006-2011 217
Figure 154: Netherlands Wine Market Value: $ million, 2002-2006 221
Figure 155: Netherlands Wine Market Volume: Liters million, 2002-2006 222
Figure 156: Netherlands Wine Market Segmentation I: % Share, by Value, 2006 223
Figure 157: Netherlands Wine Market Segmentation II: % Share, by Value, 2006 224
Figure 158: Netherlands Wine Market Share: % Share, by Volume, 2006 225
Figure 159: Forces Driving Competition in the Wine Market in the Netherlands, 2006 226
Figure 160: Drivers of Buyer Power in the Wine Market in the Netherlands, 2006 227
Figure 161: Drivers of Supplier Power in the Wine Market in the Netherlands, 2006 228
Figure 162: Factors Influencing the Likelihood of New Entrants in the Wine Market in the Netherlands, 2006 229
Figure 163: Factors Influencing the Threat of Substitutes in the Wine Market in the Netherlands, 2006 231
Figure 164: Drivers of Degree of Rivalry in the Wine Market in the Netherlands, 2006 232
Figure 165: Netherlands Wine Distribution: % Share, by Volume, 2006 233
Figure 166: Netherlands Wine Market Value Forecast: $ million, 2006-2011 234
Figure 167: Netherlands Wine Market Volume Forecast: Liters million, 2006-2011 235
Figure 168: United Kingdom Wine Market Value: $ billion, 2002-2006 239
Figure 169: United Kingdom Wine Market Volume: Liters million, 2002-2006 240
Figure 170: United Kingdom Wine Market Segmentation I: % Share, by Value, 2006 241
Figure 171: United Kingdom Wine Market Segmentation II: % Share, by Value, 2006 242
Figure 172: United Kingdom Wine Market Share: % Share, by Volume, 2006 243
Figure 173: Forces Driving Competition in the Wine Market in the United Kingdom, 2006 244
Figure 174: Drivers of Buyer Power in the Wine Market in the United Kingdom, 2006 245
Figure 175: Drivers of Supplier Power in the Wine Market in the United Kingdom, 2006 246
Figure 176: Factors Influencing the Likelihood of New Entrants in the Wine Market in the United Kingdom, 2006 247
Figure 177: Factors Influencing the Threat of Substitutes in the Wine Market in the United Kingdom, 2006 249
Figure 178: Drivers of Degree of Rivalry in the Wine Market in the United Kingdom, 2006 250
Figure 179: United Kingdom Wine Distribution: % Share, by Volume, 2006 251
Figure 180: United Kingdom Wine Market Value Forecast: $ billion, 2006-2011 252
Figure 181: United Kingdom Wine Market Volume Forecast: Liters million, 2006-2011 253
Figure 182: United States Wine Market Value: $ billion, 2002-2006 257
Figure 183: United States Wine Market Volume: Liters million, 2002-2006 258
Figure 184: United States Wine Market Segmentation I: % Share, by Value, 2006 259
Figure 185: United States Wine Market Segmentation II: % Share, by Value, 2006 260
Figure 186: United States Wine Market Share: % Share, by Volume, 2006 261
Figure 187: Forces Driving Competition in the Wine Market in the United States, 2006 262
Figure 188: Drivers of Buyer Power in the Wine Market in the United States, 2006 263
Figure 189: Drivers of Supplier Power in the Wine Market in the United States, 2006 264
Figure 190: Factors Influencing the Likelihood of New Entrants in the Wine Market in the United States, 2006 265
Figure 191: Factors Influencing the Threat of Substitutes in the Wine Market in the United States, 2006 267
Figure 192: Drivers of Degree of Rivalry in the Wine Market in the United States, 2006 268
Figure 193: United States Wine Distribution: % Share, by Volume, 2006 269
Figure 194: United States Wine Market Value Forecast: $ billion, 2006-2011 270
Figure 195: United States Wine Market Volume Forecast: Liters million, 2006-2011 271



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