Ajouter aux favoris   Ajouter cette page à mon bookmark --- SOCIAL BOOKMARKING --- Digg Furl del.icio.us Netscape

Datamonitor's Ice cream in the Netherlands industry profile is an essential resource for top-level data and analysis covering the Ice cream industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The ice cream market consists of the total revenues generated through the sale of artisinal ice cream, frozen yogurt, impulse ice cream and take-home ice cream. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates. Market shares by company or distribution channel have been calculated based upon the market's status in 2007.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 18
7.5 Substitutes 20
7.6 Rivalry 21


CHAPTER 8 Leading Companies 22
8.1 Unilever 22
8.2 Nestle SA 25
8.3 Mars, Inc. 29
CHAPTER 9 Distribution 30
CHAPTER 10 Market Forecasts 31
10.1 Market Value Forecast 31
10.2 Market Volume Forecast 32
CHAPTER 11 Demographics 33
CHAPTER 12 Appendix 35
12.1 Methodology 35
12.2 Industry Associations 36
12.3 Related Datamonitor Research 36

LIST OF TABLES
Table 1: Netherlands Ice Cream Market Value: $ million, 2003-2007 9
Table 2: Netherlands Ice Cream Market Volume: Liters million, 2003-2007 10
Table 3: Netherlands Ice Cream Market Segmentation I: % Share, by Value, 2007 11
Table 4: Netherlands Ice Cream Market Segmentation II: % Share, by Value, 2007 12
Table 5: Netherlands Ice Cream Market Share: % Share, by Value, 2007 13
Table 6: Key Facts: Unilever 22
Table 7: Key Financials: Unilever 24
Table 8: Key Facts: Nestle SA 25
Table 9: Key Financials: Nestle SA 28
Table 10: Key Facts: Mars, Inc. 29
Table 11: Netherlands Ice Cream Distribution: % Share, by Value, 2007 30
Table 12: Netherlands Ice Cream Market Value Forecast: $ million, 2007-2012 31
Table 13: Netherlands Ice Cream Market Volume Forecast: Liters million, 2007-2012 32
Table 14: Netherlands Size of Population (million) , 2003-2007 33
Table 15: Netherlands GDP (Constant 2000 Prices, $ billion), 2003-2007 33
Table 16: Netherlands Inflation, 2003-2007 33
Table 17: Netherlands Exchange Rate, 2003 34