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Introduction

Datamonitor's Market Competitive Intensity Index (MCI) is a robust framework for measuring and benchmarking the development of competitiveness and market conditions in a range of gas and electricty markets. The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push and Customer Pull.

Scope

Insight into the current levels of competitiveness in the gas and power markets of the EU 27 and 6 related markets. Analysis of the commercial opportunities and threats in the selected markets both currently and in 2010. A benchmarking of the factors driving competition and market entry in the gas and power sectors of the selected markets.

Highlights

Datamonitor's MCI Index offers a robust framework for measuring the development of utility Market Competitive Intensity. MCI scores are calculated using two different methods. The first, the simple weighted average (additive) measure shows overall competitive intensity. The second, the multipliative method, is more complex. It prevents markets with an overly wide spread of underlying raw scores from exerting undue influence over, or skewing, the final result.

Reasons to Purchase

Assess the competitive environments of gas and power markets both now and in the future. Gain insight into value chain factors driving market competitiveness and how each individual part of the chain will evolve as competition develops. Screen future market entry plans against the MCI scores to highlight key areas of potential risk and opportunity. .

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction: Datamonitor's MCI Index offers a robust framework for measuring the development of energy Market Competitive Intensity 2
The MCI Index shows how attractive a particular market is to new entrants in terms of the competitive environment 2
The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push; Customer Pull. 3
The MCI Index measures competitive intensity in the EU 27 and 6 related markets 4
The MCI Index assesses markets as they stood in early 2008 and forecasts conditions likely to be prevailing three years after full market opening 4
The MCI Index offers an assessment of competitive intensity in January 2008 and a forecast for July 2010 - three years after full market opening took place in the EU states. 4
Each of the nine pillars has an assessment scale to allow for the comparison of diverse markets (see appendix for more details) 5
Two differing overall MCI scores are calculated to ensure full clarity of results 5
A simple weighted average (additive) measure shows overall competitive intensity 5
A weighted multiple (multiplicative) measure shows overall competitive intensity 5
The MCI framework has a number of applications for your organization 6
Context: Italy's standing in the gas and power rankings remains static over the forecast period 7
Italy's power market positioning remains static between the more developed Western markets and the emergent Eastern markets 7
The increase in Italy's gas score over the forecast period is relatively modest 7
Power MCI: By the end of the forecast period, all of Italy's power metrics are in the upper half of the scale 9
Italy's Market Framework factors are amongst the highest scoring in Europe 9
Effectiveness of Regulator [2008: 8/10 2010: 8/10] 9
Ease of Third Party Access [2008: 6/10 2010: 7/10] 10
Effectiveness of Balancing and Data Transfer [2008: 4/10 2010: 6/10] 10
Supplier Push metrics show a marginal increase by 2010 10
Wholesale Market Fragmentation [2008: 5/10 2010: 6/10] 10
Retail Market Fragmentation [2008: 7/10 2010: 8.5/10] 10
Traded Market Maturity [2008: 6/10 2010: 7/10] 10
Customer Pull factors will be driven forward by increase switching awareness 11
Access to Market Information and Assistance [2008: 5/10 2010: 6/10] 11
Consumer Representation [2008: 4/10 2010: 5/10] 11
Propensity to Switch [2008: 4/10 2010: 7/10] 11
Gas MCI: Italy's overall gas score is held back by weakness in the Customer Pull metrics 12
The assertion shown by the Italian regulator has a major impact on the Market Framework metrics 12
Effectiveness of Regulator [2008: 8/10 2010: 8.5/10] 12
Ease of Third Party Access [2008: 5.5/10 2010: 6/10] 13
Supplier Push metrics show varying degrees of development over the forecast period 13
Wholesale Market Fragmentation [2008: 3/10 2010: 3.5/10] 13
Retail Market Fragmentation [2008: 6.5/10 2010: 8/10] 14
Traded Market Maturity [2008: 3/10 2010: 4.5/10] 14
Customer Pull metrics are mainly driven by propensity to switch 14
Access to Market Information and Assistance [2008: 2.5/10 2010: 3.5/10] 14
Propensity to Switch [2008: 4/10 2010: 6/10] 15
Outlook: Increased competitive intensity will continue to create commercial opportunities in the Italian gas and power market 16
Competitiveness in both the Italian gas and power markets is in the mid range of the other markets analysed 16
Power scores 16
Gas scores 16
The opportunities in the Italian power market are stronger than in many other markets, though grid issues need careful attention 17
New Market Entrant Opportunities, Power 17
New Market Entrant Threats, Power 17
Gas market switching rates are currently twice those in seen the power market 17
New Market Entrant Opportunities, Gas 17
New Market Entrant Threats, Gas 17
MCI Scores 19
APPENDIX 22
Definitions 22
Ask the analyst 27
List of Tables
Table 1: Market Competitive Intensity, Italy 2008-10 19
Table 2: MCI Additive, Europe 2008-2010 20
Table 3: MCI Multiplicative, Europe 2008-2010 21
List of Figures
Figure 1: MCI Assessment Scale 2
Figure 2: MCI Assessment Framework 3
Figure 3: MCI Market Coverage 4
Figure 4: MCI Scales 5
Figure 5: MCI Applications 6
Figure 6: European Power Market Competitive Intensity, 2008-10 7
Figure 7: European Gas Market Competitive Intensity, 2008-10 8
Figure 8: Power Market Competitive Intensity, Italy 9
Figure 9: Gas Market Competitive Intensity, Italy 12
Figure 10: Market Competitive Intensity, Italy 16
Figure 11: Scale for MCI Assessment, Effectiveness of Regulator 22
Figure 12: Scale for MCI Assessment, Ease of Third Party Access 23
Figure 13: Scale for MCI Assessment, Effectiveness of Balancing and Data Transfer 23
Figure 14: Scale for MCI Assessment, Wholesale Market Fragmentation 24
Figure 15: Scale for MCI Assessment, Retail Market Fragmentation 24
Figure 16: Scale for MCI Assessment, Traded Market Maturity 25
Figure 17: Scale for MCI Assessment, Access to Market Information and Assistance 25
Figure 18: Scale for MCI Assessment, Consumer Representation 26
Figure 19: Scale for MCI Assessment, Propensity to Switch 26