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This report analyzes the worldwide markets for Wine in Millions of Liters. The major product segments analyzed are Still Wine (Still Red, Still White, & Still Rose), Sparkling Wine, Fortified Wine, Vermouth, and Others (include non-grape wine, wine coolers and ice wine). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 1573 companies including many key and niche players worldwide such as Bacardi Limited, Brown-Forman Corp., Castel Group, Constellation Brands, Inc., Robert Mondavi Winery, Hardy Wine Company, E.&J. Gallo Winery, Boizel Chanoine Champagne, Maison Burtin, Kendall-Jackson Wines Estates Ltd., LVMH Moët Hennessy – Louis Vuitton S.A., Remy Cointreau Group, Pernod Ricard Groupe, Pernod Ricard UK, Foster's Group Limited, and Vina Concha y Toro. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions And Scope Of Study I-3
Still Wines I-3
Red Wines I-4
White Wines I-4
Rose Wines I-4
Sparkling Wines I-4
Fortified Wines I-4
Vermouth I-5
Others I-5
Non-Grape Wine I-5
Wine Coolers I-5
Ice Wine I-5


II. EXECUTIVE SUMMARY

1. Market Overview II-1
Key Challenges Facing the Global Wine Industry II-1
Industry Overview II-2
Alcoholic Beverages: An Integral Part of Various Customs II-2
Wine: Smallest Segment in the Alcoholic Beverages Market II-2
Characteristics of Wine Market II-2
Key Market Statistics II-3
Table 1: Global Wine Market (2005): Breakdown of Wine
Production in Million Liters In Major Countries - France,
Italy, Spain, the United States, Argentina, Australia, South
Africa, Germany, Chile China and Portugal (includes
corresponding Graph/Chart) II-3

Table 2: Global Wine Market (2005): Per Capita Consumption in
Liters by Select Country - France, Italy, Portugal, Croatia,
Switzerland, Spain, Denmark, Hungary, Uruguay, Austria,
Argentina, Greece, Romania, Germany, Netherlands, Australia,
Belgium-Luxembourg, New Zealand, United Kingdom, Ireland, and
United States (includes corresponding Graph/Chart) II-3
World Trade Statistics II-4
Table 3: World Wine Exports (2005): Percentage Breakdown of
Export Volume by Country-Italy, France, Spain, Australia,
Chile, The US, Moldova, South Africa, Germany, Argentina,
Portugal and Others (includes corresponding Graph/Chart) II-4

Table 4: World Wine Imports (2005): Percentage Breakdown of
Import Volume by Country - The UK, Germany, The USA, Russia,
France, The Netherlands, Other Central Eastern Europe,
Canada, Belgium- Luxembourg and Denmark (includes
corresponding Graph/Chart) II-4

Table 5: World Wine Exports (2005): Percentage Breakdown of
Export Value by Country - France, Italy, Australia, Spain,
Chile, Germany, The US, South Africa, Portugal, New Zealand,
Argentina and Others* (includes corresponding Graph/Chart) II-5

Table 6: World Wine Imports (2005): Percentage Breakdown of
Import Value by Country - The UK, The USA, Germany,
Belgium-Luxembourg, Canada, Netherlands, Japan, Switzerland,
Russia, France, Denmark, Sweden and Others* (includes
corresponding Graph/Chart) II-5

Table 7: Global Bottle Wine Market (2005): Percentage Share
Breakdown of Value Sales through Leading Distribution
Channels in Select Countries - France, Italy, USA, Chile,
Germany, Spain, and Australia (includes corresponding
Graph/Chart) II-6
Global Trends II-6
New World Wine Producers Capturing France’s Global Market Share II-6
New World Wines vs. Old World Wines II-7
Inflated Production Holds Value Growth II-7
Sophisticated Lifestyles Elevate Wine Consumption II-7
Health Benefits Driving Growth in Wine Market II-7
Wine Decreases Risk of Dementia II-8
Popularity of Still Red Wine II-8
Health Benefits of Red Wine Consumption II-8
Champagne Consumption II-8
Supply Deficit: A Major Threat II-9
Impact of Champagne Bubbles II-9
Emergence of Online Wine II-9
TCA Contamination II-9
Bag-in-Box Wine II-10
Table 8: Leading Brands in the Global Bag-in-Box Wine Market
(2004): Percentage Breakdown for White Zinfandel, Chablis,
Other Special Natural, Blush Chablis, White Grenache,
Chardonnay, Merlot, Cabernet Sauvignon and Others (includes
corresponding Graph/Chart) II-10
Point-of-Sale Items II-10
Core Wine Consumers vs. Marginal Wine Consumers II-10
Distribution II-11
Other Developments II-12
Trends in Lifestyle II-12
Busy Lifestyles II-12
Trendy Drink II-12
Disposable Income II-12
Urbanization II-13
Climatic Factors II-13
Wine-Drinking Occasions II-13
Dining Out II-13
Health Benefits - The “French Paradox” II-13
Falling Alcohol Consumption II-13
Cultural Issues II-14
Religion II-14
Tourism II-14
Gray and Black Markets II-14
Internet - Business 2 Business (B2B) II-14
Retail Markets Vs. Horeca Markets II-15
Volume Sales - Retail Vs. Horeca- A Historic Review II-15
Table 9: Retail Vs. Horeca Sales of Wine Worldwide (2000):
Percentage Breakdown of Volume Sales by Region - Western
Europe, Eastern Europe, North America, Latin America,
Australasia, Asia-Pacific,Africa and the Middle East
(includes corresponding Graph/Chart) II-15
Value Sales - Retail Vs. Horeca- A Historic Review II-16
Table 10: Retail Vs. Horeca Sales of Wine Worldwide (2000):
Percentage Breakdown of Values Sales by Region - Western
Europe, Eastern Europe, North America, Latin America,
Australasia, Asia-Pacific, Africa and the Middle East
(includes corresponding Graph/Chart) II-16

2. Product Overview II-17
History of Wine II-17
Flavors of Wine II-17
Definition of Wine II-18
Production Process II-18
Production Types II-18
Wine Composition II-19
Types of Wines II-19
Still Wines II-19
White Wines II-20
Popular White Wines II-20
Red Wines II-20
Red Wine Varieties II-20
Rose Wines II-20
Sparkling Wines/Champagne II-21
French Champagne/Sparkling Wines II-21
Californian Champagne/Sparkling Wines II-21
Champagne II-21
Other Sparkling Wine II-22
Fortified Wines II-22
Types of Fortified Wine II-22
Vermouth Wines II-22
Types of Vermouth II-22
Others II-22
Non-Grape Wine II-22
Wine Coolers II-23
Ice Wine II-23
Other Wines II-23
Common Classification of Wine II-23
Quality Wine II-23
Various Types of Quality Wine II-23
Country Wine II-24
TableWine II-24
Product Innovation II-24
Wine Analyzer II-24

3. Primary Producers of Wine II-25
Major Wine Producing Regions Worldwide II-25
Europe - Traditional Producer II-25
Growing Competition from New World Wines II-25
France II-25
Rhone Valley II-25
Bordeaux II-26
Languedoc II-26
Burgundy II-26
Alsace II-26
Germany II-26
Italy II-26
Piedmont II-27
Spain II-27
Portugal II-27
The United States II-27
California: Leading Producer of Wine in the US II-27
Santa Barbara II-27
Washington II-28
Australia II-28
Australian Wines in the International Market II-28
New Zealand II-28
Argentina - Largest Wine Producer in South America II-29
Chile II-29

4. Key Markets II-30
The United States II-30
Europe II-30
Study Reveals Declining Popularity of Wine II-30
Asia-Pacific II-31
Australia II-31
China II-31
India II-31
Korea II-31
Taiwan II-31
Thailand II-32
Latin America II-32
Argentina II-32
Brazil II-32
Chile II-32

5. Product Introductions/Innovations II-33
Grgich Hills Launches First Biodynamic Wine II-33
Constellation Launches First Style-Bar Wine in UK II-33
Hyatt Announces Introduction of Signature Wine Brand II-33
Chatham Hill Winery Unveils Wine Containing Pomegranate II-33
Boisset Launches New Pet Packed French Wine II-33
R.H. Phillips Vineyard Announces Re-launch of Night-Harvest by
R.H Phillips Line II-33
Freixenet Announces U.S Launch of New Spanish Wine II-34
Caviro Plans Introduction of Vinissimo Wine Brand in Ontario II-34
Ironstone Vineyards Plans to Roll Out Novel Wine Brand II-34
Grupo Osborne Announces New Solaz Wines II-34
Freixenet USA Announces Launch of Nick Faldo Selection Wines II-34
Sainsbury to Introduce Wines in Low Alcohol Category II-35
Diageo Announces New Sauvignon Blanc Wine II-35
585 Wine Partners Rolls Out Wine Brand of Russian River Valley
Origin II-35
Pernord Ricard Launches New Montana Sparkling Wine II-35
De Bortoli Announces Two New Wines II-35
Lillydale Estate Wines Launches Two New Vintage Wines II-35
US Market Permits New French Wine Grape II-35
Mount Pleasant Launches Maurice O’Shea Shiraz II-36
Lillydale Estates Releases New Vintages of Wines II-36
Suntory Announces Re-Launch of Henriot Champagne Brand II-36
Suntory Launches Laurent-Perrier Champagnes in Japan II-36
Zonnebloem Announces New Vintages of Red Wines II-36
Diamond Estates Plans Release of Dan-Aykroyd Signature wines II-37
Delicato Family Vineyards’ Wines Is Now DFV Wines II-37
Four Seasons Wines to Launch Zinzi II-37
De Bortoli Launches Innovative King Valley Wine II-37
Tesco Expands New Zealand Wine Range II-37
Changyu to Reveal Wine Quality Grading System in China II-37
Fruité Catalan Set for Launch in UK II-38
France to Roll Out National Wine brand II-38
Carlsberg to Roll Out Invenio Wines II-38
Pernod Ricard to Launch World’s Expensive Champagne II-38
Hardy Launches ‘Shuttle’ II-38
Sainsbury's Introduces Healthy Wine II-38
Rays Station Launches Red Wine for Men II-38
Seagram India Launches First Wine Brand II-39
Beaulieu Launches New Red Wine Blend II-39
CSM Launches New Merlot Wine II-39
Diageo Rolls Out Australian Premium Wine Brand II-39
Domaine Terlato & Chapoutier Rolls Out First Wines II-39
Blackstone Winery Announces Two New Wines II-39
Blackstone Launches New Wines in Winemaker’s Select Range II-40
Cellar Door, Hunees Family Announce Two New Wines II-40
Arbor Mist Announces Wine in Apple Flavor II-40
Brian Carter Announces First Euro-Blend Winery in Washington II-40
Clos Lachance Winery Announces New Wine Series II-40
Evans & Tate Wine Group Plans Launch of New Wines II-40
Mount Pleasant Announces Two New Wines II-41
Foster's Rolls Out New 'Country of Origin' Series Wines II-41
De Bortoli Unveils Windy Peak Pinot Noir Chardonnay Sparkling
Wine II-41
Alice White Adds Cabernet-Merlot II-41
Canandaigua Wine Rolls Out Western Australia's Premium Wines
in the US II-41
Suntori Releases New Wines in the Tomi-No-Oka Lineup II-41
Centerra Expands Tetra Prisma Wines Portfolio II-42
Brown-Forman Introduces Durbanville Hills South African Wines II-42
Canandaigua Launches Quail Label Wines in 375 ml Packaging II-42
Hardy Wine Company Relaunches Houghton White Burgundy Wine II-42
Hardys Announces Launch of Oomoo Unwooded Chardonnay II-43
Canandaigua Announces New Wine Brand II-43
Brown-Forman Announces Launch of New French Wine II-43
Woodbridge Announces New Vintages of Select Vineyard Series Range II-43
Virgin Group of Companies Announces Launch of Virgin Wine Brand II-44
De Bortoli Launches Three Sero Labeled Wines II-44
De Bortoli Launches Windy Peak Pinot Grigio II-44
Indage Group Launches Wine in Low-Price Category II-44
Elgin Vintners Announces First Wine II-44
Sokol Blosser Launches Wine with Dundee Hills Appellation II-44
Rainier Wine Announces New Lifestyle Wine Brand II-44
New English Wines from ASDA & Choirs II-45
Sutter Home Unveils Entry-Level Wines for Convenience-Stores II-45
Blue Nun Introduces White Wine in Rexam’s Elegant Bottles II-45
Pacific Wine Ventures with Group One to Unveil New Wine Brand II-45
Halewood Adds New Flavors to Lambrini II-45
Asconi Unveils New Champagne Line II-45
Raisin Social Launches Cape Blend Wine II-46
Sainsbury Unveils Sainsbury Wine II-46
Gandia Unveils New Varietal Wines II-46
Thresher Introduces New Wines II-46
BRL Hardy Unveils Seventh Moon Brand II-46
Almaden Launches Two New Flavors II-46
GBL Unveils New Wine for Women II-46
Co-op Introduces Wines from South Africa II-46
Reynolds Rolls Out New Product Range II-47
Lake Sonoma Winery Launches 1999 Alexander II-47
Seagram de Argentina Unveils Mumm Cuvee Champagne II-47
McGuigan Introduces New Brand II-47
Mudgee Valley Launches New Wines II-47
ND Wines Introduces New Array of Premium Wines II-47
BRL Introduces South African Wine II-47
BRL Hardy Unveils New Range of Wines II-47
Laurent-Perrier Unveils New Version of Grand Siecle La Cuvee
Champagne II-48
Emeril and Fetzer Introduces New Range of Wines II-48
Botavina Winery Launches Herbal Wine II-48
Hunter's Marlborough Releases Hunter's Marlborough Wine II-48
Gallo Introduces Mcwilliam's Hanwood Estate Brand Wines II-48
Sainsbury Launches Babe Wine II-48
Ecco Domani Launches New Product Line II-48
Vintage Wine Distributor Releases Happy Cat Wine II-48
Bodegas Trapiche Releases Septiembre Vino Blanco in Argentina II-49
Snowdon Wines Launches New Wines in Australia II-49
Dry Creek Unveils New Wine Varieties II-49
Seagram de Argentina Unveils Mumm Cuvee Champagne II-49
Wyndham Estate Rolls Out Bin 999 Merlot II-49
Allied Domecq Spirits & Wine (I) Launches Mumm's Champagne in
India II-49
Nardone Baker (Australia) Launches Wara Mantra Range of Wine II-49
Vina Errazuriz (Chile) Rolls Out Four New Red Wines II-49
Gloria Ferrer Champagne Caves Unveils 1985 and 1986 Carneros
Cuvee Extended Tirage Series of Sparkling Wines II-50
Zonin Rolls Out 10 Styles of Wine II-50
Bodegas Trapiche Launches a New Line of Wine II-50
Atalon Winery Launches Two Varieties of 1997 Mountain Estate Wine II-50
La Palma Launches New Classic, Reserve Wine and GranReserva Lines II-50
Bodegas Alvear Launches Vinalange Vino Variety of Red Wine in
Spain II-50
Torres (Spain) Unveils 1998 Gran Sangre de Toro, 2000 Vina Sol
white wine and Santa Digna Sauvignon Blanc II-50
Strofilia Rolls Out 1999 Dry White Variety II-51
Babachim Launches Bitter Black and Blush Line II-51
Dry Creek Vineyard Launches "New" Dry Creek Vineyard 1999
Pinot Noir Wine and 1999 Chardonnay Wine II-51
Kobrand Launches Louis Jadot 1999 Beaujolais-Villages Red
Burgundy TableWine from Maison Louis Jadot II-51
Winesellers Offers Georges Duboeuf Moulin-a-Vent Red
Beaujolais Wine II-51
Bodegas Covitoro Unveils Vina Virgen Blanco Dulce Vino II-51
McWilliam's Wines Rolls Out 5 New Varietals of Wine II-51
Gloria Ferrer Champagne Caves Triggers Champagne Caves 1992
Royal Cuvee Brut II-51
Mildara Blass Introduces Cabernet Merlot Coonawarra and
Chardonnay Wines II-52
Rodney Strong Vineyards (California) Rolls Out 1996 Symmetry
Red TableWine II-52
Shafer Vineyards Introduces Three Napa Valley Shafer Wines II-52
Normans (Australia) Develops Kosher Pinot Noir Wine II-52
Bodegas Farina Rolls Out Gran Colegiata Vino 1998 Wine in Spain II-52
Parmalat Spa Introduces Parmalat Sangri II-52
Seagram Beverage Expands Bottled Seagram Wine Cooler Product Line II-52
In2wine Introduces Deluxe Vinometer Wine Thermometer II-52
Eckes Rolls Out Freixenet Rosado Seco Cava Sekt Champagne in
Germany II-52
Peninsula Wine Negociants Launches Floating Mountain Sauvignon
Blanc 1999 Wine in New Zealand II-53
Orlando Wines Launches Triggers 1998 Shiraz II-53
Bodegas Principe de Viana Launches Vino Tinto Reserva 1994 and
1998 in Spain II-53
Remy Amerique Launches Piper Sonoma Premier Sparkling Wines in
Two Varieties II-53

6. Recent Industry Activity II-54
E. & J. Gallo Acquires William Hill Winery II-54
Ste. Michelle Acquires Leap Wine Cellars and Vineyards of Stag II-54
CBR, Punch Taverns Acquire Matthew Clark II-54
Hardy Wine to Divest Kamberra Winery II-54
Changyu Establishes JieBaiNa Wine Production Center II-55
Diageo Acquires Minority Stake in Nuvo II-55
Southern Wine & Spirits to Acquire Paramount Distillers
Brokerage Operation II-55
Cloudy Bay Acquires Cellier le Brun Vinery II-55
NWWC Acquires Hyland Vineyard II-55
Republic Completes Merger With NDC II-56
Foster’s Wine Sells International Wine, Windsor Vineyards II-56
Brunton Acquires Jeriko, Bellisimo and VinoVenue II-56
NZWF Acquires Clifford Bay Estate II-56
Southern Wine & Spirits of New York Acquires Assets of Eber-NDC II-57
Champagne Indage Acquires Tandou Subsidiary II-57
Cockatoo Ridge Wines Acquires Australian Commercial Wines II-57
Wine Trust Completes Acquisition of Croizet II-57
Foster’s to Divest Wine Clubs & Services Assets II-57
Vintage Wine Trust Acquires Matchbook Vineyard II-57
Galt & Taggart Capital to Acquire Stake in Teliani Veli II-58
San Pedro Completes Acquisition of Leyda Winery II-58
V&S Group Acquires Amundsen II-58
TowerBrook Acquires BevMo! II-58
Roza Hills Acquires Constellation’s Winery II-58
Charmer Industries Announces Merger with Peerless Importers II-58
Charmer Sunbelt Group to Merge with Bulldog Ventures Ltd. II-58
Brindco Acquires Stake in Grover Wines II-59
Diageo Highlands to Acquire Equity in Quanxing II-59
Cecchetti Wine Company Marks Presence in the US Wine Industry II-59
Folio to Distribute Villa Sandi Wines in The US II-59
GIV, 585 Wine Partners Collaborate Over New Italian Wine II-59
E&J Gallo Inks Distribution Contract with Spendrups Vin II-59
Foster’s Inks Distribution Pact with BB&B II-60
Carlsberg Develops Invenio Wine Brand II-60
YVWGA Revives Wine Yarra Valley Wine II-60
Amfora to Establish Joint Venture II-60
Evan & Tate Divests Stake in Scott Street II-60
Signature Wines to be Dubbed Signature Wines & Beverages II-60
E&J to Market Malbec Wine in US II-60
Mey Icki to Start Wine Making in France II-61
Yantai Changyu Sets Up Wine Division II-61
Cobra Beer to Launch New Varieties of Wine II-61
Camson to Launch Organic Pomegranate Wine II-61
Millennium Import Takes Over Belvedere Trademarks II-61
UB Group Acquires Bouvet Ladubay II-61
Jim Beam Brands Renamed with a Novel Visual Identity II-62
Bulgari to Manufacture Wine for Italy II-62
Diageo PLC to Expand Argentine Wine Assets II-62
Pernod Ricard Streamlines Management Structure II-62
Pernod Forms New Pacific Wine Group II-62
French Laroche Acquires Chilean Wine Property II-62
Canandaigua Adopts New Name and Logo II-63
Billington Imports Acquires Havens Wine Cellars II-63
Trinchero Acquires Napa Cellars II-63
Brown-Forman Signs Agreement with Italiano Vini II-63
Foster’s Group to Divest Wineries, Production Facilities II-64
Spier Wines Enters into an Agreement with Cape Coastal Vintners II-64
Neqtar Acquires Evans and Tate Winery II-64
Waipara Hills Wine Estate Acquires Canterbury House II-64
Jackson Family Acquires Murphy-Goode Estate Winery II-64
Jackson Family Acquires Legacy Estates II-65
Jackson Family Farms Sets Up Wine Division II-65
McDowell Takes Over Bouvet Ladubay II-65
Oatley Wines Acquires Orlando Wines’ Facilities II-65
Kirin Acquires Mercian II-66
Constellation Brands Acquires Vincor International II-66
Waverley Acquires Cellar Wines Direct II-66
Brown-Forman to Merge Wine & Spirit Organizations II-66
Percept Brands Acquires Waterbrook Winery II-67
Brown-Forman Divests Jekel Facilities II-67
Esterlina Vineyards Acquires Everett Ridge Winery II-67
Boizel Acquires Lanson International II-67
The Cellarnet Acquires Wine Portfolio II-67
The Wine Group Acquires Bonny Doon's Major Brands II-68
Corby Distillers, Pernod Ricard Agree on Mutual Business Strategy II-68
Sula Acquires Pimpane Wine Plant II-68
Straight Up Acquires Straight Up Productions II-69
Champagne Indage Acquires McKinley Vintners II-69
Diamond Estates Takes over Brave New Wines II-69
DSWE Takes over Wave Imports II-69
Winebow Acquires Boston Wine II-69
Simon Gilbert Acquires Cassegrain II-70
De Bortoli Signs Partnership Deal with Aspri Spirits II-70
Cantina, Sultania Trade Enter Joint Venture II-70
UB Group to Establish Winery near Pune II-70
Paterno Enters Partnership Deal with Rothschilds II-70
Southern Wine & Spirits Partners Alaska Distributors II-70
Global Wine Group Signs Distribution Agreements II-71
Stella Acquires Alexandra Bridge II-71
Firesky Media to Acquire Chateau Routon II-71
ICG America Takes Over California Reds Wine Club II-71
Vintage Wine Trust Purchases Hopland and San Mateo Properties II-71
McWilliam’s Extends Alliance with AWH II-71
Puento Acquires La Buena Vida Vineyards II-72
Foster’s Divests Foster’s Brand in Europe II-72
Vintage Wine Trust Takes Over Sweetwater Vineyard II-72
Halewood Takes Over Ginger Wine Brand II-72
WWC Acquires Goldschmidt II-72
La Martiniquaise Acquires SocoDivin II-72
Lazio Wine Cooperatives Sets Up Wine Cellar Consortium II-72
V V Food & Beverage Acquires JSL Co., Ltd II-73
Camus Signs Agreement with Dragon Seal II-73
IBG Starts Online Winery Stores II-73
Racke Group Adds Yellow Tail to Product Portfolio II-73
Coca-Cola Israel to Expand into Wine II-73
Ratos Took Over Arcus Gruppen Co II-73
Great Vine Winery Acquires deLorimier II-74
Artisans & Estates Acquires La Jota Vineyard Company II-74
McWilliam's Wines Ally with Australian Wine Holdings II-74
Constellation Acquires Rex Goliath Brand II-74
Waipara Merges with New Zealand Vineyard Estates II-74
360 Global Acquires Viansa Winery II-74
Legacy Takes Over Byron and Arrowood Wineries II-75
Southern Wine & Spirits Acquires Lauber Imports II-75
CL Financial Acquires ChateauOnline II-75
E&J Gallo Acquires Barefoot Cellars II-75
MMD Enters Partnership with Pio Cesare Winery II-75
Castel Takes Over Wine Cellar II-75
Fortune Acquires Allied Domecq’s Liquor Brands II-75
Foster’s Wine Estates to Sell Geyserville Winery II-76
Andrés Wines Acquires Cascadia Brands II-76
Andrés Wines Acquires Red Rooster Winery II-76
Andrés Acquires Thirty Bench Winery II-76
Diageo Acquires Chalone Wine Group II-77
Vinfruco Merges with Stellenbosch II-77
Monarchia Merges with Matt Bros II-77
Southern Wine Acquires Premier Wine II-77
E&J Gallo Winery to Acquire Bridlewood State Winery II-77
Allied Domecq Acquires Gary Farrell Wines II-77
Trinchero Purchases Folie A Deux Winery II-78
Washington Wine & Beverage Buys Out Glen Fiona Winery II-78
Wine Group Acquires Golden State Vintners II-78
Knightsbridge Acquires Kirkland II-78
Mendocino Wine to Purchase Parducci Wine Cellars II-78
Trinchero Family Estates Buys Out Reynolds Wines II-78
Constellation Brands Acquires Robert Mondavi II-78
Vina Errazuriz Buys Out Vina Caliterra II-78
Vinesse Purchases Royal Oaks Winery II-79
Fortune Brands Purchases Wild Horse Winery & Vineyards II-79
Vincor Acquires Western Wines II-79
Constellation Brands Acquires Ruffino Casa II-79
Diageo to Purchase Vineyard from Chalone Wine II-79
Blavod Bags Distribution Contracts II-79
Foster’s to Initiate Bottling Facility in Barossa II-79
Racke Divests Sparkling Wine & Spirit Portfolio to Henkell II-80
Changyu Divests 45% Stake II-80
Overline to Invest in Myakhov Vodka II-80
Constellation Brands Acquires BRL Hardy II-80
Citation Holdings and Kovacs Buy Boschendal Winery II-80
Kendall-Jackson Exits Argentinean Wine Market II-81
Evans & Tare Merges with Cranswick Premium Wines II-81
Reh Kendermanns Enters into a Joint Venture with WeightWatchers II-81
Winn-Dixie Opens New Club II-81
First Quench Changes Name II-81
Allied Domecq Acquires Montana Wines II-81
Evans & Tate Purchases Scott Street Portfolio II-81
Southern Wine & Spirits of America Acquires Majority Stake in
Romano Bros II-81
Vincor Acquires Goundrey Wines II-81
K-J’s Subsidiary Takes Over Eringa Park II-82
Allied Domecq Buys Montana, Bodegas y Bebidas, Graffigna and
Balbi II-82
Claro Group Takes Over Terra Andina Brand II-82
BRL Joins Forces with Stellenbosch II-82
South Africa-based Wineries Forms Afrivin II-82
Virgin Wines Partners with Matthew Clark II-82
Matthew Clark Signs Partnership Agreement with Calatrasi II-82
Talus Cellars and Netflix Enter into Partnership II-82
E&J Gallo Winery Signs Contract with Suntory II-83
Garcia Carrion Contracts with Wal-Mart II-83
Tuart Resources Enters into a Sales Contract with NexBanc II-83
Shaw Wallace in Contract with International Wine Producers II-83
Bibendum Pens Deal with Grands Vins de Gironde II-83
Majestic Wine Expands Business II-83
Joaquin Moya, Juan Vila, and Osborne Establishes New Wine Company II-83
Hy-Vee Opens New Wine Store II-83
ACI Sets up World’s Largest Wine Bottle Factory II-84
Osborne & Cia Establishes Osborne Seleccion II-84
Terlato Wine Group Divests 49% Stake in Three Businesses II-84
Viticoltori Friulani La Delizia Sells Brands to Wine Group II-84
Diageo Sells Glen Ellen Wines to Franzia Winery II-84
Southcorp Sells off Tulloch Brand, Winery and Vineyard II-84
Winecorp Shuts Down the UK Division II-84
Capespan Closes Down Vinfruco in the UK II-84
Majestic Wine Acquires Les Celliers de Calais II-84
Southcorp Wines Signs an Exclusive Agreement with Matthew Clark II-85
Pacific Wine Partners Acquires Blackstone Winery II-85
Beringer Blass Wine Estates Acquires Tarac Bottlers II-85
Freixenet Acquires Yvon Mau and Wingara II-85
Lion Nathan Acquires an Additional 5% Stake in Montana II-85
EVineyard Acquires Wine.com II-85
Beringer Blass Wine Estates Acquires Stake in Matua Valley Wines II-85
Southcorp and Rosemount Estates Merge II-86
Diageo & Pernod Ricard Acquire Global Spirits & Wine Business
of Seagram II-86
Chateau Dassault Enters into Joint Venture with Vina San Pedro II-86
Southcorp Signs Contract with Suntory for Distribution of
Lindemans Wines in Japan II-86
Bodegas Norton Invests in the Mendoza Province Vineyard II-86
European Commissions Approves Canadian Ice Wine Imports II-86
Foster's Brewing Group Acquires Beringer Wine Estates Holdings II-86
Mildara Blass Acquires Stake in Sobernab II-86
Sinegeria Acquires Beltsy II-87
Wine.com Buys European Wine Exchange II-87
Bohemia Sekt Takes Over Hubert II-87
Shaw Wallace Creates Full-Fledged Wine Division II-87
Federico Paternina Establishes New Wine Plant in Burgos, Spain II-87
Allied Domecq Makes Central Coast of California the Main
Source of Grapes II-87
Russia Introduces New Import Duties for Wines II-87
Keo Wines Launches New Labeling for the Cypriot Brand Red and
White Wines II-88
Campari International Acquires Cinzano Vermouth from Diageo II-88

7. Focus on Select Global Players II-89
Bacardi Limited (UK) II-89
Brown-Forman Corporation (USA) II-89
Castel Group (France) II-89
Constellation Brands, Inc. (USA) II-90
Robert Mondavi Winery (USA) II-90
Hardy Wine Company (Australia) II-90
E.&J. Gallo Winery (USA) II-90
Boizel Chanoine Champagne (France) II-91
Maison Burtin (France) II-91
Kendall-Jackson Wine Estates Ltd. (USA) II-91
LVMH Moët Hennessy - Louis Vuitton S.A. (France) II-91
Remy Cointreau Group (France) II-91
Pernod Ricard Groupe (France) II-92
Pernod Ricard UK II-92
Foster's Group Limited (Australia) II-92
Vina Concha y Toro (Chile) II-93

8. Global Market Perspective II-94
Table 11: World Recent Past, Current & Future Analysis for
Wine by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-94

Table 12: World Long Term Projections for Wine by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Liters for Years
2011 through 2015 (includes corresponding Graph/Chart) II-95

Table 13: World Historic Review for Wine by Geographic Region
- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Million Liters for Years 1991
through 2000 (includes corresponding Graph/Chart) II-96

Table 14: World 20-Year Perspective for Wine by Geographic
Region - Percentage Breakdown of Volume Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1991, 1995, 2007 & 2010
(includes corresponding Graph/Chart) II-97

Table 15: World Recent Past, Current & Future Analysis for
Still Wine by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-98

Table 16: World Long Term Projections for Still Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-99

Table 17: World Recent Past, Current & Future Market Analysis
for Still Wine by Product Segment - Still Red, Still White and
Still Rose Independently Analyzed with Annual Sales Figures in
Million Liters for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-100

Table 18: World Long Term Projections for Still Wine by
Product Segment - Still Red, Still White and Still Rose
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-100

Table 19: World Historic Review for Still Wine by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Liters for Years
1991 through 2000 (includes corresponding Graph/Chart) II-101

Table 20: World Historic Review for Still Wine by Product
Segment - Still Red, Still White and Still Rose Independently
Analyzed with Annual Sales Figuresin Million Liters for Years
1991 through 2000 (includes corresponding Graph/Chart) II-101

Table 21: World 20-Year Perspective for Still Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1995,
2007 & 2010 (includes corresponding Graph/Chart) II-102

Table 22: World 20-Year Perspective for Still Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still Red,
Still White and Still Rose for Years 1991, 1995, 2007 & 2010
(includes corresponding Graph/Chart) II-103

Table 23: World Recent Past, Current & Future Analysis for
Still Red Wine by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2001 through 2010
(includes corresponding Graph/Chart) II-104

Table 24: World Long Term Projections for Still Red Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-105

Table 25: World Historic Review for Still Red Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-106

Table 26: World 20-Year Perspective for Still Red Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1995,
2007 & 2010 (includes corresponding Graph/Chart) II-107

Table 27: World Recent Past, Current & Future Analysis for
Still White Wine by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2001 through 2010
(includes corresponding Graph/Chart) II-108

Table 28: Long Term Projections for Still White Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-109

Table 29: World Historic Review for Still White Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-110

Table 30: World 20-Year Perspective for Still White Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1995,
2007 & 2010 (includes corresponding Graph/Chart) II-111

Table 31: World Recent Past, Current & Future Market Analysis
for Still Rose Wine by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2001 through 2010
(includes corresponding Graph/Chart) II-112

Table 32: World Long Term Projections for Still Rose Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-113

Table 33: World Historic Review for Still Rose Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-114

Table 34: World 20-Year Perspective for Still Rose Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1995,
2007 & 2010 (includes corresponding Graph/Chart) II-115

Table 35: World Recent Past, Current & Future Analysis for
Sparkling Wine by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2001 through 2010
(includes corresponding Graph/Chart) II-116

Table 36: World Long Term Projections for Sparkling Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-117

Table 37: World Historic Review for Sparkling Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-118

Table 38: World 20-Year Perspective for Sparkling Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1995,
2007 & 2010 (includes corresponding Graph/Chart) II-119

Table 39: World Recent Past, Current & Future Market Analysis
for Fortified Wine by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2001 through 2010
(includes corresponding Graph/Chart) II-120

Table 40: World Long Term Projections for Fortified Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-121

Table 41: World Historic Review for Fortified Wine by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-122

Table 42: World 20-Year Perspective for Fortified Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1995,
2007 & 2010 (includes corresponding Graph/Chart) II-123

Table 43: World Recent Past, Current & Future Analysis for
Vermouth by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-124

Table 44: World Long Term Projections for Vermouth by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2011 through 2015(includes corresponding
Graph/Chart) II-125

Table 45: World Historic Review for Vermouth by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Liters for Years
1991 through 2000 (includes corresponding Graph/Chart) II-126

Table 46: World 20-Year Perspective for Vermouth by Geographic
Region - Percentage Breakdown of Volume Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1991, 1997, 2005 & 2010
(includes corresponding Graph/Chart) II-127


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
A Quick Primer III-1
Table 47: Wine Market in the US (2005): Percentage Share
Breakdown by Volume Sales of Key Suppliers - E & J Gallo,
Constellation Brands, The Wine Group, Foster's, Bronco
Wine, Sutter Home. Casella Wines, Kendall-Jackson and
Others (includes corresponding Graph/Chart) III-2

Table 48: The US Market for Vermouth/ Aperitif (2005):
Percentage Market Share Breakdown of Leading Players
(includes corresponding Graph/Chart) III-3

Table 49: Domestic TableWine Market in the US (2005):
Percentage Market Share Breakdown of Leading Suppliers
(includes corresponding Graph/Chart) III-3

Table 50: Domestic Dessert Wine Market in the US (2005):
Percentage Market Share Breakdown of Leading
Suppliers-Constellation Brands, E&J Gallo Winery, The Wine
Group and Others (includes corresponding Graph/Chart) III-3

Table 51: Imported Dessert Wine Market in the US (2005):
Percentage Market Share Breakdown of Leading Suppliers-
Premium Port Wines, Beam Wine Estates, William Grant &
Sons, Charles Jacquin et Cie, Kobard USA, Jack Poust &
Sons, Pernod Richard USA, Vineyard Brands and Others
(includes corresponding Graph/Chart) III-4
Key Statistics III-4
Table 52: Alcoholic Beverages in the US Food Service
Market: Percentage Share Breakdown of Beverage Types for
the Year Ended September 2006 (includes corresponding
Graph/Chart) III-4

Table 53: Leading Still Wine Brands in the US: Breakdown
of Retail Dollar Sales for the Year Ended March 2007 (In
US$ Millions) (includes corresponding Graph/Chart) III-5

Table 54: Leading Imported TableWine Brands in the US
(2004): Breakdown of Retail Volume Sales In Millions of
9-liter Cases (includes corresponding Graph/Chart) III-5

Table 55: Wine Market in the US (2005): Percentage Share
Breakdown of Domestic and Imported Wines by Type (includes
corresponding Graph/Chart) III-6

Table 56: Leading Wine Brands in the US: Breakdown of
Dollar Sales through Food, Drug and Mass Merchandise
Channels for the Year Ended June 2006 (In US$ Million)
(includes corresponding Graph/Chart) III-6

Table 57: Wine Production In 000 Gallons In Select US
States for the Year Ended June 2006 III-7
Major Issues III-7 Oversupply of Wine III-7
Niche Segments Hold Promise III-7
A Look at Regional Wine Producing Markets III-8
California Wine Market III-8
Table 58: Total California Winery Shipments Into the
Domestic US Market for years 2001 through 2006 (In
Millions of gallons) (In US$ Million) (includes
corresponding Graph/Chart) III-8

Table 59: Total California Winery Shipments Into the
Domestic US and Oversea Markets for years 2001 through
2006 (In Millions of gallons) (In US$ Million) (includes
corresponding Graph/Chart) III-9

Table 60: Californian TableWine Market (2005): Breakdown
of Shipments by Value and Volume (In US$ Million and
Millions of 9-Liter Cases) (In US$ Million) (includes
corresponding Graph/Chart) III-9
Florida Wine Market III-10
New York Wine Market III-10
Texas Wine Industry III-10
Export Scenario III-