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just-auto estimates that the OE (original equipment) starter battery market across Europe, Japan, North America and China was worth some EUR856m in 2007, and has a potential to exceed EUR1bn in 2014.

The global automotive battery market is highly competitive. Battery makers compete on price, quality, technical innovation, service and warranty, and consolidation among the major battery manufacturers continues to shape the industry.

A number of other factors are also shaping the lead-acid automotive starter battery market. Some are market driven, whilst others are outside manufacturers’ control. With a significant rise in the cost per metric ton of lead over the past year, the price of oil driving up the cost of polypropylene used in battery manufacture, and imported batteries flooding in from emerging economies, they continue to pose a serious challenge to European manufacturers.

This fourth edition of the automotive batteries report provides an extensive overview of the global market, with top-level product fitment forecasts showing how the OE market for lead-acid starter batteries will evolve in Europe, Japan and North America.

Forecasts also show the OE, OES (original equipment supply), and independent aftermarket for lead-acid starter batteries for passenger cars and commercial vehicles from 2004 through to 2014 for selected regions.

Key trends, and recent innovations in starter batteries and batteries for alternative drive systems are discussed, and comment from executives, such as Paul Matarewicz, managing director of the renamed UK subsidiary, Johnson Controls Batteries and VW group research chief Juergen Leohold are included.

Chapter 1: Introduction – A quick look at the number of factors shaping the lead-acid automotive starter battery market.

Chapter 2: The market – This extensive chapter provides an overview of market trends, and includes comment from industry executives. The major market players are investigated and coverage of the emerging markets, China, Eastern Europe and India are offered.

Forecasts show how the OE market for lead-acid starter batteries will evolve in Europe, Japan and North America from 2004 through to 2014, and market share for OEM, OES and the independent aftermarket for lead-acid starter batteries (in passenger cars and light vehicles) for selected regions are also included.

Chapter 3: Technical review – In this chapter we define the elements of starter batteries, and batteries for alternative drive systems, such as lead-acid, nickel, and lithium-ion. Recent innovations in the starter batteries, as well as advanced battery technology market are investigated, and an exclusive Q&A with Mark Verbrugge, General Motors’ representative member of the US Advanced Battery Consortium Management Committee, discussing the state of play with advanced batteries is also included.

Chapter 4: Manufacturers - Learn more about the main manufacturers latest movements with these company profiles. Read about Exide Technologies, Fiamm, GS Yuasa Corp and Johnson Controls’ customers, products, facilities, revenues, and mergers and acquisitions.

Chapter 1 Introduction

Chapter 2 The market
Market trends
Market players
Banner
Exide Technologies
Fiamm
GS Yuasa Corp
Johnson Controls
Shin-Kobe Electric Machinery
Emerging markets
China
Eastern Europe
India
Market shares
Europe
North America
Market forecasts

Chapter 3 Technical review
Defining the elements
Starter batteries
Batteries for alternative drive systems
Starter battery developments
Alternative drive battery developments
Q&A with the US Advanced Battery Consortium
Other innovations

Chapter 4 Manufacturers
Exide Technologies
Fiamm
GS Yuasa Corp
Johnson Controls

List of figures
Figure 1: Lithium-ion automotive battery manufacturing facility, Nersac, France

Figure 2: Global OEM and aftermarket market shares of automotive lead-acid starter batteries for passenger cars and light vehicles, 2007 (% of sales volume)

Figure 3: European OEM and OES market shares of automotive lead-acid starter batteries for passenger cars and light vehicles, 2007 (% of sales volume)

Figure 4: European independent aftermarket market shares of automotive lead-acid starter batteries for passenger cars and light vehicles, 2007 (% of sales volume)

Figure 5: German independent aftermarket market shares of automotive lead-acid starter batteries for passenger cars and light vehicles, 2007 (% of sales volume)

Figure 6: UK independent aftermarket market shares of automotive lead-acid starter batteries for passenger cars and light vehicles, 2007 (% of sales volume)

Figure 7: French independent aftermarket market shares of automotive lead-acid starter batteries for passenger cars and light vehicles, 2007 (% of sales volume)

Figure 8: North American OEM market shares of automotive lead-acid starter batteries for passenger cars and light vehicle applications, 2007 (% of sales volume)

Figure 9: The Lithium-ion Battery System by Johnson Controls-Saft Advanced Power Solutions. This system was shown in a hybrid SUV at the 2007 North American International Auto Show in Detroit, US

List of tables
Table 1: Market volume of OE lead-acid starter batteries for passenger cars and light trucks, Europe, Japan, North America and China, 2004-2014 (units ‘000s)

Table 2: Market value of OE lead-acid starter batteries for passenger cars and light trucks, Europe, Japan, North America and China, 2004-2014 (EUR ‘000s)

Table 3: Market volume of lead-acid starter batteries for passenger cars distributed through the OES and independent aftermarket, Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden and the UK, 2004-2014 (units ‘000s)

Table 4: Market volume of lead-acid starter batteries for commercial vehicles (less than 3.5 ton) distributed through the OES and independent aftermarket, Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden and the UK, 2004-2014 (units ‘000s)

Table 5: Battery system requirements for alternative drive systems

Table 6: Exide Technologies’ transportation battery manufacturing plants and offices worldwide, 2008

Table 7: Johnson Controls’ Power Solutions’ plants and distribution centres worldwide, 2008