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In this, the third workwear sector report from just-style, we take a fresh look at the maturing and changing environment of the workwear market around the world. A strong theme of this report is that the definition of workwear is 'blurring'. It has lost the clear product, channel to market, and industry user definitions that made it easy to analyse. The supply chain, which was once also straightforward, is no longer so.
Across the world, we have seen small growth in the market in terms of dollar value, garment units and numbers of wearers for both workwear and corporate wear, and this is set to continue.

In US dollars at wholesale values, the world market for workwear is estimated at US$4,322m for 2007. It forms part of the wider corporate wear market, which was estimated to be worth US$9,513m last year. By 2014, the world market for workwear is forecast to reach US$4,558m, with the overall corporate wear market set to rise to US$9,918m.

This latest study of the market provides a comprehensive overview of the sector, including the history and evolution of the market, strategies of the key companies, buying behaviours and scenarios, and global and regional market estimates for value, consumption and garment production to 2014.


Report coverage:

Chapter one provides an executive summary of the report's findings, including what we wear at work, key market estimates and company strategies. Chapter two offers an introduction, both to the market and to the report itself.

Chapter three - The blurring of the market
We define the market for workwear within the total corporate wear sector, looking at the disintegration of the supply chain as well as providing product and 'channels to market' definitions and potential product/channel approaches.

Chapter four - The value of the workwear market
After outlining our market sources and methodology, the workwear market is valued worldwide (at wholesale) for the calendar year 2007, we also look at the value added chain for a workwear garment.

Chapter five - Global and regional market estimates
We then go on to break down the market by geographic region. Forecasts are made for overall consumption of workwear and corporate wear to 2014. The forecasts are based on population, employment, the number of workwear wearers, the number of garments and US dollar value. Forecasts are made of the workwear and corporate wear market in 2014, and predictions made of where growth will be seen, and which regions of the world will stagnate.

Chapter six - Workwear garment production estimates for 2007
The production of workwear is addressed and estimated for the following regions: Western Europe, North America, Eastern Europe, Indian Sub-continent, Southeast Asia, China, Russia and the 'Stans', Japan and Korea, Latin America and the rest of the world. The % share of world workwear production is given for each region, along with unit quantities where available.

Chapter seven - Potential company strategies
The manner in which businesses drive their workwear and corporate wear strategies is examined, including the evolution of workwear and corporate wear garment companies and strategy examples.

Chapter eight - The maturing of the market
The life cycle of the workwear sector is examined, including the history of the market and the five phases theory of introduction-growth-maturity-decline-death or resurrection. We also look at strategies for the future and extending the life of a product.

Chapter nine - How people buy
The buying behaviours of this B2B industry are discussed. By looking at the workwear sector through analysis of the channels of distribution, we identify the different types of customer there are for fabrics. An 'image map' is presented showing how each prospective buyer of garments and fabrics makes their buying decision. Different sale scenarios are reviewed, covering sales of workwear to a garment maker, wholesaler/importer, workwear brand, mail order catalogue, managing agent, garment rental company and an end-user.

Chapter ten - Specific company strategies
The major and substantial players in the workwear industry are profiled, namely Cintas, Kwintet, Johnson Service, Alexandra and Klopman. We provide an insight into their specific strategies and whether they are working.

Chapter 1 Main players
Selected US players
Gap
Victoria’s Secret
Abercrombie & Fitch
AE.com
Guess
UK and European players
Next
Dorothy Perkins
Case studies
Success Apparel
Small business retail success online
Realityplus Clothing: an online success story

Chapter 2 How the retail market fits with an online strategy

Chapter 3 Advantages of online selling
Switched online approach
Creating a virtual atmosphere
Complimentary add-ons
Privacy
Minimal set-up costs
Niche markets

Chapter 4 The difficulties and considerations of online selling
Personal information exchange
Consumer loyalty
Customer acquisition costs
Small purchases
Online returns policies
Possible solutions to improving online difficulties

Chapter 5 Market trends, 2006-2014
Online apparel sales in the US
Online apparel sales in Europe
Online apparel sales in the UK
Overall consumption trends
Overall selling trends
Women’s wear
Women’s wear: accessories
Women’s wear: jeans
Women’s wear: general apparel
Women’s wear: sub-segments
Women’s wear: T-shirts
Women’s wear: dresses
Women’s wear: plus-size apparel
Women’s wear: uniforms
Women’s wear: the UK
Women’s wear: niche markets
Women’s wear: intimate apparel
Women’s wear: specialty
Men’s wear
Men’s wear: market
Men’s wear: formal wear
Men’s wear: T-shirts
Men’s wear: jeans and pants
Men’s wear: underwear
Children’s wear
Children’s wear: infants and toddlers
Children’s wear: teens
Children’s wear: market
Children’s wear: segments
Children’s wear: luxury
Children’s wear: the UK

Chapter 6 Considerations for retailing apparel online
Repeat buyer versus new buyer
Consumer restrictions
Shopping longevity
Time of visit

Chapter 7 Online apparel sales challenges
Fulfilment returns
The integration of systems
Consumer control
Diversifying operations
Customer service
Outsourcing
Poor fulfilment costs
E-fulfilment
Sizing issues
Technology
Customer sizing – measurements
Customer sizing – body scanning
Customer sizing – the virtual consumer
Large number of stock-keeping units (SKUs)
Outsourcing inventory management

Chapter 8 Legislation
Trade advantages

Chapter 9 The future

Chapter 10 Conclusion

List of figures
Figure 1: US internet usage profile 2007 (% reporting type of use)
Figure 2: Barriers to online apparel shopping in 2007 (%)

List of tables
Table 1: Top online apparel destinations, week ending 28 June 2008
Table 2: Global conversion rate 2007 (% per sector)
Table 3: US online apparel sales 2006-2014 (US$bn)
Table 4: European Union apparel sales (online and total) 2006-2014 (US$bn and %)
Table 5: Global women's apparel sales (online and total) 2006-2014 (US$bn and %)
Table 6: Global women's apparel 2007 online sales by segment (US$bn and % change)
Table 7: Year-on-year change in dress sales by wearer size (%)
Table 8: European Union men’s apparel sales (online and total) 2006-2014 (US$bn and %)
Table 9: Hot global online apparel sales by category, year over year change, 2005-2007 (%)
Table 10: US online men's jeans and pants sales 2006-2014 (US$m)
Table 11: US online children’s apparel sales 2006-2014 (m’s units and %)
Table 12: Global children’s apparel sales (online and total) 2006-2014 (US$bn)