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| Commerce De Détail > Etude de marché sectorielle |
| Hard discounter strategies and major players in the UK - Management briefing |
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€ 221,00 |
Editeur
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Aroq |
Langue
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Anglais |
Date de publication : |
Juillet 0008 |
Taille du document : |
21 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Hard discounter strategies and major players in the UK - Management briefing |
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In 2000, retail market researchers at Verdict called them ‘Continental discounters’, while they are known in the UK as the discount grocers. Whatever their nickname, the likes of Aldi, Lidl and Netto are all renowned for their low prices, which has generated plenty of support around the world. Hard discounters in the UK have had it tougher than in their country of origin – Germany – and many other parts of Europe where the format was quickly received and accepted into the mass grocery retail (MGR) sector.
This month's briefing takes a look at the major players and reviews the latest sales data and expansion plans from Aldi, Lidl and Netto. The briefing highlights best-practice strategies that these players are taking in order to increase market share. Adopting strategies such as private-label NPD, building on economic concerns and becoming more fashionable will ensure the discounters are here to stay for now.
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Introduction
Definition of hard discounters used in this report
Prevalence of hard discounters in the global retail market
Major players
Aldi
Lidl
Netto
Best-practice strategies
Private-label NPD
Merchandising and store layout
Customer relationship management (CRM)
Global and regional expansion
Store location
Building on economic concerns
Becoming more fashionable
The future for hard discounters
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PPLSEN
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