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Introduction

Datamonitor's Market Competitive Intensity Index (MCI) is a robust framework for measuring and benchmarking the development of competitiveness and market conditions in a range of gas and electricty markets. The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push and Customer Pull.

Scope

Insight into the current levels of competitiveness in the gas and power markets of the EU 27 and 6 related markets. Analysis of the commercial opportunities and threats in the selected markets both currently and in 2010. A benchmarking of the factors driving competition and market entry in the gas and power sectors of the selected markets.

Highlights

Datamonitor's MCI Index offers a robust framework for measuring the development of utility Market Competitive Intensity. MCI scores are calculated using two different methods. The first, the simple weighted average (additive) measure shows overall competitive intensity. The second, the multipliative method, is more complex. It prevents markets with an overly wide spread of underlying raw scores from exerting undue influence over, or skewing, the final result.

Reasons to Purchase

Assess the competitive environments of gas and power markets both now and in the future. Gain insight into value chain factors driving market competitiveness and how each individual part of the chain will evolve as competition develops. Screen future market entry plans against the MCI scores to highlight key areas of potential risk and opportunity. .

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction: Datamonitor's MCI Index offers a robust framework for measuring the development of energy Market Competitive Intensity 2
The MCI Index shows how attractive a particular market is to new entrants in terms of the competitive environment 2
The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push; Customer Pull. 3
The MCI Index measures competitive intensity in the EU 27 and 6 related markets 4
The MCI Index assesses markets as they stood in early 2008 and forecasts conditions likely to be prevailing three years after full market opening 4
Each of the nine pillars has an assessment scale to allow for the comparison of diverse markets (see appendix for more details) 5
Two differing overall MCI scores are calculated to ensure full clarity of results 5
A simple weighted average (additive) measure shows overall competitive intensity 5
A weighted multiple (multiplicative) measure shows overall competitive intensity 5
The MCI framework has a number of applications for your organization 6
Context: Norway's gas and power sectors are at starkly contrasting stages of development 7
Norway remains a limited market for investment both in the electricity and gas sectors due to a strong state presence and limited gas penetration 7
The domestic gas market in Norway remains a small component of the energy mix 7
Power MCI: Scope for new entrants to Norway's power market remain limited but liberalisation should increase competition to some degree 9
Norway's Market Framework metrics show minimal growth over the forecast period 9
Effectiveness of Regulator [2008: 6/10 2010: 6/10] 9
Ease of Third Party Access [2008: 5/10 2010: 6/10] 10
Effectiveness of Balancing and Data Transfer [2008: 4/10 2010: 5/10] 10
The dominance of a number of key state run utilities curtails the Supplier Push scores 10
Wholesale Market Fragmentation [2008: 4/10 2010: 4/10] 10
Retail Market Fragmentation [2008: 4/10 2010: 4/10] 10
Currently there are around 120 players supplying the Norwegian retail power market. Concentration is relatively low with the three largest players supplying only around 50% of the market. 10
Traded Market Maturity [2008: 10/10 2010: 10/10] 11
Customer Pull metrics only play a minor role in the current market structure 11
Access to Market Information and Assistance [2008: 8/10 2010: 8/10] 11
Consumer Representation [2008: 4/10 2010: 5/10] 11
Propensity to Switch [2008: 5/10 2010: 6/10] 11
Switching activity is well developed in Norway, reflecting the advanced state of market dynamics and the widespread consumer choice in energy retail. 11
Gas MCI: The Norwegian domestic gas market remains small in relation to the overall energy mix 12
Effectiveness of Regulator [2008: 1.5/10 2010: 2/10] 12
Ease of Third Party Access [2008: 0.5/10 2010: 1/10] 13
Effectiveness of Balancing and Data Transfer [2008: 0.5/10 2010: 1/10 ] 13
Supplier Push metrics are all at the bottom end of the scale in the current climate. 13
Wholesale Market Fragmentation [2008: 0.5/10 2010: 0.5/10] 13
Traded Market Maturity [2008: 1.5/10 2010: 3/10] 13
Customer Pull metrics largely remain at the lower range of the scale 13
Access to Market Information and Assistance [2008: 1/10 2010: 2/10] 13
Market information and assistance in the gas sector remains limited in Norway due to the small levels of gas supply in the market. 13
Consumer Representation [2008: 2/10 2010: 3/10] 14
Propensity to Switch [2008: 1/10 2010: 2/10] 14
MCI Scores 15
APPENDIX 18
Definitions 18
Ask the analyst 23
List of Tables
Table 1: Market Competitive Intensity, Norway 2008-10 15
Table 2: MCI Additive, Europe 2008-2010 16
Table 3: MCI Multiplicative, Europe 2008-2010 17
List of Figures
Figure 1: MCI Assessment Scale 2
Figure 2: MCI Assessment Framework 3
Figure 3: MCI Market Coverage 4
Figure 4: MCI Scales 5
Figure 5: MCI Applications 6
Figure 6: European Power Market Competitive Intensity, 2008-10 7
Figure 7: European Gas Market Competitive Intensity, 2008-10 8
Figure 8: Power Market Competitive Intensity, Norway 9
Figure 9: Gas Market Competitive Intensity, Norway 12
Figure 10: Scale for MCI Assessment, Effectiveness of Regulator 18
Figure 11: Scale for MCI Assessment, Ease of Third Party Access 19
Figure 12: Scale for MCI Assessment, Effectiveness of Balancing and Data Transfer 19
Figure 13: Scale for MCI Assessment, Wholesale Market Fragmentation 20
Figure 14: Scale for MCI Assessment, Retail Market Fragmentation 20
Figure 15: Scale for MCI Assessment, Traded Market Maturity 21
Figure 16: Scale for MCI Assessment, Access to Market Information and Assistance 21
Figure 17: Scale for MCI Assessment, Consumer Representation 22
Figure 18: Scale for MCI Assessment, Propensity to Switch 22