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Datamonitor's Foodservice in Taiwan industry profile is an essential resource for top-level data and analysis covering the foodservice industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).

All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing.

The market is broken down in to four segments: Cafes & Restaurants, Fastfood, Cost and Other. Cafes & Restaurants includes Cafes, Pubs & Bars, Full Service Restaurants, Hotels and Retail locations; Fastfood includes Quick Service Restaurants, Takeaways, Street Vendors and Leisure Locations (cinemas, theatres etc.); Other includes Nightclubs and sales On-board boats, planes, trains or coaches; the Cost segment is characterised by the fact that a subsidy is paid (either directly or indirectly) to one of the actors involved in the transaction, or where the final consumer pays for the food at its actual cost (as opposed to a price that adds some margin to its basic cost). The cost sector includes the following channels - workplace locations, education locations, hospitals and welfare & services locations.

Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both. As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two.

All currency conversions used in this profile were carried out using constant 2007 average annual exchange rates.

Asia-Pacific consists of Australia, China, India, Japan, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 8
1.3 Market Analysis 9
CHAPTER 2 Market Value 10
CHAPTER 3 Market Volume 11
CHAPTER 4 Market Segmentation I 12
CHAPTER 5 Market Segmentation II 13
CHAPTER 6 Five Forces Analysis 14
6.1 Summary 14
6.2 Buyer Power 15
6.3 Supplier Power 16
6.4 New Entrants 17
6.5 Substitutes 18
6.6 Rivalry 19
CHAPTER 7 Leading Companies 20
7.1 McDonald's Corporation 20
7.2 Yum! Brands, Inc 23
7.3 China Pacific Catering Services 25
CHAPTER 8 Market Forecasts 26
8.1 Market Value Forecast 26
8.2 Market Volume Forecast 27
CHAPTER 9 Demographics 28
CHAPTER 10 Appendix 30
10.1 Methodology 30
10.2 Industry Associations 31
10.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: Taiwan Foodservice Industry Value: $ billion, 2003-2007 10
Table 2: Taiwan Foodservice Industry Volume: Transactions million, 2003-2007 11
Table 3: Taiwan Foodservice Industry Segmentation I: % Share, by Value, 2007 12
Table 4: Taiwan Foodservice Industry Segmentation II: % Share, by Value, 2007 13
Table 5: Key Facts: McDonald's Corporation 20
Table 6: Key Financials: McDonald's Corporation 22
Table 7: Key Facts: Yum! Brands, Inc 23
Table 8: Key Financials: Yum! Brands, Inc 24
Table 9: Key Facts: China Pacific Catering Services 25
Table 10: Taiwan Foodservice Industry Value Forecast: $ billion, 2007-2012 26
Table 11: Taiwan Foodservice Industry Volume Forecast: Transactions million, 2007-2012 27
Table 12: Taiwan Size of Population (million) , 2003-2007 28
Table 13: Taiwan GDP (Constant 2000 Prices, $ billion), 2003-2007 28
Table 14: Taiwan Inflation, 2003-2007 28
Table 15: Taiwan Exchange Rate, 2003 29