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| Commerce De Détail > Etude de marché sectorielle |
| China Passenger Car Market Channel Report, 2007-2008 |
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€ 1 760,00 |
Editeur
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Research In China |
Langue
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Anglais |
Date de publication : |
Mars 2008 |
Taille du document : |
106 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| China Passenger Car Market Channel Report, 2007-2008 |
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The report first provides you with the output and sales of China's auto industry in 2007 and then introduces China's top ten brands in the year in terms of output and sales in the first chapter of the report. According to the key indicators in 31 provinces, autonomous regions and municipalities directly under the central government, related to passenger cars, including per capita GDP, per capita disposable income, urban road length, the number of city buses, the second chapter of the report divides China's auto market into several regional ones with grades attached to each of them and makes SWOT analysis of urban auto markets in ten selected cities, to which the current market status of passenger cars and the future development of auto markets are provided. In the third chapter, the report summarizes the characteristics of regional distribution of local producers' market channels and then gives you an introduction of their respective channel distribution with their own advantages in certain regions highlighted. Based on the scores on the intensiveness of market competition, market size and degree of regional preference for brands (manufacturers) in the second and third chapters, regional markets are graded to provide references for manufacturers in extending their channels in the last chapter, which also makes analysis of changes in market channels of passenger cars.
China's auto industry is in the process of a rapid development. According to statistics of Chinese Association of Automobile Manufacturers (CAAM), the output of China passenger cars rose to 4.95 million units in 2007 from 1.09 million units in 2002, an increase of 3.8592 million units, representing the average annual growth rate of 35.33 percent.
Market channels of China passenger cars have also obvious regional characteristics. Take Shenzhen City as an example, the city had 67,300 passenger cars in 2004 and the figure rose to 131,300 in 2007, representing average annual growth rate of 24.95 percent.
The top tree factors influencing auto consumers in Shenzhen are in turn price (35%), safety (26%) and brands (20%). As to fuel consumption, compared with consumers of other cities like Beijing, Shanghai, Chengdu and Guangzhou, Shenzhen consumers are relatively indifferent to it, accounting for only 4 percent.
As far as information gathering channels are concerned, Shenzhen consumers have their own characteristics. The top three channels are: going to 4s shops to see cars, which accounts for 33 percent, inquiring it from friends with experiences, which accounts for 27 percent, and trial driving, which accounts for 12 percent.
At present, there are a total of more than 30,000 auto dealers in China and 4s shops account for over one thirds of them. According to incomplete statistics, China's 21 local manufacturers of passenger cars have 7,604 sales outlets named after brands or producers.
Based on the data of the regional distribution of local producers' sales outlets, we can see the characteristics of market channels, which are as follows.
1. Dealers of passenger car are excessively concentrated in developed provinces and municipalities.
2. The distribution network of the 21 passenger car manufacturers can be divided into five categories based on the similarity of provinces and municipalities. The distribution network of manufacturers' brands in category 1 and 2 is relatively weak in developed areas, while that in category 3, 4 and 5 is comparatively strong in such areas.
3. There exist distinctive differences in choices between producers and regional dealers.
4. Market competition in less developed areas is more intensive than that in developed areas.
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1. Analysis of Output and Sales of China Passenger Car Market, 2003-2007 1.1 Output of China Passenger Cars, 2003-2007 1.2 Sales of Passenger Cars in China, 2003-2007 1.3 Top 10 Passenger Car Producers in Terms of Sales, 2005-2007 1.3.1 FAW Volkswagen 1.3.2 Shanghai Volkswagen 1.3.3 Shanghai GM 1.3.4 Chery 1.3.5 FAW Toyota 1.3.6 Dongfeng Nissan 1.3.7Guangzhou Honda 1.3.8 Geely 1.3.9 Changan Ford 1.3.10 Citroen
2. Major Regional Sales of Passenger Cars in China in 2007 2.1 Market Division of China Passenger Cars 2.1.1 Market Division Basis of China Passenger Cars 2.1.2 Division of Regional Market of China Passenger Cars 2.2 Major Urban Markets of China Passenger Cars 2.2.1 Beijing 2.2.2 Shanghai 2.2.3 Guangzhou 2.2.4 Shenzhen 2.2.5 Chengdu 2.2.6 Chongqing 2.2.7 Dongguan 2.2.8 Haikou 2.2.9 Fuzhou 2.2.10 Tianjin
3. Distribution Channels of China Passenger Cars in 2007 3.1 Overall Analysis of China Auto Distribution Channels 3.2 Characteristics of China Auto Distribution Channels 3.3 Distribution Channels of China Major Auto Manufacturers 3.3.1 FAW-Volkswagen 3.3.2 FAW Toyota 3.3.3Shanghai Volkswagen 3.3.4 Citroen 3.3.5 SAIC-GM 3.3.6 Dongfeng Nissan 3.3.7 Changan Ford 3.3.8 Chery 3.3.9 Geely Car 3.3.10 Guangzhou Honda 3.3.11 Beijing Hyundai 3.3.12 Guangzhou Toyota 3.3.13 Shanghai Automotive 3.3.14 Hainan Mazda 3.3.15 Dongnan Automobile 3.3.16 Dongfeng Yuedakia 3.3.17 Tianjin FAW 3.3.18 BYD Auto 3.3.19 Huachen Jinbei 3.3.20 Changan Automobile 3.3.21 Changan Suzuki 3.3.22 Nanjing Soyat 4. Developing Trend of Market Channels of China Auto Manufacturers 4.1 Strategies for Extending Regional Market Channels of China Passenger Cars 4.2 Reform of China Auto Distribution Channels
Output of Passenger Cars in China, 2002-2007 Market Size of China's Passenger Cars, 2002 -2007 Sales of Top 10 Manufacturers with the Largest Volume of Sales in China, 2005-2007 Production and Sales of FAW by Car Type, January-November, 2007 Production and Sales of Shanghai Volkswagen by Car Type, January-November, 2007 Production and Sales of Shanghai GM by Car Type, January-November, 2007 Production and Sales of Chery by Car Type, January-November, 2007 Production and Sales of FAW Toyota by Car Type, January-November, 2007 Production and Sales of Dongfeng Nissan by Car Type, January-November, 2007 Production and Sales of Guangzhou Honda by Car Type, January-November, 2007 Production and Sales of Geely by Car Type, January-November, 2007 Production and Sales of Changan Ford by Car Type, January-November, 2007 Production and Sales of Citroen by Car Types January-November, 2007 Important Indicators of Domestic 31 Provinces and Cities Factor Loading of Overall Regional Indicator Overall Indicator Scored and Classified of Domestic 31 Provinces and Cities Sales Volume of Passenger Cars in Beijing, 2005-2007 Percentage of Age Structure of Auto Consumers of Beijing Percentage Composition of Factors Valued by Auto Consumers of Beijing Percentage Composition of Information Sources of Auto Consumers of Beijing Percentage Composition of Car Purchase Decision-Makers in Beijing SWOT Analysis of Beijing's Auto Market Percentage of Age Structure of Auto Consumers of Shanghai Percentage Composition of Car Purchase Decision-makers in Shanghai Percentage Composition of Factors Valued by Auto Consumers of Shanghai Percentage Composition of Information Sources of Auto Consumers of Shanghai SWOT Analysis of Shanghai's Auto Market Consumption of Passenger Cars in Guangzhou, 2002-2007 Percentage Composition of Factors Valued by Auto Consumers of Guangzhou Top 10 Best Sellers in Guangzhou's Market of Passenger Cars Percentage Composition of Age Structure of Auto Consumers of Guangzhou Percentage Composition of Car Purchase Decision-makers in Guangzhou Percentage Composition of Information Sources of Auto Consumers of Guangzhou SWOT Analysis of Guangzhou's Auto Market Consumption of Passenger Cars in Shenzhen, 2004-2007 Top 10 Brands with the Largest Sales Volume in Shenzhen, 2004-2007 Auto Manufacturers of Top 10 Best Sellers in Shenzhen, 2005-2007 Percentage Composition of Car Purchase Decision-makers in Shenzhen Composition of Factors Influencing Auto Consumers of Shenzhen Percentage Composition of Information Sources of Auto Consumers of Shenzhen SWOT Analysis of Shenzhen's Auto Market Consumption of Passenger Cars of Chengdu, 2006-2007 Percentage Composition of Age Structure of Auto Consumers of Chengdu Percentage Composition of Car Purchase Decision-makers in Chengdu Percentage Composition of Factors Valued by Auto Consumers of Chengdu Percentage Composition of Information Sources of Auto Consumers of Chengdu SWOT Analysis of Chengdu's Auto Market Consumption of Passenger Cars in Chongqing, 2005-2007 SWOT Analysis of Chongqing's Auto Market Consumption of Passenger Cars in Dongguan, 2005-2007 Top 10 Manufacturers of Best Sellers and Their Sales Volumes in Dongguan in 2007 Top 10 Brands of Best Sellers and Their Sales Volumes in Dongguan in 2007 SWOT Analysis of Dongguan's Auto Market Sales Volume of Passenger Cars in Haikou, 2005-2007 SWOT Analysis of Haikou's Auto Market Sales Volume of Passenger Cars in Fuzhou, 2004-2007 SWOT Analysis of Fuzhou's Auto Market Consumption of Passenger Cars in Tianjin, 2005-2007 SWOT Analysis of Tianjin's Auto Market Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (I) Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (II) Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (III) Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (IV) Percentage of Dealers of Passenger Cars in 8 Key Provinces and Cities of Advanced Economy like Guangdong, Shandong and Jiangsu Classification of Types of Distribution Networks of Passenger Car Manufactures by Province and City Scoring on Regional Preference of Passenger Car Manufacturers Scoring on Regional Manufacturers of Passenger Car Dealers of FAW by Brand Percentage Composition of Channels of Key Regional Outlets of FAW Volkswagen Distribution of Dealers of FAW Toyota by Region Percentage Composition of Channels of Key Regional Outlets of FAW Toyota Classification of Dealers of Shanghai Volkswagen by Region Percentage of Dealers of Shanghai Volkswagen in Key Regions to Its Total Dealers Quantity and Percentage of Distribution Networks of Skoda in Key Economic Areas Distributors of Citroen by Brand Percentage of Dealers of Citroen in Key Regions to Its Total Dealers Distributors of Shanghai GM by Brand Percentage of Dealers of Shanghai GM in Key Regions to Its Total Dealers Distribution of Dealers of Dongfeng Nissan Percentage of Dealers of Dongfeng Nissan in Key Regions to Its Total Dealers Distribution of Dealers of Changan Ford Percentage of Dealers of Changan Ford in Key Regions to Its Total Dealers Distribution of Dealers of Chery Percentage of Dealers of Chery in Key Regions to Its Total Dealers Distribution of Dealers of Geely Automobile Percentage of Dealers of Geely Automobile in Key Regions to Its Total Dealers Distribution of Dealers of Guangzhou Honda Percentage of Dealers of Guangzhou Honda in Key Regions to Its Total Dealers Regional Distribution and Percentage of Distribution Network of Beijing Hyundai Quantity and Percentage of Distribution Networks of Beijing Hyundai in Key Regions Quantity and Percentage of Distribution Network of Guangdong Toyota by Region Quantity and Percentage of Distribution Network of Guangdong Toyoda in Key Regions Quantity and Percentage of Distribution Network of SAIC ROEWE by Region Quantity and Percentage of Sales Network of SAIC ROEWE in Key Regions Quantity and Percentage of Distribution Network of Hainan Mazda by Region Quantity and Proportion of Distribution Network of Hainan Mazda in Key Regions Quantity and Percentage of Regional Distribution Network of Dongnan Automobile Quantity and Percentage of Distribution Network of Dongnan Automobile in Key Regions Quantity and Percentage of Regional Distribution Network of Dongfeng Yuedakia Quantity and Percentage of Distribution Network of Dongfeng Yuedakia in Key Regions Quantity and Percentage of Regional Distribution Network of Tianjin FAW Quantity and Percentage of Distribution Network of Tianjin FAW in Key Regions Quantity and Percentage of Regional Distribution Network of BYD Quantity and Percentage of Distribution Network of BYD in Key Regions Quantity and Percentage of Regional Distribution Network of Huachen Jinbei Quantity and Percentage of Distribution Network of Huachen Jinbei in Key Regions Quantity and Percentage of Regional Distribution Network of Changan Automobile Quantity and Percentage of Distribution Network of Changan Automobile in Key Regions Quantity and Percentage of Regional Distribution Network of Changan Suzuki Quantity and Percentage of Distribution Network of Changan Suzuki in Key Regions Quantity and Percentage of Regional Distribution Network of Soyat Quantity and Percentage of Distribution Network of Soyat in Key Regions Tendency of Domestic Market for Intensiveness of Relative Competition Top 10 Sales Volume and Market Shares of Passenger Cars in China by Province and City Sales Volume, Market Share and Growth Rate of Passenger Cars by Region Scoring on Various Factor Indicators Regarding Extension of Regional Channels of Passenger Cars by Region
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