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Introduction

TransAlta Corporation is positioning itself to succeed in a competitive power generation market by building on its strengths as an operator and developer of assets. To achieve this objective, the company has taken a portfolio approach to its assets where it regularly reviews their performance to ensure they increase returns, grow earnings, and meet production targets.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis

Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

TransAlta Corporation (TransAlta) is engaged in the production and sale of electric energy. The company focuses on generating electricity in Canada, the US, Mexico, and Australia, through its facilities fuelled by coal, gas, hydro, wind, and geothermal resources.

TransAlta recorded revenues of C$2,796.5 million (approximately $2,400 million) during the fiscal year ended December 2006, a decrease of 1.5% compared with 2005.

As on December 31, 2006, TransAlta had 8,366 megawatts (MW) of gross generating capacity in operation (7,962 MW net ownership interest) and 353 MW net under construction.

Reasons to Purchase

Access all the important information and analysis on the company in a single report

Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain

Gain access to company's adjusted five year financial data along with key ratios and market capitalization

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 8
Locations and Subsidiaries 10
Company Financials 11
Overview 11
Revenue by Segment 11
Revenue by Geography 11
Products and Services List 13
Major Products and Services List 13
Competitors and Strategic Business Relationships 14
Key Competitors 14
Suppliers/ Partners 14
Clients 14
Shareholders 15
Strategy 16
Company Statement 16
Strategy 23
Corporate Social Responsibility 25
SWOT Analysis 27
Overview 27
Strengths 28
Weaknesses 29
Opportunities 30
Threats 31
Value Chain Analysis 32
Overview 32
Upstream Energy 32
Midstream Energy 33
Wholesale Energy 33
Power Generation 33
Utilities Networks 33
Utilities Retail/ Wholesale 33
Key Employees 35
List of Key Employees 35
Key Employee Biographies 37
Financial Overview 47
Financial Summary 47
Appendix 49
Ask the analyst 49
Datamonitor consulting 49
Disclaimer 49



TABLES
Table 1: TransAlta Corporation - Key Facts 5
Table 2: TransAlta Corporation - Other Locations and Subsidiaries 10
Table 3: TransAlta Corporation - Revenue by Segment 11
Table 4: TransAlta Corporation - Revenue by Geography 12
Table 5: TransAlta Corporation - Products and Services Categories 13
Table 6: TransAlta Corporation - Key Competitors 14
Table 7: TransAlta Corporation - Key Shareholders* 15
Table 8: TransAlta Corporation - SWOT Analysis Summary 27
Table 9: TransAlta Corporation - Value Chain Analysis 32
Table 10: TransAlta Corporation - Key Employees 35
Table 11: TransAlta Corporation - Financial Summary 47